In 2021, most business owners will agree that a website plays a key role in building a business. E-commerce will continue to grow as 25% of internet users shop online at least once per week.
Your company website must be able to compete in the eCommerce market. It should be simple to use, mobile-friendly, and include SEO integration. It should also have a low bounce rate, be well-designed UX, and work on all mobile devices. Here are 15 unique ways to increase page views, build brand trust and grow online sales.
How to Increase Website Engagement
These are the top ways to keep your visitors engaged on your website.
1. Attractive Images
According to the Social Science Research Center, 65% of people can learn visuals. This means they are first attracted to the visual aspects of a website.
Today’s websites like Instagram and Pinterest have made it easy for visitors to engage with their websites through the use of visual elements such as photos. People’s images are the most appealing. Also, pictures of products and places that give an idea of your business‘ offerings are very attractive.
Your website content will be more convincing if it has more visual elements. Engage your visitors by including visual examples whenever possible.
2. Readable Fonts
Your site’s words are important, but only if they can be read. This is especially important for mobile platforms, for which many people are using smaller screens. If in doubt, ask a few people to check if your font is legible. If not, enlarge it.
3. Dynamic Content
Websites can now have many moving parts thanks to technology and web development. However, If you feel overwhelmed by too much information, you’ll click away. Finding the right balance between innovation and utility is key. Simplicity is the key, as with all things.
4. Color Schemes
The color of your clothing can have a huge impact on your mood and tone. It is important to ensure that your brand voice and colors match. This guide to the psychology and colors of colors can help you understand which colors work best for your brand.
5. Mobile Enabled
Over 50% of all website traffic will be generated via mobile devices by 2020. This stat means that any business that must be competitive in the modern marketer should have a website that is mobile-enabled. You can check your website’s mobile-friendliness using tools such as the Google Mobile-Friendly Test.
6. Accelerated Mobile Page
Access speed is extremely important when accessing the website. Users will not spend more than three seconds waiting for a page to load. Google encourages the use of AMP (Accelerated Mobile Pages) to speed up web pages.
AMP pages are web pages that have been deconstructed to only provide the information the visitor needs. The potential to increase your SERP rankings by including the AMP code on your website is also possible.
7. Resizing Images
Your images should be smaller than your desktop view because the mobile site view is so much smaller. To ensure a smooth loading page, you can reduce the image dimensions to the correct specifications.
To speed up your website’s loading times, it is a good rule to keep all images under 7MB. A compression tool that compresses images can be used to preserve the quality and speed up the loading time of your website.
8. Use Accurate Keywords
Keywords are the exact word groups that people enter into Google to locate your type of business.
The more you incorporate terms that are relevant to your business on more sites the easier it is for people to locate it, and the better.
An essential part of any website engagement strategy. It is important to do accurate keyword research in order to make sure you include the right terms on your website.
9. Updated, Relevant Content
Most people have heard the phrase “content is king” in digital marketing. It is essential to provide quality content that your website visitors can read, watch and consume. But it must also be relevant.
Understanding your customers’ needs will help you write and share useful content on your website. This will help you attract people who are interested in buying from your site over time.
However, search engines will be more inclined to index your website if you have regularly updated relevant content. Sites that are regularly updated have a higher crawl budget and are more likely to be indexed. Your website’s ability to provide the content people want is key to its engagement.
10. Title Tags
In SEO terms, The Title Tag is the title of the post-Google shares and reads in the search results. You will get more visitors if your Title Tag is optimized and clearly explains the page’s content.
11. Meta Description
Meta Description is another component of SEO that is important. It helps search engines understand the content of the page. It is also helpful for visitors because a portion of the meta description will be displayed in search results.
12. Alt Text for Images
Images are an important aspect of search engine optimization that is often overlooked. Google can’t understand the meaning of an image so it adds ‘alt text to it’. This helps it rank higher in a search. Alt-text can also be used by people with vision impairments who use screen readers. It is an important function for search engines. Optimizing all images and infographics will help you attract the right audience.
13. Social Media Presence
It’s not worth arguing with the trends. If you don’t have an Instagram or Facebook account for your business you are already behind. Many business owners believe that social media is a waste. If used properly, social media can be a powerful source of traffic. Engaging visitors is even more if they follow you on social media platforms.
14. Guest Blogging
You can increase traffic by thinking about other places you could post valuable information and sharing them outside of your website. You can also write for websites with related content that is relevant to your target audience.
Guest blogging is a powerful way to increase traffic to your website if you are an industry expert. You can share your ideas on sites that are getting a lot of attention and link back to your site. You can direct traffic search engines back to your website. The more backlinks you have, and the more authority your website gains, the better.
15. Blog Commenting
Another technique is that you can also share your ideas and thoughts as comments on posts by other people to create backlinks. If done correctly, this can lead to increased traffic and authority on sites such as Quora.
These 15 marketing and web-development ideas will increase website traffic, decrease bounce rate, and encourage more website engagement.