You’re looking for a side hustle that is creative and easy to start but doesn’t require any upfront capital. Selling stickers might be a great option. We’ll be showing you how to create a sticker business in this article. So that you can get to work quickly and begin making money as soon as possible.
It is relatively easy to start a business selling stickers. Stickers are easy to send and make great profits. You can make your own designs and sell them if you are able to draw.
Even if you lack artistic talent, you can still make stunning stickers People will be tempted to buy. Continue reading to learn how to start a sticker business. It’s a side hustle that you should consider!
3 Reasons to start a sticker business
Starting your own sticker business has many benefits. There are many other reasons why you should start your own sticker business.
- This is a great business idea that requires very little investment. If you are using a dropshipping model, all you have to do is check on your orders once a week and then pack them up for shipping.
- You can find a niche in almost any topic. You can create a brand around what you are passionate about.
- You can start your own business by creating stickers. It takes only a few hours per day to create new designs, respond to messages, and pack and ship orders. It is important to allow time for social media content creation to promote your brand.
Cost of starting a sticker business
Starting A sticker business can cost anywhere from $100 to more than $1,000. It all depends on what business model you choose and the equipment you use.
You will need to buy a high-quality printer if you don’t have one. Poorly colored stickers will not sell.
A cutting machine is necessary if you want to make your own stickers. You can create stickers in all sizes and shapes with this machine. You can choose from Silhouette and Cricut as the most popular brands.
You’ll also have to purchase:
- Get ink for your printer
- High-quality sticker paper
- Packing and postage
Start with the minimum amount and then invest as you need.
You will save almost all setup costs if you create the stickers and have them printed by third parties like Redbubble and Printful. Your profit margins, however, will be smaller than if the stickers were printed by you.
How to start a sticker business in 6 easy steps
There are many ways to start a sticker business. The way you decide to start a business selling stickers will depend on how much time you have available and what you can afford.
If you’re willing to sell stickers, you can purchase the equipment and create the stickers yourself. It’s more work, but you’ll make more.
You can also order your stickers in bulk from a printing company if you are unable to purchase the equipment. No matter what business model you choose to use, there are basic steps that you must follow in order to make a successful sticker brand.
1. Choose a Niche
You can target your ideal customer by choosing a niche topic to sell stickers. This will allow you to connect with them. You could end up confusing potential customers if you try to reach too many people.
You can choose a broad niche like “travel” and “fashion”, but narrowing it down will allow you to reach your target market. Instead of focusing on travel, choose one type of travel like:
- Solo travel
Focus on fashion and not fashion. If you want to stay within a narrow niche, create collections that focus on the niches in your topic.
Also, you might want to offer:
- Stickers customized
- Photo stickers
Personalized stickers can make you stand out from the rest and give you something unique to show your audience.
2. Choose a name to market your sticker business
You are looking to start your own sticker business? You will need a brand name. You could have any idea, but the best ones are usually related to the niche.
For example, if you were selling stickers with travel themes, try to come up with a name that includes traveling. Potential customers will be able to find out what your name is by choosing a name that matches the niche you are selling in.
Before they click on your site, you need to know what your business is all about. This could bring in click-on customers. Your website or social media account out of curiosity when they would otherwise have ignored it.
3. Hire a designer (or have them design it yourself)
If you are thinking of launching a sticker brand, One of the most important questions you will likely ask is where to source the designs. There are many options, and you don’t have to be an artist in order to start a sticker company.
You can design your own stickers if you are artistic. You can use Canva Pro, design software that allows you to create your own stickers with copyright-free graphics. Make sure you have permission to use the stickers for commercial purposes.
You can also create text-based stickers by using Canva’s multiple fonts or colors.
You can hire a freelance graphic artist to create your stickers if you aren’t confident creating them. Graphic designers can be hired for as little as a few dollars up to hundreds of dollars.
Find affordable designers at:
Fiverr is a great place to advertise for graphic designers or artists who are just starting out in the industry and want to build their portfolio. It is one of the most cost-effective options for sticker design. CreativeMarket also offers commercial licenses. You can search your niche to find thousands of stickers.
Also read: How to Start A Online Store A Complete Guide
4. Create An website
You can easily set up your own website with stickers. WordPress with WooCommerce is the best and most cost-effective option. Hosting is all you need.
Your own WordPress website will allow you to design your site in your own way. It will be easier to sell your business if you have a WordPress site.
Shopify can be used to build a website where you can sell stickers. Although it is more expensive than WordPress ($29/month), it is extremely easy to use.
Shopify stores allow you to accept in-person payments for stickers that you sell at craft fairs and other in-person events.
5. Master SEO
It’s tempting to believe that “build it, they will come” when you start your website. It’s actually false! To get your sticker business noticed, you will have to work hard. You can promote your stickers in many different ways. Mastering SEO is one of the best ways you can bring customers to your website.
Google will crawl your website if you have done your SEO correctly. It will then know the purpose of your business and show it to the correct people.
SEO is an enormous topic. You should do extensive research before you start building your website. However, there are some basic techniques you can use to get started.
You could also target the following keywords:
- (Your Niche) Stickers
- (Your Niche) Laptop stickers
- Funny stickers
- Cute stickers
- Stickers for planners
- Stickers for water bottles
Google will understand your business if you include relevant keywords in your content.
It is also important to build a strong backlink profile. Search engines will use backlinks from authoritative websites to determine if your site is trustworthy.
Backlinks can be created by:
- Guest posting on sites related to your niche
- Broken link building
- HARO Link Building
- Internal link building
You can build backlinks in many other ways, but these are the most popular for creating new businesses.
6. Build a following on social media
Small businesses can skyrocket with social media, so it is worth your time. To get orders flooding in, you only need to make one post viral.
Most likely, the best platform for a sticker company will be:
It is important to think about the places where your target audience hangs out and then focus on these areas.
If managing multiple social media accounts is overwhelming, you can focus on the ones that are most familiar to you. Your followers will appreciate your consistency and great content will help you grow your business.
Sell your stickers
After you have chosen a business name and niche for your business, you can start thinking about how to sell your stickers.
This has many aspects. It is important to consider how your stickers will be printed and cut. Also, think about where your stickers will be sold. This means which platform or platforms you plan to use. The level of involvement you choose to give your options will depend on how much you want them to be.
How much do they cost and what active role you’ll need? This could also mean you have to spend more money in order to get started. But it will make it more affordable over the long term, so there are many things to consider.
Where to get stickers made
We must start with the most important thing: How are you going to actually get your stickers printed? There are many options available, each offering different levels of risk, involvement, and reward.
First, upload your design to a print-on-demand website such as Printful or Redbubble. You could drop ship your stickers, and you wouldn’t have to transport any stock or equipment. In a moment, we’ll get into this more.
You can also make the stickers yourself.
This is what you need to do:
- High-quality printer
- Machine for cutting
- Vinyl sticker paper
It is more expensive to start a sticker business by this method. Your products will need to be shipped and quality controlled. This business model offers high-profit margins.
If you don’t have the budget to purchase equipment, you can still get your stickers printed in bulk by a sticker printing company such as Sticker Ninja.
Sticker Ninja offers custom sticker printing including:
- Holographic stickers
- Vinyl decals
- Die-cut stickers
- Clear stickers
- Product label stickers
The stickers can then be stored and shipped by you. This method offers high-profit margins but you will need to have cash in order to invest in your inventory.
1. Sell stackers on your website
No matter what method you use to print your stickers, you need to consider where they will be sold. Setting up your own website is the best way to have complete control over your business.
You have two options when selling stickers yourself.
- Make your own website
- Create your sticker shop using an eCommerce platform like Shopify or BigCommerce
- Shopify is the best way to start an online store. Shopify can help you create your online shop and website.
Simply take photos of your stickers, upload them to Shopify, and add descriptions. Shopify will notify you when there is a sale so you can prepare the order and ship it to your customer.
2. Sell Redbubble Stickers
You can sell stickers online with no involvement, then print-on-demand services might be the best option.
You will receive the base price when you upload your design. From there, you can decide your markup. If the sticker’s base price is $2, and your markup is 50%, the customer will pay $3 per sticker. You would receive a third.
Redbubble does not take any fees from your markup. You can’t sell products if your markup is too high.
When determining your margin, you must take into account the amount you have paid a designer. You can make a profit if you create your own designs. Before you sell on Redbubble, do some research about the price tags in your niche.
3. Dropship all your stickers
Dropshipping allows you to sell your stickers without having to purchase expensive equipment. The stickers are designed and sold by you, but once an order is received it is passed on to a print-on-demand company for printing and dropping shipping to your customers.
Dropshipping is similar to Redbubble. However, dropshipping allows you to sell the product directly under your brand and not on a marketplace.
Once you have done this, your products can be promoted on your website as usual. Customers who place orders will automatically receive their product through Printful.
Printful does not charge a membership fee but charges a small amount for the fulfillment, production, and shipping. You’ll need to research each product in detail before you decide on this option. Each product comes with different fulfillment and production costs.
Advantages and disadvantages of starting a sticker business
When you are considering starting a sticker business, there are many things you should consider. There are many options for launching your business, each with its own benefits and costs.
Consider the pros and cons of starting your own business before you make a decision to do so.
- Selling stickers can be a creative and fun side hustle
- It’s easy to get started
- Possibility for passive income using the dropshipping/print-on-demand business model
- You can set your own hours
- No previous experience is necessary
- Start-up costs are low
- You may need to hire a designer if you don’t possess any artistic abilities.
- High fees can be incurred when dropshipping or printing-on-demand is used
- Sometimes it can take a while to achieve success
You now know how to start your own sticker business. It’s time for you to get started. A sticker business is a great side hustle and has the potential for growth.
We discussed the many ways you can start your sticker business without spending too much. You can make money selling stickers if you don’t have the capital to buy them upfront.
Print-on-demand websites like Printful are another option. You can also sell your stickers on Etsy using the Printful comparison. Make money selling stickers if you don’t have the money invest upfront. You have two options. One, you can sell stickers on Redbubble.
If you have the funds to build your website with WordPress and WooCommerce, it is a good option. While you can choose to make the stickers yourself or work with a dropshipping business, having your own website will help strengthen your brand. If you are looking to grow and eventually sell your business, this is a must!