Marketing an office cleaning service used to be as simple as distributing flyers in office parks and handing out business cards. If you want office cleaning contracts then you must have a planning systematic approach. This strategy combines online marketing and traditional strategies like networking, referrals, and public relations. Although this can seem daunting, it will allow you to seize opportunities to grow your company by attracting and keeping more clients.
Office Cleaning Marketing Strategy
To sell janitorial services efficiently, you must first identify your target market. For example, If you are looking to focus on small businesses, It makes no sense to focus marketing efforts on large office buildings. Analyze your customer base to determine which accounts are most profitable and those who refer others or show satisfaction with your performance.
Talk to other office cleaning service providers and businesses to find out what your target market is if you’re just starting out. This will help you to understand what your customers are looking for. This will help you to plan your marketing strategy. This information will guide your marketing strategy.
You can differentiate your office cleaning company from the rest by using different methods. Prospective clients should see your company as an exceptional office cleaning service. You could, for example, adopt an environmentally-conscious or green approach. This includes cleaning products that have been certified safe and sustainable.
Also read: 8 Best Referral Marketing Software
Online and digital marketing
According to the Janitorial Store, 57 percent of customers make their decisions based on what they find online before speaking with you. It is essential to have a strong, comprehensive online presence in order to market your cleaning business. It is important to provide useful, current, and trustworthy information to potential and current customers. You can reach potential customers via social media platforms like Facebook by sharing news, videos, and articles about your services.
Create a website with a blog that allows you to update customers. A Frequently Asked Questions page provides quick answers to common questions. If you don’t have internet knowledge, You may be a little intimidated by the idea of learning search engine optimization techniques. This shouldn’t stop you. These skills are necessary to get office cleaning contracts in today’s age. The reward is a growing company.
Traditional ways to get office cleaning contracts
Time-tested marketing techniques still have a lot to offer. Encourage customers to recommend other businesses to you. Ask your customers for testimonials to post on social media or on your website. Networking is another useful option.
There are many ways to network. Participate in local social, business, and charitable events. Donate and sponsor charitable organizations. Your goal is to be known by your colleagues in business so they can think of you when they are considering hiring a cleaning service for their office.
Closing of the Deal
Getting a cleaning contract for your office requires you to generate leads via advertising, online marketing, and referrals. It is necessary to close the deal with potential customers. The walk-through is crucial. Every office space is unique, so it’s difficult to know the exact cost or what the tasks will be until you inspect the premises and talk with the client.
Take a look at the layout of the rooms, including features like floor coverings and windows. Ask your prospective client what they need. Ask the prospective client how often their office should be cleaned, what their budget is, and when they will be doing the work.
This information will allow you to calculate labor costs and create office cleaning prices tailored to your client’s needs. You’ll close more deals and ensure that you make a profit before the deadline.