Your brand’s success depends on having a wide digital reach. What can you do to increase your digital reach? Five strategies were developed by Linchpin SEO’s digital marketers to increase your digital reach. Continue reading to find out how.
What is Digital Reach and Why Is It Important?
Your digital marketing strategy will include tracking KPIs that measure your success. Your digital reach should be one such KPI.
It is common to use the terms “reach”, and “impressions” interchangeably. These metrics track two sets of data. Impressions are the number of times content is shown before a user. Your reach is the number of people who have seen your material. Digital reach gives you a better understanding of how many people see your content and engage with it.
Let’s take, for example, a piece you have published that is viewed by 100 people. Next week, you will post another piece of content that the same 100 people see. In this scenario, You have 2100 impressions but your digital reach has 100 since 100 people saw your content
Digital reach measures audience size. This data can be used to develop strategies to meet your business goals or forecast your performance.
Consistently publish content
Content is everywhere on the internet. This includes long-form articles and how-to pieces as well as videos, podcasts, and infographics. Search terms are used by users to search for information. They want solutions that they can understand and take in.
Your brand’s key is to make sure users can see the content that you have worked so hard on. This can be achieved in two ways: consistent publishing and high-quality products.
Google crawlers scan content when you publish it. They index it as long as they meet their minimum quality standards. The data is used by Google to determine the usefulness of that content and its relevance to users. Higher SERP rankings will be achieved if your pages have higher-quality content and are published more often.
You and your business’ success are dependent on high rankings in Search. Although the content published is a key role, it will only get you so far as we’ll explain below.
Focus on SEO
If you want to increase your digital reach, high search rankings are essential. Nearly a third click on the first organic result from Google Search. With click-through rates of 15% and 11% respectively, the CTR drops to second and third places. Only 2.5 percent of the tenth Google Search position sees a CTR.
Rankings are important, we all know that. How do you get them? The content is what will drive people to your website, as we have already discussed. Optimizing your content and pages for SEO will help you achieve higher rankings and improve your reach.
Your SEO strategy will be shaped by your business goals. How you achieve your goals will depend on what you know. Your SEO strategy will be more effective if you identify your target audience.
In SEO terms, reach refers to how many keywords your website ranks for. SEMrush can help you find this number. You must understand your audience and what they are searching for. Then you can structure your SEO to meet their needs. SEO can expand your reach, especially organically.
Get on Social
Social media allows brands to connect with untapped audiences, not just locally but also globally. Engaging in social media helps you to increase your reach and make connections with users.
According to the Pew Research Center, nearly three-quarters of Americans use at most one social media platform. Different social media channels appeal to different audiences, and each platform serves a unique purpose.
Social media’s best way to define reach is through shares, reposts, and others. Anything that helps you get your content in the hands of other people. You can make social media channels that are tailored to your target audience’s interests and needs by understanding their online habits. These channels can also be used to reach new audiences and expand your reach.
Establish Yourself as an Authority
Users go online to solve their problems, as we have discussed. To increase your reach and traffic, establish yourself as an authority within your field or industry. Presenting authoritative content is how the most well-known brands have gained trust in their communities.
Cultivating your reputation doesn’t happen overnight and won’t be possible through any one platform. It’s a great way of attracting attention to your audience by publishing informative and helpful content. To be a true authority, however, you will need to go one step further.
Your brand is exposed to a new audience by guest blogging on sites that are popular in your industry, or in nearby markets. You can also publish more on different platforms and sites. The more authority and trust you build, the better.
Speaking engagements are a great way to make yourself known as an expert in your field at conferences, digital roundtables, and other venues. These events let you display your skills and knowledge, whether you are giving a speech or lecturing to others in your field.
Content that goes beyond the blog
Content is consumed by your audience almost every day. Blogs are not the only place to post content. Content opportunities exist beyond site blogs.
Podcasts, ebooks, and infographics with original research are all avenues that allow you to show your authority and engage a new audience.
Your digital reach will expand when you are a trusted authority on a variety of platforms.
Think Long-Term Branding over Short-Term Conversions
You might want to increase conversions right away. However, you should be focused on long-term goals for your business to grow its digital reach and sustain growth.
Brands have many tools to track and analyze the profitability and conversions of specific products. This might encourage you to concentrate on your conversions. Your business will be more profitable and successful if you have the space and time to create a brand identity.
A digital marketing company allows you to step back and get input from an experienced, professional third party. Marketing professionals understand the importance of brand identity and how it can help businesses reach a wider audience online.