What is Marketing Optimization and Why it’s Important
Today’s marketing is so fast-paced, it can be hard to determine which campaigns are driving ROI and which ones are not. You should also develop…
How to Create a Lifecycle Marketing Strategy in 7 Steps
You can create lifecycle stages to help you organize information for each stage of a buyer’s journey, and guide them toward the next step. These…
How to Improve Your Small Business: 6 Best Tips
According to the U.S. Small Business Administration, there were 32 million small- and medium-sized companies in the United States in 2021. 1 yet 20% of…
How to Build a Solid eCommerce Marketing Strategy
You want to attract new customers and increase revenue. You need to develop a solid eCommerce marketing strategy. A targeted advertising strategy can help you…
Nonprofit Marketing: What Is It, Benefits, Planning and Strategies
Marketing can seem corporate, reminding us of billboards, commercials, and advertisements in the “for-profit” world. These nonprofit marketing tactics and marketing tools are used by…
7 Key Strategies to Measure Your Advertising Effectiveness
Marketers can assess their advertising effectiveness to determine if they are achieving campaign goals. Marketers can find out how effective their ads are by assessing…
What is Channel Management and Why is it Important?
Channel management is a way for a company to align itself with its customers’ needs. Channel management refers to the marketing and sales strategies that…