10 Best Email Drip Campaign Examples

10 Best Email Drip Campaign Examples

You’ve likely come across an email drip campaign, regardless of whether you’ve been email marketing automation for years or just starting to get into it.

What is an Email Drip Campaign?

An email drip campaign sends a sequence of triggered emails in a particular order to users who have taken a triggering action.

Did drip campaigns catch your attention? Did it have to do with the fact that drip campaigns receive 80 percent more open than single-sent emails? Or a 300% higher click-through rate Or was it their “set-it-and-forget-it” capability? We can all agree that these are worth trying if your goal is to grow your company.

Are you wondering how to start? Here are some email drip campaign examples you can use to help build your drip campaign strategy.

10 Best Email Drip Campaign Examples

Think about the end goal of your drip campaign when deciding what type of drip campaign you want to launch. Drip campaigns can support a variety of strategies and outcomes. They can help customers retain their business or nurture leads. Take a look at the following drip marketing examples to see if they match your goals.

1. Lead nurturing campaigns

Your business is valuable. Sometimes, prospects may need convincing or are not ready to buy right away. 50% of prospects won’t buy if they first meet you. It may take them some time to understand why your business is right for them. You can create an email drip campaign that nurtures or influences prospects and leads who sign up to your email list.

You should plan the flow of your email drip campaign to show leads how you can help them. The first email can contain educational and helpful content. The second could be a review from a customer, while the third could offer a discount code.

These relationships can be converted to customers by drip campaigns. Nurtured leads are 47% more likely to make larger purchases, so sometimes it’s worth the wait.

2. Welcome new contacts

Email drip campaigns are a great way of building relationships with your email contacts, especially new ones. Email subscribers who receive a welcome message after signing up for an email list have 33% more long-term brand engagement.

Why do drip campaigns for welcoming new contacts work well? It’s crucial that you reach out to new contacts as soon as they sign up for your email list. This will allow your business to thank them and show them around your business. You can also include information about your staff, hours of operation, educational content about your company, and a discount code for their first purchase.

There is still time to communicate with new subscribers. However, it is brief. But don’t worry. Automating the welcome process ensures that you won’t miss this chance to get these new relationships started on the right foot.

3. Welcome new customers

Once customers have made their first purchase, you want to keep them coming back. This is done by sending them a series of onboarding emails. It is not a good idea for customers to only make one purchase and then never return.

You can create a series of emails to welcome them as a patron, thank them, give them tips and keep them updated on upcoming events or sales.

Why would you want to send an entire drip campaign, rather than just a thank-you email for your purchase? This is because retailers who send multiple welcome emails generate 13 per cent more revenue than those who send one. The average open rate for automated emails to welcome customers was a staggering 50% when open rate data was still reliable. This makes it a great opportunity and email drip campaign ideas to keep customers engaged and open the lines of communication.

4. Engagement

Email drip campaigns can be a great way for you to reach your most loyal customers and keep them happy. You’ll strengthen your relationship with customers who spend the most, but most often from your company, and engage most with your marketing efforts.

You can trigger drip campaigns when someone spends more than a certain threshold during their time as a customer. You can offer them an incentive to be VIP customers. Keep them up-to-date with new product releases and allow them to access sales before the general population.

5. Education

You can also keep customers engaged with email drip campaigns by providing them with valuable, actionable, and original content that is related to your business. This is often done by offering educational content such as workshops or online courses. This makes your company more credible and can be regarded as an expert in your field.

After the reader has signed up for the first session they will be entered into the drip campaign. This campaign ensures that they continue to receive information about the remaining sessions.

6. Cart abandoned

Emails with abandoned carts are a well-known email drip campaign strategy for eCommerce businesses. These emails are sent when a contact adds items into their virtual cart and then leaves your website without purchasing the items.

Shopify estimates that between 60 and 80 percent of online shopping carts abandon customers before they make a sale. This means that your eCommerce store may not be able to capture two-thirds of potential sales. Emails to abandoned carts remind the contact to go back to their cart to complete the sale.

7. Re-engagement

Re-engagement email drip marketing campaigns target contacts who have been quiet for some time. This means that they are unlikely to open your emails again or make any purchases. Your re-engagement drip marketing campaign will be activated if there is no contact engagement for a certain time. This is to try and drive action from these contacts.

These emails promise to make changes to their program, and special “comeback” deals and remind me why I ordered from them. These are great ways to get customers back into your business since you cannot know the reason they have left.

Your contacts may not be re-engaged with your offers if they do not respond to your emails. Your email list should be full of quality contacts who are interested in hearing from you and engaging with you. You’ll notice an improvement in your email marketing performance if you get rid of any contacts that have stopped being active.

8. Event series

Email drip campaigns can be used to communicate with attendees before and after the event.

A drip campaign could be used to build your attendee database and encourage contacts to register for your event. This campaign could start with “Save the Date” and end with an invitation. The next email could be a reminder.

Once a contact registers for this email marketing drip campaign, they will be removed from the list and placed in an email drip campaign specific to event registrants. This campaign can remind registrants of their arrival times, provide menu details, and get them excited about the agenda.

9. Cross-sell and Up-sell Products

According to Marketing Metrics, the probability of selling a prospect to new prospects is just 5 to 20 percent. Businesses have a 60 to 70 percent chance of selling to an existing customer. It’s a smart idea to set up an email drip campaign to cross-sell or up-sell your existing customers.

You can set up a trigger once a customer has made their first purchase to include them in a drip campaign offering complementary products or an upgrade. These emails should be informative and explain the benefits of upgrading or adding products. This drip campaign gives your business the chance to increase your customer base and make them more profitable.

10. Recommendation

A great way to use drip campaigns to market to your customers is to give product recommendations based on their past purchases. These emails are triggers to start when a customer makes an order. They offer products and services that make sense to the contact.

Even though the emails are automated, your contacts will still feel that each one was written especially for them. For an example of a drip campaign recommendation, see the email below.


Whatever strategy you choose to use for your next email drip campaign’s launch, remember how your emails interact. Remember that not all of your contacts will be reading the emails and they may not take the necessary action until the third or fourth email.

You can take some time to plan out the content and messaging of drip campaigns emails and then look at the flow. Are they compatible? Are they able to function as separate communications? Are they all geared towards the same goal?

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