Ever wonder how brands can gain a competitive advantage in their niche or market? How do some brands become market leaders and dominate the market while others remain obscure?
One of the biggest reasons Websites and brands are able to grow online is because they get attention from other websites. They are getting linked to and mentioned on other websites, which is helping them grow.
Are you looking for ways to increase the number of links that your website has? Is it possible to improve your domain authority?
Yes, you can. Link building can be confusing and many people claim to have mastered the art. There are many ways to increase links to your website and improve your brand visibility, even without professional assistance.
Some experts swear by the new school of SEO, while others insist that traditional SEO strategies are the best. It is difficult to say if one SEO method is more effective than another. The most important SEO goal of any website online is to generate page traffic and draw users to your site.
What is Link Building? and Why Is It So Important?
Link building refers to the process of building high-quality backlinks that point to your website. It was inspired by the Google search engine’s original inspiration, which used university citations to give credit to websites. The more websites have links from other sites, it gains authority.
Many people today want backlinks (also known as “backlinks”) to increase their website’s online visibility. This has made search engine optimization (SEO), more than just about creating quality content. It is now about building relationships with other websites and making connections.
Google’s algorithms are complex and constantly evolving. However, one thing is constant: the importance of linking. Link building strategies must be an integral part of your marketing strategy.
The most important factor in determining how websites rank for keywords is still backlinks. Google considers quality links to be more authoritative than low-quality ones.
These are our top five link building strategies to increase the visibility of your brand.
1. Create High-Quality Content
White-hat link building is all about creating interesting or useful content. This is the best way to get links. The best thing about it is that creative content is timeless with your target audience.
People will share your link if they find it useful. Start by writing a blog on a topic related to your industry. This will help you get more eyes. A great way to build links is to create content regularly. A great piece of content can help you get a mention on another person’s site, which can speed up your link building efforts.
Your writing should be useful and relevant. This will result in backlinks. Most people don’t have the time or desire to create content. SEO is a key consideration when writing posts. It doesn’t matter how great your writing is if no one sees it.
Ask yourself if you would actually like to read this before publishing. If you don’t think so, go back to the drawing board. The internet is saturated with sub-par content that it is impossible to make a difference. We have found that the longer a post is, the more traffic it will get.
But longer doesn’t mean lower quality. Do not waste time with boring filler content. Instead, focus on the important points. MarketingProfs recommends a maximum length of 1,142 words for a post.
Also read: How To Use Data Analysis To Improve Content Marketing Strategy
2. Reclaim Broken Links (404 error)
Reclaiming broken links (sometimes referred to as a “404 error”) is a great way to increase your domain authority (DA) It’s also completely white-hat, and most importantly, very simple.
Broken links refer to links that are no longer working due to one of the five reasons.
- The website manager entered an incorrect URL for the link.
- The link was removed from the website by the site owner (known as a “404 error”).
- The link to the website is no longer valid.
- A firewall or software blocks access to the destination site.
- The website manager linked directly to a site that was stuck beyond a firewall that doesn’t allow outside access.
Broken link building can be a quick and efficient way to discover new links. Brandastic uses Ahrefs to find dead links and then offers a solution using any of the five methods.
- Ask for help at the linked website.
- Redirect the (301) Broken page to the new address
- Replacing broken URL content
- Redirect (301) broken pages to the relevant pages of your site.
- It can be saved as a 404
3. Publish Guest Posts
Guest posting is a proven white-hat SEO method of increasing your site’s link profile. They are also a great way to generate traffic.
Guest posts are posts that you post on websites in a similar niche as yours. You can think of SEO marketers publishing posts to MOZ Blog. You can also ask other people to post on your website in return.
Sites may promote guest posts on their social media channels. This will increase your engagement. Make sure that the site links back to your own content from the guest post before you publish.
4. Use the Skyscraper Method
Brian Dean, backlink guru, invented the Skyscraper Technique. It is not easy, but it can reap huge rewards in terms of inbound link building.
It is easy to grasp the concept and you only need to take three steps.
- Find a keyword that you would like to rank for.
- Explore the content at the top 10 positions of Google.
- Create a piece that is 10x more valuable than any content on the SERP.
That’s it. It’s really that easy. The hard part now is to figure out how you can create content that will blow everyone away.
Also read: Top 7 Rank Tracker Tools for SEO
5. Reverse Engineering Competitors Links
This one is for all the competitive spirit out there. Spyfu and Ahrefs make it easy to see every backlink of your competitor. All you need to do is find out how they got them, and then copy their technique.
This is a great way for you to discover low-hanging fruit, such as listing sites or directory submission sites and listing sites.
Link Building Takes Effort and Time
No more can you buy shady backlinks from Google without being punished for your site. All the link-building strategies discussed in this article are very simple, But that doesn’t mean they are easy to do. Building a strong backlink profile is an essential part of any SEO campaign. It’s something that you should put your energy into.