Today’s digital world is flooded with content, particularly rich media assets like images and videos. These assets are not just for marketing departments anymore. They are being used by all levels of the company, internally and externally.
- Are media assets stored in isolated locations all around the world?
- Do you plan to use these media assets multiple times?
- Do you have a mixture of file types, images, and 3D renderings?
- Do you want to add value to those assets?
- Are different departments able to create and manage media assets?
- You need a Digital Asset Management system if the answer is yes to all of these questions. A great
Digital Asset Management solution can help a company save money, make it easier to locate digital assets, and reduce duplicate work. It also unlocks the potential and reaches for existing assets.
Definition of Digital Asset Management
Digital asset management (DAM), as it is commonly known, is a business process that organizes, stores, and retrieves rich media. It also manages digital rights and permissions. Photos, music, videos, and animations are all rich media assets.
This blog post will discuss the key benefits and features of Digital Asset Management, as well as what kind of services it offers. DAM You should think about it and how it can benefit your organization.
Benefits of Digital Asset Management
Modern organizations and product companies can reap many benefits from simplified Digital Asset Management. These are the top benefits of Digital Asset Management solutions.
- Creative assets are more visible
- Collaboration simplified
- Accelerated time to market
- Enhanced security
- Consistency in branding
Digital Asset Management Features
Digital Asset Management is a solution that allows you to organize, store, and share your growing collection of digital media assets from one central hub. This will allow you to maximize the DAM benefits from these assets.
Any DAM solution must include the following basic functions:
- Version Control
- Access Control
Why Is It Important for Digital Asset Management
Although searching for files may not be the most productive use of employees’ time, creative teams can spend hours looking for marketing materials in siloed systems, often losing previously created assets. Marketing teams are now looking for solutions to the problem of managing creative content in more companies.
A Digital Asset Management solution is essential for modern companies because of the following:
- Increasing operational efficiency
- Reduce employee time spent searching for creative assets
- Reduce the loss of assets
- File security and access control
- Marketing effectiveness can be improved
- Displaying usage rights
- Product development speeding up
- Reusing digital content
The digital asset management solution has been a key tool in eliminating search fatigue. It allows a company to store multiple creative assets in one place so that employees can find them more quickly.
DAM Software vs DAM System: What is the Difference?
Digital Asset Management Software
Software is defined as a set of instructions that instruct a computer to perform specific tasks. This is the generic term used for computer programs. Software solutions are often viewed as a solution that allows an application to fulfill a specific functional need. Software solutions are used to create documents and calculate or build presentations. DAM software is also designed to perform the same functions as the above mentioned. It stores media assets. A DAM solution, when used as a standalone software application, is typically designed to be used in a specific functional space like managing marketing assets or images for websites as part of a web content management system (CMS).
Software applications can also be considered out-of-the-box (OOTB), solutions. These DAM solutions provide almost immediate functionality and usability for newly purchased products. These solutions are intended for most common uses and often only include the functionality that the software developers and designers believe you will need. This means you may have to modify existing processes to accommodate the limitations of the application.
Digital Asset Management System
A system, as defined by the dictionary, is a collection of items that work together in a mechanism or interconnected network. DAM means that the solution not only provides the expected functionality but also integrates into a larger system that interacts with other applications. This allows media assets to automatically be called when needed or information pulled from other applications to enhance the media assets.
DAM systems can be used as platforms, which are foundations for creating solutions and systems. Platforms enable multiple products, applications, or integrated approaches to be created within the same technical framework. This allows for faster, more extensive integration of applications and processes across organizations. Platform approaches are not just technical solutions anymore. They can also be viewed as business frameworks.
A DAM platform such as the HylandNuxeo Platform is ideal for enterprises with:
- Complex asset storage
- Multifaceted DAM workflows that cross-functionally border
- It is essential to link assets and data from various business systems throughout an operation’s life cycle.
Also read: Top 10 EPM Software Vendors in 2022
Open-source Digital Asset Management
Open-source Digital Asset Management (DAM), systems are a popular option because they offer a public source with which anyone can interact to create new features and customize DAM experiences.
What Makes Brand Management Different From Digital Asset Management?
Brand Management is a band-aid. Sometimes organizations don’t know what they are looking for. is a simple brand asset management tool that can be used by different teams. It’s a single source of truth that all users can use. We often find that when we look at how the business is run and the pressures under which it operates, the problem they think they can solve is a symptom. This is why we help them to see that this solution will not fix the entire problem.
Enterprises can avoid the band-aid approach by using a modern, connected platform to manage brand assets. This platform allows everyone to work faster, with less manual effort, and results that are better for the business.