Did you know that 25% is a company’s overall market value? This is directly related to its reputation. Your company’s reputation is crucial, regardless of its industry or size. It plays an important role in your long-term success. It’s vital to maintain and repair online reputation for business because anyone has the ability to publish any online.
What should you do if your company suddenly experiences a spike in negative reviews or faces a crisis on social media?
This post will discuss seven strategies that your company can use for repairing your online reputation.
What is reputation management?
Before we look at strategies to restore your online reputation, let’s first understand the term reputation management.
Reputation management refers to the improvement of your company’s standing when you appear online in search engine results or online reviews.
You can have reviews about your company on search engines, social media platforms, and blogs. It’s important that you maintain your reputation.
Why reputation is important
A staggering 92% of customers read online reviews before they make a purchase. This means that for every eight customers you gain, your company could have 92 customers if it has a bad reputation online.
Online reputation management is a way to repair online reputation more positive so you can reach more people and close more deals for your company.
7 ways to repair your company’s online reputation
Now that you understand why your company’s reputation matters. These seven strategies will help repair online reputation for business.
1. Search engine optimization (SEO)
Search engine optimization (SEO) helps you rank higher in search results when you use keywords and phrases that are relevant to your business.
To rank for these keywords, however, You need to provide useful content that targets these keywords for your users. This content is even more important if you have recently received a negative review.
You can push down negative information about your company’s business in search results more if you create more useful and informative content.
This is crucial because 75% of searchers don’t go beyond the first page of search results. If your negative review makes it to page 2, you can breathe a sigh of relief.
Search engines love quality, fresh content. A blog is a great place for you to start if you don’t have one.
You can share valuable information about your company for others to see.
SEO can be used to increase positive content about your company in search engines such as Google while hiding negative information further down search engine results.
This may sound daunting, but don’t be discouraged. Many SEO providers provide custom SEO packages as well as corporate reputation management programs to assist you in getting started.
Also read: Top 10 Web Analytics Tools
2. Ask Google to delete a page or website
Negative information can quickly become difficult to remove once it is posted online.
You can contact Google to request that the page or website be removed from their listings if it contains inappropriate or defamatory content or images.
Google’s removal policy provides more details about the types of content they will take down and remove.
You should remember that Google may remove content from its listings. However, you might still need to contact the webmaster of the site to have the content removed from their site. Information that doesn’t appear in Google search results does not necessarily mean it isn’t available on the Internet.
3. Make your Facebook business page
Facebook is the world’s largest social network with more than 2,000,000 users. It’s safe to assume that potential customers will visit your Facebook page before making a purchase.
If your business doesn’t have a Facebook page, you should. You’ll need to create a page first. Once you have created your page and filled out the information about your company, you can begin posting updates and responding to comments.
Potential customers will notice that you are responsive to their concerns and questions on Facebook.
Encourage customers and clients to leave reviews about your business.
This is crucial because Facebook reviews can be found in Google searches. If you receive a negative Facebook review, don’t panic. Make sure to take the time to reply to the complaint and to try to resolve the problem.
A positive social media presence, such as Facebook, can position your company in a positive light and encourage others to do business with it.
4. Claim your Google My business listing
Also, you’ll want to claim your listing in Google Business Profile.
Once you have claimed your listing, it is possible to manage and respond to your reviews. Negative reviews are not a good sign. It’s best to keep your positive comments. This will let people know that you care about your customers and are dedicated to helping them find the best solution.
Customers can leave reviews about your business by encouraging them to do so.
When people search for your business online, these reviews are displayed in search results. It is important to respond to reviews regularly.
5. Claim your Yelp listing
Yelp reviews are one of the first websites to focus on online reviews. They can influence people’s decisions to visit your business or make a purchase. Yelp reviews are also included in online search results, much like Facebook reviews and Google reviews.
You will need to claim your Yelp profile if you haven’t yet started using it. There’s a chance that people have already written reviews about your business.
To claim your listing, follow these steps.
Once you have claimed your Yelp listing, it is possible to start responding to both negative and positive reviews.
This will show visitors that you are committed to providing exceptional customer service and help them feel more confident when making a decision to work with your company.
6. Google Alerts can be set up for your company, products, and services
Google Alerts allows you to monitor the web for content that is related to your business.
You can set up a new alert You’ll be notified by email when new results for your company appear in Google Search results. You can also receive updates on the latest online mentions about your company’s name.
This will allow you to track the most recent news and mentions about your business, products, or services.
Google Alerts allows you to stay informed and can help you play an active part in managing your reputation. You’ll be the first person to learn if you receive negative attention and have ample time to respond.
7. Encourage positive reviews
Encourage to help you take back your reputation and Positive reviews about your business.
You must first ask for feedback to earn positive reviews. Ask customers to rate their shopping experience after they have made a purchase.
You can also add calls to action or a site that Encourages customers to rate your products and services. Encourage your social media followers to review your business.
There’s a good chance that they already follow you on social media.
It’s also important to make it easy to allow people to leave reviews. You can include star ratings on product pages to encourage customers to leave reviews after they have made a purchase.
You should not bribe customers to leave positive reviews. You can encourage customers to leave great reviews by asking them for feedback and making their reviews accessible.