If you are a small business owner looking for the perfect title for your job, It’s common to feel overwhelmed by all the options available to you, or to believe that your only choices for business owner titles are “CEO” or “owner”.Small business owners need to be consistent in their business titles, but they also need to feel unique.
Your small business owner is not the only thing you do. You also have many other responsibilities. Your business title should reflect this multifaceted role. Here are some steps that you can follow to determine the right title for your small business. You can then take a look through our list of common and creative titles to find out if it is. If not, you can make your own boss!
Small Business Owner Titles to Consider
Let’s look at some possible job titles now that you are aware of the steps you need to take when choosing your small business owner titles. There are so many options when it comes to job titles that small business owners can choose from, that it would be difficult to list them all. We were able to identify the most popular business owner titles after speaking with small business owners from a range of industries.
Take a look at these titles to see if they suit you. Next, practice introducing yourself at a networking event using those titles. It will be easy to see which titles feel right for you and which are not.
Chief executive officer (or CEO) is a common title in business and will make it clear that you are in charge of your company.CEO could be the title you need to communicate that your company has many employees or is established.
However, if your company is a solopreneur then the title CEO may give off an air of insincerity that doesn’t accurately reflect your business or your role within it.
Also read: Top 11 Business Name Generator Tools
Many people think of “president” as interchangeable with “CEO”.This title conveys authority and is worth considering if you want to give your company the same gravitas as a larger firm. Consider your legal entity when deciding between CEO and president. Also, consider how you plan to structure additional employees as your company grows.
The title of the owner can be used to identify who owns financial ownership in small businesses that have not filed corporate documents or partnerships. The owner has less influence than the CEO or president, but it might work well if your business is a small one, such as an LLC or sole proprietorship with a few employees.
There are two options if you don’t feel like your role as an owner in your small business is right. The older term Proprietor was used to describe the owner or manager of a small business. It is especially common in small retail shops that are not on the main street.
In recent years, the title founder has gained popularity within businesses–particularly in the tech industry–that start small and are very hands-on but have fast growth trajectories. To your employees, calling yourself a founder signifies that you plan to use a bootstrapping approach for your growth and to be heavily involved in your day-to-day activities. This can help improve camaraderie between you and your staff.
Remember that founder are the ones who created or started the business. This means it is not appropriate if you buy shares or purchase a business.
You might be interested in the title of principal if you are looking for something more formal than an owner, but don’t feel ready to take on the role of CEO. Principal, despite the fact that it conjures up memories of middle school detention, is a common title for small business owners, especially for those who own small agencies or consulting companies.
7. X Director/Director of X
Would you rather have a title for a business position that allows you to exercise authority but is descriptive of your daily business role? You might consider a title that contains the word “director,” such:
- Managing director
- Technical director
- Creative director
- Director of operations
8. Managing Partner or Managing Member
You want to show that you are the one who makes all the major decisions for your company. You can also use the terms “managing member“, or “managing partnership” to take a back seat to your business operations. These terms not only indicate that you are an owner, but also give information to others about your real responsibilities. These terms may sound to legalese for some owners.
You might consider the title administrator if you are responsible for the management of the small business’ day-to-day operations. This title describes your work but also demonstrates that you have the authority to manage the business.
You can start your own company if you aren’t a CEO candidate but still want to be a business owner with a high-ranking title. You have the option to choose to be the head of any department within your company. These are just a few of the many creative examples that we have seen:
- Chief accountant
- Chief plumber
- Chief executive philosopher
- Chief disrupter
11. Non-Prestigious, Descriptive Titles
You can be creative if none of the traditional business positions suit your personality or your role within your company. You don’t have to choose an established title. Instead, you can create one. If you feel uncomfortable, you can choose a title that minimizes the importance of your business ownership role but is still descriptive of what you do.
This is especially useful if you want to create a team-oriented culture in your business. A business title that does away with the notion of hierarchy will allow everyone to focus on the task at hand without fear or intimidation.
12. Silly or creative titles
You can have a lot of freedom as a small business owner if you work in an artistic field. Sometimes, you might even create something a bit silly. The sky is the limit as long as it matches your business’ personality and what you do.
How to Choose Your Business Owner Title
It is an individual decision to choose your small business owner title. While some business owners prefer a traditional title to clearly identify their status as owners, others prefer a descriptive title or creative HR title. Although you may be the owner or sole proprietor of a small company, the title “owner” might not accurately reflect the job you play within it.
These are the main concerns to consider when you choose your small business owner title. These tips will help you choose the right job title.
1. Keep it simple
It’s easy to get too focused on your job title, as with many creative pursuits. It’s easy to spend too much time thinking about all the possible outcomes and waiting for the right option to come along. With the constant belief that there is always something better around the corner, the brainstorming phase can drag out.
Do not get bogged down in brainstorming. While your title is important, it’s not a fixed one. You might print business cards and include your job title on your website. However, you can always change your mind if something better suits your role.
While we don’t recommend that you rush to choose a business title, it’s important that you do your research before you make a decision. You can choose a title that you like and then move on with your business.
2. Both Externally and Internally, Examine
When choosing the right job title for a small business owner, one important consideration is how you will be perceived. Both to your employees and those outside of your company, such as customers or clients. Let’s begin with how your title will be understood internally. Every title has a definition in the dictionary and then a connotation. Some titles have many implicit assumptions.
As an example, if you give yourself the title “owner”, your employees may assume that you are not in any internal management position within the company. Owners are often seen as someone who finances the company but don’t do the dirty work.
Customers and others who don’t know your industry or business should be able to understand your title. Friends, family, or acquaintances may be confused by the business owner’s title. These are the people you can rely on for client referrals and networking. You should be able to introduce yourself to them in a meaningful way.
Customers should be able to understand your title. Anyone who does not have an intimate knowledge of your industry or business. business owners’ titles that are too technical or creative in nature can be left Friends, family, and acquaintances are often confused by your situation. These are the people you can rely on for client referrals and networking. So you need to be able to present yourself in a way that is meaningful to the person with whom you are speaking.
3. Take into account Subtleties in Meaning
We have all been arguing about the notion that every job title has a meaning and, for want of a better term, a personality. We all know that a CEO and an owner are different things. Although the titles “CEO”, and “owner” may be interchangeable, they are different in their meanings. They also denote different levels of involvement within an organization.
If someone describes herself as the CEO of a company she is referring to, we conjure up images of expensive suits and powerful businessmen. You might be a small business owner or a marketing agency manager and call yourself a CEO.
Although our perceptions of job titles are different, it is important to get feedback from others to see how they view certain titles across the business. The title of CEO may be the right title if you want to appear more confident or powerful than you actually are. You might choose a friendlier title if you prefer to be seen as a more team player or benevolent leader.
Your title should feel right to your personality, so let your preferences and personality play a part in choosing the title. You will feel uncomfortable with the title of your business owner and may avoid using it in public. You should ensure that your chosen title fits you and you feel comfortable using it in different settings.
4. Make sure your title aligns with your company culture
While your opinion about your title is important, it shouldn’t be based on personal preference. You also need to consider how your job title fits into your company culture. You are likely to be the leader of your small business. It will be instinctive for you to know if the title that interests you fits in with this environment.
If you are the owner of a younger company in a creative field, it might be a good idea to choose a descriptive or creative business title. A CEO might not suit you if your company is a leader in social media and technology. A CEO who has a high-level consulting business might be the best choice if your company is new.
5. Ask for opinions
After you have selected a few titles that fit your personality and your business’s personality it is time to get feedback. Ask trusted advisors and employees to give their opinions on the final contenders.
However, it is important to be selective in who and how many people you ask. Too much feedback can prove just as harmful as too little. It’s important to get a variety of perspectives from people both within and outside your industry. They will consider your personality, your business management style, as well as the culture and values of your company when weighing in. Contrarians will undermine your thinking and force you back to the brainstorming stage.
Select the job title that suits you and your business
It’s easy to believe that partner, CEO, principal, and owner are interchangeable. However, your job title can tell a lot about you as well as your business.
Many business titles have specific definitions in the dictionary, as well as an emotional or reputational connotation. Telling someone that you are the CEO of a small business gives them a different view of it than just calling yourself the owner.
You should choose a small business owner title that suits your personality and your company’s culture. Customers and clients will also need to know how you relate to the business.