How to Select Best Social Media Photos for Your Business

How to Select Best Social Media Photos for Your Business

You can build a stronger brand reputation and connect with your audience through the use of social media photos and profiles. This will help you generate more traffic to your website. It can be difficult to stand out among so many companies online.

Visual elements can be a great way to grab your customers’ attention and improve your brand image online. Images on Facebook receive 2.3x more engagement than text-based posts. Images are not only important on Facebook. Images are an important part of many modern social media channels like Instagram, Pinterest, etc.

How do you select the best photos for social media?

These tips can help.

Step 1: Know the Guidelines for Each Platform

First, you need to be aware that each social media platform has its own rules regarding how images can be posted. It is important to check the sizes of images for things such as your Facebook cover picture or your Instagram profile photo in order to ensure they look great. These are the most basic image sizes for social media, in pixels.

  • Facebook profile picture: 180 x 180
  • Cover photo for Facebook: 820×312
  • Facebook Shared Images: 1200×630
  • Twitter profile: 400×400 (displays 200×200)
  • Twitter in-stream photos 1200×675
  • Instagram profile: 110×110
  • Instagram images: 1080×1080
  • Stories on Instagram: 1080×20
  • LinkedIn profile: 300×300
  • LinkedIn shared image: 1200×627

Keep in mind that social media guidelines are subject to change frequently. You can make sure your photos are not cropped incorrectly by reviewing the rules regularly.

Step 2: Use Bite-sized Images on Facebook

Now that you have an idea of the size of your photos, you can start thinking about how to position them to attract attention on each platform. Convince and Convert research shows that on Facebook you should show “parts of a person” rather than a complete body shot. For example, a hand with a ring and a hand is more appealing to a jewelry company than an individual ring.

Partial images perform 29% more than images of a complete person. Experts believe this is because customers can see a portion of their body and interact with it.

Your Facebook images must be vibrant, clear, and bright. According 2018 research, images on Facebook should be well-lit and easy to comprehend. These photos shouldn’t be too artistic.

Step 3: Experiment with Personality on Instagram

Although Instagram and Facebook are owned by the same company the way that you use your photos on the platform should be different. The one thing they have in common is the fact that brighter and better-lit images tend to get better results. Instagram photos work better than Facebook if they are one dominant color with a lot of texture and low saturation.

Research shows that Instagram customers prefer soft, faded photos, usually on the blue side of the spectrum. Also, it’s worth considering your Instagram photos as a whole and not just one image. Customers can view your photos on Instagram as part of a grid. It is important to ensure that the grid has a consistent theme and looks consistent.

Your Instagram Insights should allow you to determine which images your customers love most. This information can be used to help you plan future photos.

Step 4: Get Professional on LinkedIn

You will need to be able to use LinkedIn photos if you are a B2B business owner or trying to build your brand. Lighting is crucial here. It’s important to be able to clearly see what’s happening in your shot.

LinkedIn profile photos can look a lot like Instagram. It’s easy to get too many things in your picture. A professional headshot is the best choice for most people. You should look professional and presentable.

A picture of your logo could be a better alternative to a simple headshot of the CEO if you have a LinkedIn social media account for an entire company.

Step 5: Learn the Basics of Good Photography

Even if you have mastered the tricks and tips for making your images stand out on social media, it is still important to know how to take good photographs. Sometimes, it’s best to hire a professional photographer to take the photos. For example, professional headshots can be more appealing on LinkedIn and Twitter.

Take your own shots

Lighting is important: A professional photo will look better if there is enough lighting. You should ensure that you have enough natural light in the area you select.

Be aware of angles: Try new angles to create a new perspective. Avoid taking photos of your subject at eye level. Also, avoid images that are taken from the top looking up.

Lighting is important: A professional photo will look better if there is enough lighting. You should ensure that you have enough natural light in the area you select.

Use angles appropriately: Try new angles to create a new perspective. Avoid taking photos of your subject at eye level. Also, avoid images that are taken from the top looking up.

Create symmetry: It’s a huge deal in photography that the rule is of thirds. Visualize your photo is divided into thirds both vertically and horizontally. Make sure there is plenty of white space around the subject.

Highlight your brand: It’s always a good idea for your social media photos to include parts of your brand image. This is especially true if you are using photos for LinkedIn.

Take multiple photos: Multiple shots will give you a variety of options when it comes to selecting the right social media photo. It is easier to find a good photo if you have more than one.

You should also consider the editing aspect of creating the perfect photo. You can crop images to remove unwanted elements, or even use filters on Instagram. You shouldn’t do too much editing. Your photo should still look natural.

Choosing your Social Media Photos

It doesn’t matter if you are creating a new profile picture for social media or sharing photos on your feed, it is important to know how to properly use your visuals. These tips will help you master your visual presence on the most popular social media platforms.

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