What is Customer Targeting: Definition, Why and Best Strategies

Customer Targeting

What is customer targeting?

Customer targeting refers to the process of selecting and segmenting customers in your business, as well as making contact with them, often to re-connect with them for higher sales. Customer targeting can be done through many channels and, in its best form for engagement, it is highly targeted to the customers who most need it. It helps you to create marketing strategies that bring more value help you manage your marketing resources and create content that has a higher ROI.

If a customer has previously purchased from you but not in a while, You can send targeted ads via email to your top-selling sellers to encourage them to re-engagement and to spend more with you.

How is this different from prospective marketing?

Prospective marketing is done before you have established any relationship with prospective customers. Although the process of customer targeting is identical – Identifying your audience by segmenting the market and then engaging them in a way that is appropriate – Customer targeting simplifies your customer base and seeks new ways to connect with an existing audience.

Also read: Top 10 Poplar Hacks Connect With Customers

Why target customers?

Your engagement will increase

MailChimp discovered that segmentation and customer targeting resulted in open rates 14.31 percent higher for email campaigns than those that did not. The click rate was also up 101%, with lower bounce and unsubscribe rates. Sending out marketing that customers find interesting and relevant pays dividends.

Customers will feel more loved and cared for by you – satisfaction will rise

We heard from more than 60% of consumers that brands should be more concerned about them and that they would buy more. You can create experiences that are targeted at specific customers to show you can provide what they want.

Future customer behavior can be predicted better and you can find similar customers

Instead of looking at your customers as one entity, consider the target market. This will allow you to better predict trends and behaviors for specific audiences. You can use analytics to segment customer data and create actions that meet the customer’s needs. Once you have identified the key characteristics of your most engaged customers, you can target a new market with customers who have similar demographics to you and reach them more effectively.

Customer marketing strategy

Re-examine your target market and buyer personas

Effective marketing campaigns are only possible if you know your audience. In-house marketers as well as third-party agencies can use a set of buyer personas that are aligned with your customer segmentation to create a valuable resource. Personas are fictional customer portraits that represent the typical buyer in each segment.

While imagination can make someone believable as a character, it is important that the research be grounded in reality. Market research should be supported by real-life customer experience data, such as interviews, CRM knowledge, and sales figures.

You can also use personas to include information about your business, such as content consumption habits, social networking use and pain points, and how potential customers see you as a company.

Reexamining your target audience’s profile will help you to better segment your market and improve your marketing strategy. You should update your personas by adding as much information as possible from your target audience’s experiences with your company.

Your marketing should be your target audience

Your personas provide a human representation of your customer segments. This makes it easier to make marketing campaigns that speak directly to your target audience.

Marketing can be used to address objections, build affinity with your brand by sharing values, anticipate their needs (such as seasonal events and industry-wide trends), and suggest products or services that may interest them based on their past choices.

Make sure you include the person relevant in your marketing strategy description. What are the questions it answers? What are the key drivers and pain points it addresses? At every stage of the process (creative, approval/sign-off), bring the persona.

Create a cycle of ongoing improvement

You are now able to test and retest your campaigns with the same research panels that you used to create your personas. You can create new surveys and interview scripts to test the effectiveness of your campaigns or individual collateral pieces. This will allow you to compare your assumptions about your personas with actual results.

This approach allows you to optimize your marketing strategy and perform ad testing on individual assets. You can also keep your personas current with minimal effort, so they can grow and change with your business.

Also read: What Is Geofencing Marketing? Definition, Techniques and Tips

Customer targeting strategies

Here are some examples of customer targeting to help you get started.

Your digital marketing can automatically re-engage users.

Buyers who have not purchased in a while are more inclined to purchase again. However, you must inform them about what is available. For customers who have not purchased in the past six months, create a segment of customers. Set up digital marketing campaigns using their last purchase date that reaches out to your customer after this period, so they can see the most relevant products for them based on their past purchases.

For an omnichannel approach, link offline and online

By bringing your customers to your online experience through your real-world outlets, you can target them in more ways to Give them the incentive to communicate with you via email or social media while they are in-store at the point of sale and then send them personalized promotional products or services to get started with your digital customer relationship. By changing your marketing mix from traditional outreach to digital marketing, you can capture more customers’ money.

Establish a loyalty program

Brand loyalty programs can increase brand engagement and encourage repeat purchases from a segment of your target customer base. You can offer high-value customers who make infrequent purchases of your brand the chance to join your loyalty program and reward them with special offers. This marketing strategy helps you identify your ideal customer and the best way to reach them with marketing messages.

Create comprehensive customer profiles

Instead of upselling by selling what you want, it is better to use customer targeting data to provide the most relevant products, services, and customer journeys at the right moment.

Take, for example:

  • Is it possible that the customer only bought a particular model of a device? To encourage them to buy another model or brand, send them accessories and warranty options.
  • Has the customer purchased a device with a newer version? To encourage them to spend more, inform them about the upgrade.
  • Was the customer looking for gifts for specific holidays? To grab their attention, suggest similar items at the same time.
  • Are there customers who prefer to chat with agents? Streamline the process for your customers to make it easier.

Summary Up

You can pinpoint your customer targeting for increased loyalty, spending, and lower customer churn by listening to every customer. The ultimate listening engine can help you use predictive intelligence, market segmentation, and analytics to keep in touch with all customers, increasing engagement and improving customer experience.

You May Also Like

About the Author: The Next Trends

Leave a Reply

Your email address will not be published.