What is Financial Analytics and Why is It Needed

Financial Analytics

What is Financial Analytics?

Financial analytics provides different perspectives on the financial data of a business. This allows you to gain in-depth information and take proactive steps to improve your business’ performance. Financial analytics is a subset of BI and EPM that has an impact on all aspects of your business. It is crucial in calculating your company’s profit. It allows you to answer all business questions and forecast your future.

important of financial analytics

  • Businesses today require accurate information to make informed decisions
  • Financial planning and forecasting are essential for every company.
  • Financial analytics is essential because of the diverse needs of traditional financial departments and technological advancements.
  • Financial analytics can help you plan for the future of your business. This can improve your decision-making processes for your business.
  • Financial analytics software allows you to focus on managing and measuring tangible assets, such as cash or equipment, for your business.
  • It gives an in-depth view of the financial condition of the organization and helps improve cash flow, profitability, as well as business value.

You need to be aware of important financial analytics

Analytics is essential for any business to be competitive in today’s data-driven environment. financial data analytics allows you to understand the past and present performance of your company and make strategic decisions. These are the most important financial analytics every company should implement, regardless of its size.

1. Predictive analytics for sales

Every business needs to generate sales revenue. An accurate sales forecast has important strategic and technical implications. Predictive sales analytics is the ability to forecast sales accurately. You can use correlation analysis, or past trends to predict your sales. There are many ways to predict sales. Predictive analytics can help plan and manage the peaks and valleys of your business.

2. Analyse client profitability

Businesses need to distinguish between clients that make them money from clients that cost them money. The 80/20 rule states that customer profitability is typically within the 80/20 range. This means that 20 percent percent of clients account for 80 percent of profits and 20 percent account for 80 percent of customer-related costs. It is important to understand which.

Understanding the profitability of your clients will allow you to analyze each client group and gain valuable insight. The greatest obstacle to customer profitability analytics is when you fail to assess the contribution of the client to the company.

3. Analyse product profitability

Organizations must know where they make and lose money in order to be competitive in an industry. Analyzing product profitability can be used to determine the profitability of each product, rather than the whole business. You need to evaluate each product individually in order to do this. You can also use product profitability analytics to help you make better decisions and grow your business.

4. Analyse the cash flow

To run your business on a daily basis, you need cash. Cash flow is essential for the survival of your business. Knowing how cash flows affect the health of your business is vital. Cash flow analytics uses real-time indicators such as the Cash Conversion Cycle and the Working Capital Ratio. Regression analysis is a tool that can help you predict cash flow. Cash flow analytics is a tool that can help you manage cash flow and ensure you have enough money to support your day-to-day business operations.

5. Analytics that is value-driven

Organizations have an idea of where they want to go and what they hope to achieve. These goals can be listed on a strategy map, which identifies the company’s value drivers. These are the key drivers the organization must use to achieve its strategic goals. These levers are assessed using value driver analytics to make sure they deliver the desired outcome.

6. Analyse shareholder value

Your business’ stock market performance can be affected by the results of your profits and losses as well as their interpretations by investors, analysts, and media. Analyzing shareholder value calculates the company’s value by looking at its returns to shareholders. It measures the financial impact of a strategy and reports the value it is delivering to shareholders. Analyzing shareholder value is done concurrently with revenue and profit analytics. To measure shareholder value analytics, you can use tools such as Economic Value Added (EVA).


Every organization, large or small, should have financial analytics in place to measure and manage its progress. It can be a valuable finance analytics tool that helps the organization adapt to changes in its operations.

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