PPC advertising (pay-per-click) is one of the best marketing strategies for generating new customers for your business. According to studies, companies make a reported $2 in revenue for every $1 they spent on paid advertising. PPC advertising can provide brands with an immediate boost in traffic.
This strategy can increase conversions by as much as 50% if executed properly. It is more effective than relying solely on organic traffic. Although these numbers look amazing, it is difficult to execute a paid marketing strategy. Consider that companies can waste up to 25% of their paid advertising budget by making unavoidable mistakes finding success using this strategy requires if you have a well-crafted approach. These are 10 proven methods to improve your PPC strategy.
1. Choose the most effective keywords
The effectiveness of your campaign depends on many factors such as how much you spend, the organization of keywords into ad groups, and optimizing PPC landing page optimizations. A successful PPC strategy starts with choosing the right keywords. It is important to ensure you only bid on relevant keywords that are most relevant to your business. Google Ads receives 65% of clicks from high-commercial intent keyword searches. This refers to people with the intent to purchase a product or service.
These keywords can be leveraged by using the Adwords Keyword planner to search for and select the best keywords. You should also keep in mind that the keywords may be used by your competitors. To avoid spending money on generic terms that won’t bring in quality leads, focus on bidding keywords that express the buyer’s intent.
Also read: Top 10 PPC Management Software and Tools
2. Focus on providing value first
Clutch’s study found that PPC visitors are half as likely to purchase than organic visitors. Spending money to drive traffic to your site is not enough. You must focus on turning visitors into customers. Your visitors should have a positive experience. Although conversions are crucial to a successful PPC Campaign, only 29% of PPC accounts have effective tracking measures active tracking allows you to personalize the user experience and offer added value to each person who comes across your content.
3. Use long-tail keywords
Many people and businesses stick solely with short-tail keywords. (keywords that contain one to three words) because these terms can be used to describe broad topics that would search for terms such as “how to lose weight” and “best auto insurance.” But this will quickly blow your advertising budget with minimal results. This is a great way to target large audiences to increase clicks. However, this strategy can also be used to mean that it won’t be able to focus enough to attract your ideal customers.
A long-tail keyword of at least five words, such as “how to lose fat and gain muscle”, will give you better results. While it may not get as many clicks as a shorter-tail keyword, people who click on your ad are more likely to convert if your solution is relevant. Noting that more than half of all online searches are longer than four words is important. This means that long-tail keywords will be more likely to appear more often and draw attention from users searching for your solution. This strategy offers the opportunity to find long-tail keywords which seamlessly match your product or solution.
4. Target with prospective customers and returning ones
Most people click on an advertisement to get more information. This begins the marketing journey. If you hope to make them customers, these potential customers must feel that they have been given value by clicking on the advertisement.
For those further along the path, a different approach is required. These people are more familiar with the company and have a clear buying intention. These prospects should be retargeted and you should focus on keywords that are appropriate for them. You should retarget prospects who have been introduced to your company. Instead of using terms like “social media agency,” you should use keywords such as “hire social media team” as these are more relevant as potential customers will need multiple touchpoints before purchasing from a brand.
5. Make a call for action
Effective advertisements end with a call-to-action (or CTA). The advertisement’s content should be focused on the customer and the CTA must provide a clear, actionable step.
What is the next step for customers after they have benefited tremendously from this ad? Prescriptive language is key. They have gotten a lot of value from this advertisement what is the next logical step that is available for them to take?
Online ads are used by 69% of internet browsers to contact businesses. Your CTA should be compelling and provide a clear recap of the benefits that you offer, entices action, and converts.
6. Focus on quality instead of quantity
Consider that 63% of Google ads are clicked by users. You will also see that quality content is essential to get them interested. Remember We are already talking about paying per click and quantity is no longer an important variable that should be considered beyond your budget. You need to ensure you get the most out of what you pay for. The best way to do that is to make sure your content is persuasive and optimized to convert consumers. You have the numbers. It is up to you to make the most of them.
7. Geotargeting marketing
Geotargeting is another way to make the most of every click. Different audiences have different locations have different preferences. Geotargeting allows you to run multiple campaigns in different locations, which allows you to tailor your marketing efforts to suit such preferences and variations.
For example, Pricelisto provides aggregated data to consumers about pricing fluctuations in different industries. The organization examined changes in restaurant prices that were affected by the pandemic and compared them to regional variations. It is smart to target users in affected regions to encourage them to use the information as a resource moving ahead and return for more.
8. Create specific Mobile advertising groups
There is a significant difference between mobile and desktop content. Mobile users are increasingly using their mobile devices to access the internet. Therefore, responsive PPC ads must be created for mobile.
Around 72% of people will be using only smartphones to consume content by 2025. It is important to place a strong emphasis on media that works on mobile devices and converts well. Contrary to popular belief trends are often more important than the competition when it comes to business death.
Your strategy should keep up with the trends of your customers. With regard to PPC ads make sure you are making mobile-friendly content to remain competitive.
9. Concentrate on ad groups
Relevance is a key aspect of getting an ad company high in the quality metric It is for this reason that each ad group that you use must serve a specific purpose It’s much more efficient to create a unique ad group for keywords when you are trying to get more clicks. Ad groups work best when there is a specific target audience. This is especially true when only a few online shoppers believe that advertisements on websites apply to them.
10. Timing is everything
Studies show that PPC interactions vary by day. PPC campaigns are most effective when you run them on Tuesdays or Fridays, according to studies. Your ads should be seen at the right time to convert your target audience. PPC ads interact with customers at peak times of 14% higher than the average time between 11 a.m. and 2 p.m. Learn about the industry you are in and incorporate it into your advertising strategy.
These are 10 proven methods to maximize your PPC efforts. PPC isn’t as simple as it seems from the above points. Profitable PPC advertising is an art, just like any other aspect of a company.
You must ensure that every detail is examined and that your strategy is flawless. Only then can you reap the benefits of a successful PPC marketing campaign.