Many of my readers are aware that I write about strategy and innovation. leadership is also something that I often write about. Recently, I was asked many questions about becoming a website that provides hundreds of the best practices digital tools, and templates through growth hacking strategies. It’s difficult to find a way to distinguish yourself from the crowd and create a brand, website, or business model in today’s highly competitive marketplace.
Here’s give growth hacking strategies for startups and how we built a brand and drove thousands of people to our website each month without investing in marketing. It’s possible for anyone who is focused, methodical and willing to take the time to do this.
1. Make Expert Content
Content is the king. You can create it yourself or offer a platform that encourages people to share content as part of your business model. Content drives brand awareness and attracts customers. Google and other search engines index pages with strong content and give priority to them. This means that your web pages with notable content will see an increase in SEO rankings and more traffic. There are many types of content: blog posts, white papers, templates, and videos.
2. Syndicate Content to Increase Backlinks
SEO is a lifeline. Backlinks are essential. SEO is only possible if you have reputable websites linking back to your website (or subpages of your site) in search engines. The more visitors you receive from search engines, the higher your rank. Position yourself as an expert in whatever you do or provide as part of your business. You can be a source for knowledge and insight to the media, interview on podcasts, contribute articles to other sites, or do any other thing that will get your name (and backlink!) out there. This strategy will also help you build your brand.
3. Become a video star
Content doesn’t have to be about the written word. YouTube is the second-most popular search engine in the world, just behind Google. Your expertise is highlighted in the video content. It is shared. It drives traffic to your site, which can lead to product purchases, newsletter signups, subscriptions, or newsletter signups. Make sure you include keywords in your titles and descriptions. Include a link at the end of your video to direct viewers to further information (e.g., your site). To further enhance your content expertise, you can reuse your videos on social media or embed videos onto your website.
4. Build Email Relationships
Although spam is commonplace in email inboxes these days, giving someone an email address means they are giving permission (opting-in) to connect with them. The same principle applies to social media. Email is still an exclusive, more personal way to make connections. Email is like posting a flyer on someone’s door, rather than hoping that they see it on the corner telephone pole.
Make it easy for people to sign-up for your newsletters. LinkedIn is a great place to connect with other professionals, as most profiles have email addresses. Instead of trying to sell your product, focus on building relationships and communicating with high-value content. Mailchimp, Constant Contact, and many other free or paid tools are available to help you get started.
Also read: 7 Ways to Promote Your Business for Free
5. Measure Everything Using Dashboards
You can only measure progress if you know how it is going. Google Analytics can help you track the most important metrics such as visitors to your site, landing pages, conversions for your newsletter, purchases, and other information. To benchmark yourself against your competitors, you can use free tools such as Similarweb and Moz. A dashboard will allow you to connect advertising and social media metrics. This will give you a complete picture of your business. Don’t waste too much time assembling data. It’s important to keep it simple so that you can quickly see how your business is doing and then spend your time on the things that will grow your company.
6. You can Test, Retest, and then Test Again.
Optimize is a new tool from Google. Optimize lets you quickly test your website and individual pages. You can create an A/B test that serves up different page headings and product prices. You can track which market positioning statements generate the most signups for your newsletter or which price model brings in the highest revenue.
You should run tests as an ongoing activity. This basically means that you take the winning formula from your A/B testing and run another test using it as the baseline. To track what works and what doesn’t over time, connect your tests to your data analytics.
Many small startups lack large funding. Growth hacks are crucial. You can build market traction by combining some elbow grease with smart customer engagement strategies. It might take some time before you see results but it is necessary to build a lasting business.