A lot of traffic may be directed to your marketing landing pages But are you actually converting these visitors into leads? Low page conversion rates can be frustrating for marketers, especially when it is difficult to pinpoint the cause.
There are likely many reasons landing pages should be designed. Low conversion rates could be a problem. Marketers need to consider multiple options in order for them to make landing pages that are successful.
What is a good conversion rate for landing pages?
You’re likely to get 10 different answers if you ask 10 digital marketers this question. The truth is that it all depends on your goals, call to action and product.
If you are just looking for an average range, 2-5 percent is a good starting point. This is also the same as what ZoomInfo sees for its landing pages. WordStream supports this claim, citing a 2.35% industry average in a detailed article on the topic.
However, landing page conversion rates exceeding 10% are not uncommon. How do you get there? What is it that sets high-converting pages apart from the rest? We are glad you asked.
8 Ways to Increase My Landing Page Conversion Rate?
1. Improve your page load speed.
Website loading speeds make a huge difference. Even a one-second delay in page loading time can lead to a 7% decrease in conversions.
Your landing page may be affected by several factors. The most frequent culprit is oversized images. Analyzing 18,639 landing pages, we found that pages without large images had an average conversion rate of 11.4%, as compared to pages with large images which was 9.8%.
Also read: Top 10 Landing Page Builder Tools
2. Focus on one Call to Action.
Every landing page should have one call to action. This tells visitors what they should do next. Competing CTAs can cause confusion, which leads to fewer leads.
Research has shown that landing pages with just one link result in a 13.5% conversion rate, while pages with between two and four links lead to an average conversion rate of 11.9%. Conversion rates dropped to 10.5% for pages with five links or more.
3. Give pages authentic proof of value.
When making large purchases, we tend to look at our peers. Social proof is the notion that people gravitate to things that are popular with other people. Examples of social proof are customer testimonials, case studies, and social sharing buttons.
Social proof is often the most important factor in a visitor’s decision to purchase or sign up on a landing page. Social proof in the copy converts at an average of 12.5% compared to 11.4% for pages without it.
4. Make your landing page visually interesting.
The majority of visitors spend just a few seconds deciding whether or not they will stay on a page For this reason, It’s essential to add multimedia elements to your landing pages. Studies show that landing pages with videos can increase conversions by 86%.
You should spice up landing pages to increase their visual appeal, but not too much. A simple, clean design is better than a page that has too many bells or whistles.
6. Reduce text on your landing page.
Web users tend to scan pages rather than read them. Landing pages with high word counts tend to get fewer conversions.
- A landing page with less copy leads to a 14% conversion rate, compared with 11% for pages with too much text.
- Pages with less than 100 words are 50% more likely to convert than pages with 500+ words.
We recommend that you reduce the word count and include only essential information in your copy. You should also consider text formatting. To break up large text blocks, use bullets, headers, and spacing.
Also read: 9 Best CRO Tools to Boost Conversions and UX
7. Make sure you are speaking to your target audience.
Buyers today demand personalized messaging that is tailored to their preferences and needs. It doesn’t matter how beautiful a landing page is, it won’t convert at a high level if it doesn’t resonate with the people landing on it.
You should consider what each landing page is being used for. If you have a separate landing page for each buyer persona, channel, campaign, or channel, ensure that the content is tailored to each audience. It is important to have a separate landing page for each audience if you sell a CRM platform to marketers and sales reps. This allows you to speak to the unique features and pain points that each visitor faces.
8. Test. Test. Test.
Every little thing on landing pages can have an impact on conversion rates, as we’ve already mentioned. It is important to test landing pages frequently to determine what is working well and what is not. These statistics show the benefits of frequent testing.
- Last year, companies that performed 50% more conversion tests and used 47% more methods to increase conversion rates saw higher conversion rates.
- Companies that employ nine or more optimization methods are more likely to experience increased conversion rates and satisfaction.
- 82% of companies that use a structured approach for optimizing conversion rates have seen an improvement in their conversion rates.
Final thoughts about Improving Landing Page Conversions Rates
Your landing pages can be affected by many errors. The above list is not exhaustive. We hope that these common issues helped you to identify some improvements that you can make for your landing pages. Poor conversion rates can be frustrating but you can make small adjustments and get results fast.
