Marketers and business leaders from all industries desire to build relationships with their customers and increase their brand awareness. They face many obstacles along the way. Convincing users to invest in your product or service is the most difficult hurdle. A simple solution is to create engaging landing pages for your product.
Landing pages don’t all look the same. If you want to be successful, you must know how to communicate with customers.
The digital marketing landscape has been forever changed by technology. There are more options than ever to communicate product and company benefits. Marketers have the ability to increase sales and engagement on-site by using the tools at their disposal.
Let’s now dive in to see how tech can be used to create high-converting product landing pages.
Show relevant Lead Magnets
Your product landing page can be one of your best assets. Lead magnets are a great way to get leads. These are unique content and offers that generate leads, and offer value to readers.
These are some common examples of lead magnets:
- Get Discounts
- Case Studies
- Infographics
- Event Invitations
These offers are essential for increasing conversions, as 40-70% are not ready to purchase. Customers who leave without engaging with your brand in meaningful ways will most likely forget that they exist.
You have the option to keep in touch with users and nurture them by joining your email list.
To get people to click on a lead magnet, you must offer something that the reader will value. The intended audience will determine the scope of this concept. You can create innovative and powerful lead magnets by segmenting your visitors based on their unique interests, goals, pain points, and other factors.
There are many lead-generation plugs that allow users to create engaging and attractive offers for product landing pages.
Also read: Top 10 Landing Page Builder Tools
Mobile-friendly Product Landing Pages
Google has stated that they want business leaders to optimize their websites for mobile. This shouldn’t be surprising considering that 68% (smachballoon.com) of the world’s population has a mobile phone. This shouldn’t be surprising.
Mobile shoppers shop online using tablets and smartphones to interact with brands, read reviews, and shop. Mobile apps allow consumers to do all this and more. Your website and landing pages should be optimized for mobile. You could lose significant traffic and clicks.
There are many options to make sure your website is mobile-friendly. These are some tips to remember:
- A landing page builder with mobile templates is a good choice.
- For faster loading speeds, reduce the image size and host videos off-site.
- You must ensure that buttons and navigation work on handheld devices.
- You can test your landing page on multiple devices and operating systems.
- It’s possible to increase conversions by putting the smartphone user first in page design and functionality.
Optimize Voice Search
Let’s not forget voice search while we’re on the subject of mobile devices. Did you know that 30% of all searches (pushengage.com) were done without a screen in 2013? This means that people search for information and websites using smart speakers or voice assistants on their smartphones and laptops.
Websites that are not optimized for the customer’s needs will have little chance of being found in search results. You can make changes to your landing pages today to make them voice-search-friendly.
We recommend including FAQs on each product page. Even though it may seem small, this can have a significant impact on how people interact with your brand.
An FAQ section can answer vital questions that your target audience may have. These questions and answers will help users decide if your product/service is right for them.
FAQs are a key component of your search presence. They can be especially helpful when you use voice search. Voice search is where someone asks a question. Google might relay your answer to the user if you have a landing page that answers the question in a clear and precise manner.
For specific keywords, you can also appear in featured snippets on Google. It is worth noting that featured snippets account for over 40% of voice search results.
Schema markup can also be added to your website. Schema markup allows Google to understand your intent better behind the scenes. This SEO strategy is used by marketers to inform Google about product availability and prices.
Voice search optimization is essential if you want more people to visit your landing page.
Focus on User Benefits
When designing product landing pages, many business owners focus too much on the features and not enough on the benefits. These ideas are similar, but they differ in an important way.
Your products’ features are the things they can do. The benefits describe the ultimate benefit of features. A social media marketing plugin might advertise a feature called a “social wall”. Even those who are skilled in Social Media Marketing will be able to understand what they mean and why it is important.
Imagine if the company instead of promoting a feature on social walls said that it allows users to share all their social media feeds together in one place. This can increase brand awareness.
The second description provides more detail and explains how users will benefit.
When designing your product landing pages, keep your customers’ needs in mind. Instead of listing features in bullet points like an investor calls, think about your customers’ needs when designing your product landing pages. People will be more inclined to engage with you if your descriptions are focused on the benefits.
Also read: How to Build A Personal Brand on Social Media
Show Social Proof
A great way to increase your landing page conversion rates is social proof. Social proof, a psychological phenomenon that encourages people to act on the experiences of others, is something you might not be familiar with. People and businesses who are respected by others tend to be more trustworthy.
User reviews are the most popular type of proof. Think back to the last time you purchased something from Amazon. You have a good chance that you scrolled down to the bottom to see what other people think about the product.
You might have passed on a product that only had 1-star reviews and decided to look for one with more positive reviews. You might also have placed an order if you saw a lot of 5-star reviews.
User reviews and other social proof have been shown to be a significant influence on conversion rates. Surveys show that 83% of respondents trust customer reviews more than traditional advertising.
There are two main ways to add reviews to your landing page. You can place an open-ended review request form on your landing page. This is similar to Amazon. Your products can be reviewed by customers, and your brand can be seen by future visitors.
Another way to get reviews is to collect positive feedback through surveys and social media. Include a section on your product page that says, “See what other people think about (product)!” This can help convert a potential customer who is still on the fence to a paying customer.
Live sales notifications and trust seals can be used to grab visitors’ attention and convince them of the value of your product.
Split Test Product Landing Pages
Your product landing pages should evolve just like the rest. Split testing is a great way for you to test new ideas and increase clicks.
Split testing, also known as A/B test, involves changing a page or email for half of your audience. You can make subtle changes, such as changing the call-to-action text, or you can do something more obvious, like a color swap.
Split testing allows you to determine which version leads to more clicks or sales.
Let’s suppose a marketing team decides that they will test their call to action by changing “subscribe immediately” to “subscribe to save.” Once enough time has passed, we recommend two to one month for each test. Then they look at the results.
I subscribe and save received significantly more clicks than the previous option, the team might use this call-to-action to improve pages.
Although it is possible to test multiple aspects of your pages at once, it is best to only track one page. Multiple tests can make it difficult to identify which test resulted in better or worse results.
Last Thoughts
Online businesses require product landing pages in order to generate more leads, sales, and interest in their brand. Each industry is unique, so it is a good idea not to rush to implement new strategies until you find the best ones.
These tips will guide you in the right direction for your product landing page. There are many resources and tools available to help you improve your performance and connect with more clients. All you have to do now is to get started.
