Website Visitor Tracking: What It Is, Software And How It Works

Website Visitor Tracking

Website visitor tracking provides valuable information for both marketing and sales teams.
Companies should monitor users’ location, demographics and click rates bounce rates, overall traffic, and source of web traffic. Analyzing website visitors’ behavior can help improve user engagement and conversion rates.

Website visitor tracking provides information about how people engage with a website and how they behave. Companies spend a lot of effort and time improving their online presence. Only 2.35% will convert visitors to your site.

Website visitor tracking provides valuable information that sales and marketing teams can use to improve their efforts and get quality leads. It can also help improve user experience (UX), as it can identify the strengths and weaknesses of any web page.

Companies can increase conversion rates by closely monitoring website traffic behavior and demographics. They can also make the most out of digital advertising spending and grow visitor numbers.

Why is it important to track your website visits?

Businesses can track web visitors to gain a better understanding of their customers and their audience’s reactions to their content. The teams can keep detailed information about visitors. Depending on the modality used, they may be able to obtain contact information and company names, which could help to set up warm leads for sales. This is a great advantage for sales reps as they can plan accordingly and not rely on cold-calling.

Website tracking allows companies to see if their marketing strategies and content are effective and how many of them. Media platforms, for example, can track who clicks on which content and what is being left behind. Online stores can also track when customers abandon their carts or have issues with checkout.

Website tracking tools often offer “user flows,” which show how visitors interact with your site and move from one page to the next. This information can be used to determine the success rate of a website and highlight areas that require improvement or a complete overhaul.

Tracking visitor data can be beneficial for any business that has a website. Website visitor tracking has many common purposes.

  • To generate stronger leads, gather contact information from prospects
  • Encourage better engagement, ad clicks
  • Increasing conversions
  • Provide a more user-friendly website experience

Marketers can also reduce their reliance on media spending and capitalize on what is working. Leads who are ready to move on can be a great way for sales teams to start their day. Data about current customer interactions with the company can help improve product development.

Also read: How to Improve Customer Experience on Your Website

What visitor activity should you be tracking?

Website visitor tracking can provide data on many different types. These data can include user behavior, identifying information, and overall performance analytics. You may consider the following information depending on what your company’s main goals are with these tools:

Visitors’ location, demographics, and, depending on which software, the companies that they represent as well as their contact information

  • Click rates and user flow
  • Traffic to the entire page
  • Rates of bounce
  • Sources of web traffic

Businesses can create more effective strategies by understanding the different categories. Marketers and sales can determine which ads are most appealing to their customers, while sales can see who is looking through their catalogs.

What is website visitor tracking software?

Website visitor tracking software usually focuses on three types of data: user behavior, website analytics, and visitor identity. These areas can offer unique value depending upon the goals of the business that is deploying the software. They provide easy-to-understand reports with actionable data that can be shared between departments to maximize ROI.

Some provide high-level traffic overviews, while others can offer in-depth insights through advanced technology. Many integrate with CRM platforms to provide seamless user experiences.

The key takeaway: Website visitor monitoring software can help gather and contextualize web-traffic data. Data reports provide insights that will help you improve your marketing efforts.

What does the website visitor tracking software do?

To gather data, most tracking software uses an rDNS (reverse domain name system) or a script on a website.

To create a suite that is accessible across departments, businesses can combine existing software with website visitor tracking software. Tracking software can help you learn more about prospects, even if they already have lead data stored in your CRM. Numerous major tracking software providers integrate with top CRM platforms. Clients may be notified when “dream customers” are currently browsing their website.

Also read: Top 10 Funnel Mapping Tools For 2022

Here’s how visitor tracking technology works.

Reverse domain name system

Each device connected to the internet is assigned an internet protocol (IP), address, and, most importantly, a reverse DNS record. An rDNS is website visitor tracking software that analyzes an IP address of a user to gather information which is then provided to the appropriate teams. It works in the same way as searching for a phone number using a Rolodex but for internet traffic.


Website visitor tracking software can also be installed directly on a website to automatically collect user data. This software analyzes the data to determine which companies are visiting, turning them into warm leads. This information could include the companies:

  • Address
  • Website
  • Social media accounts
  • Relevant contacts, including email addresses and phone numbers

Is website visitor tracking software GDPR compliant

The General Data Protection Regulation prohibits websites from being tracked in the European Union (EU). This is without visitor consent. Websites that are accessed by EU users should follow the GDPR’s guidelines. Otherwise, businesses could face severe fines. Numerous website visitor tracking software providers provide tips for complying with the GDPR. It is important to have clear privacy, terms and use, and cookies policy that users can see. This will clearly outline what their data is being used for and why.

There are no federal consumer tracking laws in the United States. The Federal Trade Commission suggests that websites inform visitors about data collection, particularly if it is being used for targeted marketing. The consumer has the right to set “do not track” settings in their web browsers. However, there is no law that prohibits websites from complying with these requests unless they have the policy to honor them.

What is the most popular visitor tracking software?

It is important to think about what data you want to collect and how you intend to organize it when choosing the right website visitor tracking software. Because the range of services and prices can vary greatly between providers, the budget may be a consideration.

These are the top-rated tracking software options. They can be broken down according to whether they collect analytics, visitor behavior, or user identity. Website analytics track traffic and user behavior data track what visitors do on sites. Visitors identify identifies who engages with a site by demographics.

Top website analytics software

1. Google Analytics

Google Analytics Provides basic audience and behavior metrics. It can segment users’ demographics, their devices used to access your site, and if they have ever visited your site. It can track website traffic and advertising performance.

The complementary service is great for small businesses. But for large companies, the $150,000 per year Google Analytics 360 fee is worth it for the enhanced capabilities and huge data capacity. Premium subscribers receive 500 million hits each month, while the free version can handle up to 10,000,000 hits per month. (Price: No charge; additional features are available at an extra cost.

2. KissMetrics

This tracking software is ideal for businesses that offer SaaS or eCommerce platforms. KissMetrics gives a complete “journey” of each user’s visit to a website. It can even be used across multiple devices. This information is useful for teams to determine the best leads and where they should focus their future efforts.

This software provides a complex but easy-to-read data that can be used to improve sales and marketing strategies. It also offers behavioral analytics. (Price: Please contact the company for more information.

3. Woopra

One of the best alternatives to Google Analytics 360. Woopra gives you a qualitative view of the visitors to your website. This platform offers tools for the product, marketing, and sales teams. It also has a retention feature that allows companies to keep in touch with clients after they have converted. This is a great feature considering the fact that it is easier (and cheaper) to win repeat business than new business.

Woopra highlights every stage of a user’s “lifecycle”, allowing companies to identify their strengths and weaknesses. This helps bridge the gap between sales, marketing, and product development to improve business practices. Price: The full suite is available for $999 per month with a free trial.

Also read: Top 9 Link Tracking Software for Marketers

Top behavior analysis software

1. Crazy Egg

This trusted source of visitor tracking gives you “snapshots of user behavior”. Crazy Egg reports combine heatmaps of website scroll times and bounce rates with rich visitor information to give a complete picture of each user’s unique experience and how they interact with your site. Price: $24 per month.

2. Mixpanel

Mixpanel provides powerful and intuitive reports that help companies “build better products.” This software is loved by startups and Fortune 500 companies alike. It offers seamless reporting of user data and allows you to determine the success of new features. The User Profiles feature shows visitors who they are and what obstacles they might be facing when converting. (Price): There are no monthly fees, but you can sign up for a paid plan starting at $89 per year.

3. UserTesting

Another option to get truly qualitative insights is UserTesting which allows businesses to interact in real-time with website visitors. Their “human insight platform”, which aims to close “empathy gaps” and enable companies to show their customer-centric approach to UX, Contact the company for more information. )

Top visitor identity tools

1. Leadfeeder

Leadfeeder provides visitor tracking and identification software that assists sales and marketing departments in identifying and converting the best leads. The company-level visitor identification technology links every website visitor to an account. Reports can be integrated with most major CRM platforms to show whether leads are “warm”, and how many. (Price: There are no charges for paid subscriptions, but you can get a free plan or a monthly payment starting at $55 per month.

2. Lead Forensics

Lead Forensics Designed to assist B2B companies, lead forensics enables their clients to find new leads as soon as they visit a website, giving contact information for sales team members. Lead Forensics also offers automatic lead scoring that determines how likely users are to convert. This is based on criteria like their behavior and demographics. You can even create your own “dream customer” portal for support in your sales efforts. (Price: Please contact the company for more information.

3. Act-On

Act-On is a fully-powered “growth marketing platform” that automates and enhances customer journeys. The company’s account-based marketing solutions can capture visits to websites from key accounts and track how they engage. Companies can use data to increase their marketing, business development, and product innovation efforts. (Price: Starting at $900 per month)

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