It is time for companies to experiment with different types of videos and formats in the digital age. Businesses can experiment with different types of videos, from animation to live to stream, that will benefit their brand and marketing strategy.
Businesses are increasingly using video marketing as a content marketing tool. It is crucial to determine which type or style of video best suits your company’s brand and message.
It is important to consider your overall goal when deciding on the type of video that you will create.
This article will provide a guideline for different types of videos that can capture the attention of any audience.
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How videos can help businesses and brands
Videos can open up endless possibilities for businesses across many industries if they are used properly. Videos can be used to communicate information to customers, whether you are using them for recruitment, social media, advertising, website content, or recruiting.
Importance of Video for Businesses
- Convert customers and engage them
- Get in touch with your existing customers
- Educate your audience about their offerings and services
- Trust your brand.
- Encourage customers to take a quicker decision when making a purchase
After you have narrowed your video production goals, brainstorm the different types of videos that your team could create.
There are 10 types of videos that can be used to promote your company’s marketing strategy
1. Company Culture Video
The purpose of a company culture video is to capture the employee experience. It is a great way for your audience to get a glimpse into the workings of your company.
These videos are also great for candidates who want to make informed career choices. Your company’s culture video should include employees describing their connection to their jobs. This will help you position your company as a great place for work.
BambooHR is all about how BambooHR balances work and life at their startup. The video shows employees enjoying time with their families and taking part in outdoor adventures, despite their 40-hour work week.
These videos are not intended to sell products, but to promote your brand. These videos can encourage potential customers and employees.
2. Product Video
Product videos are a great way to demonstrate how your product or service actually works. This type of video can help convince your viewers to purchase your product or service by showing it in motion.
These videos can give you a complete overview of your product, or show you how to use it. Tutorials are another type of product video.
A product video regardless of industry or company offering can be a dynamic and effective way to reach potential customers.
3. Spot Video
A spot is a commercial video that lasts 15-30 seconds.
The content you produce will depend on the story you are telling. These videos are great for social media channels.
Spot videos should be engaging immediately so that your story can be told in the appropriate timeframe.
Spot videos can be a great marketing tool for your business if you have a short feature or element that you need to highlight.
4. Explainer Video
Although not as brief as spot videos, an explainer video can be used to communicate the services of your company for sales or marketing purposes.
Most explainer videos last between 30 and 90 seconds. They highlight a product, business idea, or service in an engaging manner.
An explainer video should quickly hit customers with the main goal. This means these types of videos should be creative and dynamic.
Depending on the goals and resources of your company, explainer videos can be animated or live-action.
5. Behind-the-Scenes Video
A behind-the-scenes video, similar to demo and product videos, will provide your audience with a glimpse into your process.
A behind-the-scenes video is a great way to show what your company does when it manufactures, develops, or distributes a product or service.
This one is from Rothy’s – an eco-friendly footwear company. To make machine-washable shoes, the company uses plastic water bottles.
This behind-the-scenes video shows you how the shoes are made from the manufacturing stage to the final wear.
Rothy’s video shows how each shoe is made. These videos can help customers become more invested in your company by showing how their favorite products were made.
6. Employee Portrait Video
You don’t just need a bio and headshot for your employees. Create an engaging video portrait of your employees to help your audience get acquainted with your company.
These videos can allow viewers to connect with your company on a deeper level. These videos show customers the “heart” and soul behind your brand by highlighting key individuals.
You can create employee portrait videos that show the daily lives of employees and their impact on your audience. This can increase trust and credibility for your platform.
7. Customer Testimonial Video
There is a better way than any to get new customers. Let your existing customers sell your business.
Customer testimonials are videos showing your customer using your product, or focusing on one key moment when your product helped their business.
HubSpot released Zoom’s customer testimonial video, in which they discussed the seamless integration between Zoom and Slack.
Customer highlights how tools helped them overcome distance when they worked with remote teams. This real-life example will help potential customers to see how their product/service can benefit their business from a credible perspective.
Also read: 7 Ways to Promote Your Business for Free
8. Video emails
Email marketing is a popular method of customer nurturing. How about adding a video to these efforts?
A video can grab the attention of users, and it can even help you stand out from your competitors.
These videos should be useful. These videos should serve as CTAs to the next steps of the buyer’s journey.
Think about how your video and email marketing teams could work together for future campaigns.
9. Educational Videos
Your audience is most likely looking for information. You can have your audience visit you to get the most recent news in your industry.
An educational video can increase your credibility with your audience While producing valuable content quickly and in an engaging way.
If you’re a marketing company, for example, you can have your team create videos about the most current trends in your industry. These videos can be as long or short as you like. Just make sure to balance creativity and useful content.
10. Web Series
Web series are probably the most difficult undertaking on this list. A web series is a great way to promote your company if you have the resources and time.
Slack has released quick videos under “Things Are Better in Slack.”
These videos show how Slack can help you share updates, communicate with other teams, and much more. These videos have a short runtime so that anyone who is interested will continue to watch them.
Your business can also use web series to be a bit more creative. Try creating a series of videos to show employees how they tackle a problem that only your product can solve.
Conceptualizing your idea is the hardest part. Once that is done, you can start to think about how it fits into your overall video marketing strategy.
How to choose the right type of videos for your business
There are many videos available to choose from, so it is important to find the right video style for your business.
Before you choose your video type, consider how it will fit into your overall marketing strategy. Consider what content you would like to include and the results you want to achieve.
Engaging videos can enhance your marketing strategy and encourage your audience to buy.