Top 10 Email Marketing Trends for Campaign

Top 10 Email Marketing Trends for Campaign

An email has a rich history and a bright future. Email marketing has become one of the most powerful channels for small and large businesses. You are missing a great opportunity to grow your company if you don’t use email effectively. As an email marketer, there are many new developments that you need to know in 2022.

We have compiled a list of the top 10 email trends for 2022 and beyond to help you keep up to date with the evolution of email.

1. Omnichannel marketing approach

In the coming days, it will be crucial to create a consistent brand experience using an omnichannel Marketing approach. The best way to reach your audience is by integrating SMS, push notifications, and social media.

Example: A person placing an order via your mobile app should be sent a text message, push notifications, and an email regarding the purchase confirmation. This will ensure seamless shopping across all touchpoints, regardless of channel.

To drive maximum business growth, more and more brands will overhaul their marketing strategy. They will spend more on SMS and email marketing than PPC or social media ads. Many marketers resist SMS marketing. If they opt into the service, 75% of mobile users will have no problems receiving text messages from brands.

Also read: 12 B2B Marketing Trends You Need to Know at the Right Time

2. Artificial intelligence in emails

Marketers are now using AI-driven tools such as Phrasee to create engaging subject lines. AI will soon be used to create marketing emails and newsletters. It will automatically read your RSS feed and create a title and summary for your newsletter. This software will greatly assist in the creation of relevant automated emails.

To create trigger emails that convert the most, predictive analytics will be used. The data will include information about subscribers who are interested in purchasing or unsubscribing. These details can be used by the marketer to create data-informed segments, more relevant campaigns, and journeys that will result in conversions.

Robotic email writers will soon be able to create humanized emails automatically without any manual intervention. The ESPs will be able to train the AI according to what works. In the next few days, this technology will be as common as a spell-checker.

3. Strict privacy rules

Mail Privacy Protection and iOS 15 are set to revolutionize email marketing. One of these is that the email open rate won’t be used as a reliable tracking metric.

This is because email will be downloaded even if it is not opened. People will also have the option to hide their IP addresses and email address. This would mean that users who share their email addresses with you are able to trust you with their personal information.

Multi-touch attributions will be an important consideration for enterprise email marketers to assess how each touchpoint drives conversion. Let’s say a customer is looking for headphones. JBL offers a targeted advertisement that enables them to purchase headphones. The advertisement doesn’t appeal to the reader. They then see the sponsored ad in their social media feeds and visit JBL’s website.

They receive an email marketing from the store as the final touchpoint. It includes a coupon code and a purchase. Marketers can monitor the customer’s journey closely to determine which channel is most effective for them and then craft their strategy accordingly.

4. Email marketing job structure changes

A few years ago, one marketing professional was responsible for all aspects of the email template production, including design and code, as well as deployment. Hiring executives and decision-makers are now looking for more comprehensive roles. To create custom emails using the ESP and CRM tools, email marketers must be familiar with HTML and CSS.

Employers will ensure that all hiring and promotion practices adhere to the principles of inclusion. Email industry professionals will also understand the importance of community and join organizations such as Only Influencers. The job structure for the email marketing industry will be affected by healthy merger and acquisition activity. In the future, new ESP services will be available, as well as deliverability and reputation tools that have innovative quirks.

5. Microsegmentation and Hyper-personalization

Marketers will return to basics and understand the importance of personalization and segmentation. Marketers will go one step further and use more advanced segmentation parameters, such as past purchases or interactions with the brand. This will allow for hyper-personalization of emails and deliver more value to readers. B2B emails, like B2C emails, will be more personal and have the impression that they were created just for them.

To accurately analyze campaign performance, you will need to segment users into iOS users and non-iOS users. Fundamental best practices will not only be in fashion in the future but so will the most recent technology. A/B Split Testing and Message Maps will be essential to email marketing success.

6. Improved email automation workflows

Marketo and Salesforce offer tools that allow you to create robust automation workflows by using lead scoring models. We can expect to get more abandonment emails in 2022. To reduce costs and increase profitability, brands will automate as many of their email programs as possible.

7. BIMI Authentication

BIMI (Brand Indicators for Message Identification), is a technology that allows you to display your logo alongside the email. Although it hasn’t been widely used, BIMI will be adopted by brands in 2022 to help reduce email phishing. Filtering out fraudulent emails will help improve email delivery and reputation.

Your subscribers will immediately know that you sent them an email. Your email will more likely be opened. This will increase brand recall and reduce spam complaints. Currently, Gmail, Yahoo! AOL Mail, Yahoo! Mail, and Netscape all support BIMI. Other popular email clients are likely to support this trend as well.

Also read: 10 Best Email Drip Campaign Examples

8. Interactive emails and gamification

Interactivity is an important design element that will increase subscriber engagement. It will also help you stand out from your competitors. Brands that are hesitant about using this feature in emails will try it out and create emails with polls, survey forms, or hover effects. In 2022, gamification will be another powerful trend that brands will adopt.

These functionalities will make Holiday emails more appealing to subscribers. Interactive emails will have a higher conversion rate because they don’t require the recipient to be redirected on to a landing page, third-party website, or other pages. You can take action directly from the email, which will improve the user experience. Interactivity and Gamification go beyond passive elements like countdown timers and animated GIFs.

9. Return to plain text emails

It is time for plain text emails to be given their due. It will be refreshing to receive text-based emails from time to time, amidst all the visual and interactive emails. These emails can be sent to anyone, regardless of whether they are compatible or not. Plain text emails can be accessed and displayed the same way on all devices and email clients. This format is ideal for lead nurturing emails.

10. Support for email clients with enhanced features

Email clients will be able to support the latest technological advances and features. Email marketers will have a wide range of design options to choose from. The user experience will be improved and email navigation will be easier thanks to enhanced compatibility.

Bonus

11. Accessible emails

Email designs should be accessible. You must ensure that your subscribers are able to read and understand your emails by using larger fonts, better color contrast, responsive layouts, and subtle visuals with appropriate Alt-text.

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