A tool is essential to optimize your time, streamline workflow and grow your marketing agency. A social media dashboard is the answer.
What is a social media dashboard and how do you use it?
It allows marketers and agencies to combine performance data from all social networks in one place.
It displays all of your posts, monitors your social media platforms, and tracks key metrics in real-time. You can also create digestible reports for clients.
Why is a social media dashboard necessary?
Do you work for a marketing agency that helps businesses get the most out of social media?
You may be managing multiple social media accounts on behalf of multiple clients. Every social platform has its own content requirements, KPIs, and metrics, as well as goals that you must meet.
A social media dashboard is essential to automate and streamline your workflow, which will ultimately help you grow your business.
Glenn Carol, Click Marketing’s managing director, says that he loves using a social dashboard to manage all of his social media accounts. It allows you to easily schedule multiple posts and manage social media ads. It allows you to connect with multiple social networks and keep track of multiple accounts em>
You are likely to manage many social media accounts is a social media manager. Tracking results by manually posting to each platform multiple social marketing campaigns can take a lot of time.
This ultimately leads to productivity loss.
A dashboard can help you increase productivity and reduce repetitive tasks.
67% of Harmon. ie survey respondents believe that it would make work easier if all the important information from their apps could be viewed in one window.
Also read: Top 10 Marketing Analytics Tools
Helps stay on top of data
You must keep up with all your social media data in order to survive and thrive in social media marketing. Data can help you improve your social media performance as well as ensure that you are meeting your SMART social goals.
visualizing and tracking data will help you to optimize your social media campaigns and spend money on ads that work. It also allows you to engage with your audience in real-time. It helps you to restructure social media strategies to increase your ROI.
Ace social media collaboration
You will likely have interns and multiple employees working for you as a marketing agency. Different departments, such as copywriting and design, are involved. The client must approve most social media campaigns.
A collaborative social dashboard is useful when there are many stakeholders.
It facilitates communication between all stakeholders. It allows you to assign tasks to various team members, receive real-time feedback and ensure that all goals are met on time.
What features should a social media dashboard include?
You probably already have a tool to streamline your workflow, whether you work in an agency or freelance social media manager. However, does the tool offer all the necessary features to scale your business’s success?
There are many social media tools and dashboards online. and catering to a different audience. It can be difficult to choose the right one for you if there are many people who need it.
We’ve listed 4 key features that every social media dashboard should have to make this process easier.
Multiple accounts managed
It can be time-consuming to manage multiple accounts (both natively and separately) at once. Logging in to different accounts, monitoring activity and engaging with your audience, and creating content for different accounts can take up a lot of your time.
Select a dashboard that will allow you to monitor and view all of your social media activity in one place.
Analyzes audience and performance
How well you manage your social media analytics and optimize the marketing campaigns is key to your social media success.
We’re not talking about vanity metrics like shares, comments, and likes. Analyzing top posts and new followers, finding the best times to post, tracking link clicks, and page impressions, and monitoring goal conversion rates. All this in real-time!
It can be difficult (and time-consuming) to track key metrics and performance indicators when you are manually posting content.
A dashboard or reporting tool allows you to see all the information you need in one place. It’s easy to use a good social-media dashboard to extract all the data and create a clear report for clients.
If you work for an agency or in a large team, seamless collaboration can improve your workflow.
Do you want to share campaign insights with your marketing department? You can also appoint someone who will follow up on negative reviews. You can tag them in your dashboard to receive a notification.
How do you create a social media dashboard?
You are aware that you need an automated tool to streamline your workflow. It is important to invest in a social media dashboard for your success.
Step 1: Start with a goal
You may have different goals if you manage multiple social media accounts.
To increase brand awareness and improve community engagement in order to generate leads, you should set SMART goals for both your overall social media marketing strategy as well as each social platform individually.
These goals should be achievable and measurable.
Also read: Top 14 Branding Metrics For Your Brand
Step 2: Determine the key metrics and KPIs to track
After you have established your social goals it is time to create a list of KPIs and metrics that you want to track.
Tracking post reach, audience growth rate, and social share of voice are important if your goal is to increase brand awareness. Track conversions, click-through rates (CTR), and bounce rates if you want to increase conversions.
Step 3: Choose the right dashboard for automating everything
Social dashboards are not a one-size-fits-all solution. Some dashboards were created for larger companies and enterprises, with their specific needs in mind. Some are designed for agencies and smaller businesses.
You need to find a social platform that provides the integrations and solutions you require, automates repetitive tasks, and saves you time.
Whatagraph is a great solution for both agencies and small businesses. It can analyze top social media posts, and engagement metrics, create quick digestible reports for clients and break down important data.
It automates social media reporting. While you sip your morning coffee, you can access the most recent social data from all of your social networks.
Consider these important features when selecting a social media dashboard.
Step 4: Examine your social media reports
Social media dashboards provide a concise report that you can show your bosses and clients. However, many also give you a breakdown of all your analytics. These insights will help you to restructure your social strategy and allow you to compare campaigns.
Don’t be afraid of digging into your social media accounts and extracting important information.
Social media dashboards have revolutionized the way social media managers and agencies work.
Ron EvanDel Rosario, Thrive Agency’s social media manager, says that a social media dashboard analyzes all social media channels to determine what we should post or contribute to social conversations.
It also helps us streamline our social marketing efforts by helping to schedule, monitor, and promote our social posts, then promote them and report on them to help us prepare for our next posts.”