A business card is a direct and easy way to present your business and provide contact information. They are often the first impression a potential client gets about a business. Business cards should communicate professionalism, quality, and attention to detail. It all starts with the choice of business card paper stock for a business card.
Types of Paper for Business Cards
When discussing paper types for business cards, the correct term is “card stock,” though some printing companies may use “cover stock”. Business card stock has a range of paperweights from 80 to 110 pounds. These business card paper types are stronger and can withstand more handling.
This is important for business cards. Higher paperweights produce more rigid cards, while lighter paperweights make cards less flexible. A heavier weight usually means a higher price. The quality and cost of a business card will also depend on the type of card stock used (matte or glossy, photo, textured).
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Matte stocks are a popular choice for business cards because of their smooth and non-shiny finish. There are many colors available for matte stocks, but most often they are whites, creams, and beiges. If you choose matte stock in color, be aware that the lettering may be less crisp than those printed in neutral tones.
Matte stock prints cleanly and allows the holder to write on a business card in cases where a name or telephone number has been changed or added. Depending on the manufacturer and printer, matte stocks can also be called dull stocks.
Business cards often feature glossy stocks. Glossy stocks are coated with an aqueous solution that gives them a shiny appearance. They can be used for bright colors and double-sided printing. Glossy stocks are available in a wide range of colors which gives companies more options when designing their business cards. Glossy stocks allow businesses to include photos or multiple images with near-photographic quality.
The benefit of glossy stock is the durability of the business card papers. The aqueous coating protects them from water damage and tearing. However, if information needs to be changed, it is not possible to write on business cards.
When a business requires a high-quality photo finish for a card, such as when it is used with actors, models, and real estate agents, then photo card stocks can be used. Companies looking for a more professional impression will find that photo card stocks can be used as professional photographs. They can be used for single-sided or double-sided cards in full color.
Both matte and glossy options are available for textured card stocks. Textured stocks can have patterns imprinted into them to give them a particular feel such as basketweave, dots, or houndstooth. Businesses often use textured stocks to add a tactile dimension and color to their cards. For single-sided business cards, textured stocks are ideal.
The advantages of textured matte stocks are the same as those of standard matte stocks. Textured glossy stocks can be printed double-sided. Double-sided cards can be confusing and overwhelming for potential clients.