How To Use Video Posts in Blog to Increase Audience Engagement

How To Use Video Posts in Blog to Increase Audience Engagement

Bloggers have been sharing information in multiple formats since the beginning of blogging. Video is now a powerful tool for engaging audiences. While written text is still a popular format, it is slowly losing its appeal.

Video content is an important tool in blog marketing. This allows you to promote your expertise and products. It can be used to increase traffic to your site, boost engagement, and improve SEO.

This article will discuss why video posts are important. We’ll also discuss the various types of video content that you can use, give some tips on creating interesting videos, and provide a list of essential tools that you may find useful.

Six Reasons to Use Video in Your Blog Posts

1. Video content is easier to digest

Videos can be a great way to make your readers feel more engaged and provide more complex information. Video content is more popular than written text because it’s easier to digest. Video content is easier to understand, which makes it a better choice if you are a visual learner.

2. Engaging videos help in brand building

Visuals are much more memorable than words. You can use videos to show your brand in a different way. For example, you could tell stories, share testimonials or talk about products and services. Videos can help you build deeper relationships with your viewers which will result in a stronger relationship between your brand, and your audience.

3. Videos help to boost SEO rankings

Google and other search engines now index video content. so creating a video for your blog post will help improve your SEO. Your video will be found in search results when people search terms that are related to your topic. Videos also appear higher than written content in search results, which means you’ll get more organic views.

Also read: Top 7 Rank Tracker Tools for SEO

4. Video creates a connection with viewers

You can create interactive video content to make it easy for your viewers to interact with you. Videos can be used to answer questions, update your blog, or establish yourself as an authority within your niche.

5. Videos are easier to share

Social media makes it easier than ever for video content to be shared. YouTube and Facebook are great platforms to share your videos. You can also create Stories and Reels for Instagram. This will increase traffic to your blog, and your chances of making your content viral.

6. Videos are more attractive

Videos have the advantage of being visually more appealing than written content. To create engaging videos, you can combine images, music, or animations. This will make you stand out among your competitors and keep viewers interested.

Six Types of Video Content to Use on Your Blog

1. Demonstration/Tutorial Videos

These video types are helpful in explaining complex topics. They break them down step by step via video instructions so that readers can better understand the information.

2. Interviews

Interviews allow bloggers to connect with their target audience by inviting interesting personalities onto their shows (or vice versa). Bloggers can gain insights from experts in various fields through this format. It’s also a lot of fun to see two people converse back and forth.

3. Testimonials

People love success stories and testimonials provide the perfect opportunity to share them with your readers. Video testimonials can help build trust and credibility with your readers. Ask your followers or customers to give feedback and then post it on your blog.

4. Presentations/Lectures

A presentation or lecture-style video is a great way to share information about a topic. This will make you an expert in your field, and it will also attract more people to your blog.

Also read: Top Webinar Etiquette Tips for Presenters and Attendees

5. Use a strong message

Viewers can find it difficult to follow a video without going straight to the point. A strong takeaway should be a key part of your video that resonates with viewers. This will make your viewers more likely to remember your video and return for more. Make it clear to your viewers how they will benefit from your video.

6. Research your audience

Before creating any video, it is important to get to know your audience. Video analytics can be used to check metrics such as engagement rate, watch time, shares, and shares as well as more specific ones like demographics or topics of interest. You can tailor your content to them, and create videos that will be enjoyed by your viewers.

7. Hire an expert

It can be beneficial to invite someone who has more experience when you are creating a video. You can hire a professional designer or a trainer in your field. This will make your content more credible and help you connect with your viewers.

8. Be creative

You can come up with unique ideas to make your videos stand out and diversify them. Create your style use specific words and fonts, Create a unique and cool intro and outro for your video.

9. Use visuals

Visuals can break up monotonous content and help people focus better. You can use images, slideshows, Animations, or stock video clips can be used to enhance your videos.

10. Add music and sound effects

Sound effects and music can have a significant impact on the overall mood of the video. Use them carefully. You can experiment with different tones and genres until you find the perfect sound for your video. To find cool music for your next video, check out royalty-free music websites

11. Have fun

It doesn’t mean you have to be serious. Why not add some humor? Have fun with your videos. To engage your viewers, you can tell jokes, share stories or use funny clips. You can make them more fun to watch and show off your personality.

Also read: 9 Factors to Consider Before Creating Content

Five Tools to Create Video Content

1. Video editing Software

Creating video content is only one aspect of the process. To ensure your video is ready for sharing, you will need to finish polishing it. Most great video editors like Movavi Video Editor (movavi dotcom), or Pinnacle Studio (pinnaclesys dotcom en) allow You can trim, arrange, and apply filters and effects to make it all come together to create something truly amazing.

They also have a collection of royalty-free stock videos, sound effects, and music that you can use, as well as some advanced tools such as background removal, AI upscaling, and noise reduction.

2. Screen recording tools

Screen recording tools are essential for tutorials and explainer videos. These tools allow you to capture screenshots or the entire screen, as well as audio and webcam feeds. You can highlight mouse clicks and add text to a video. ApowerREC, Bandicam are two popular options.

3. Stock footage libraries

Stock footage libraries such as Unsplash and Pexels can be great sources of inspiration if you don’t have enough time or the resources to create your own video content. You can find thousands of high-quality clips and images in different genres and countries that you can use for your video.

4. Presentation software

With the help of PowerPoint or Prezi, you can quickly create a slideshow and a video presentation. You can add text, audio, video clips, images, and animations to make your video informative and engaging.

5. Analytical tools

Analytics and insights are crucial if you want data to determine the success of your videos. Google Analytics and Sprout Social can be used to track the views, likes, and shares of your videos and to analyze each video’s performance. You can then learn what is working and what isn’t so you can adjust your content accordingly.


Creating Video content takes dedication, time, and lots of creativity. It can be a rewarding experience if you follow these tips and tools. With the right combination of knowledge, skill, and equipment, You can have a video blog that engages your viewers and brings you the results you want.

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