Nearly every industry is being revolutionized by artificial intelligence (AI), including marketing. Companies of all sizes are turning to AI marketing tools for their brand and business promotion. These tools should be part of your business plan, regardless of whether you are an individual or an organization. They have the potential to elevate your marketing strategy.
AI marketing tools are platforms or software that allow you to make automated decisions based on data. They have made it much easier to predict buyer behavior. Most of the time, no human intervention is required.
AI can process huge amounts of information from many sources such as email and social media. Data is the key to marketing. AI goes one step further and saves a lot of time and money. These tasks can be performed by an AI-powered team, so they are no longer required to be done by staff. This allows them to be used for other important areas of the business.
Another benefit of AI marketing tools for businesses is the ability to personalize sales and marketing strategies. Predictive analytics provides valuable insights into buyer habits and can help businesses do this. Companies like Netflix and Google are all about recommendations. This is what AI marketing tools do.
Top 10 AI Marketing Tools
There are many options available on the market. Let’s take a look at the top 10 AI marketing tools.
1. Seventh Sense
Seventh Sense is the top-ranked AI marketing tool. It uses behavior profiling to attract the attention of customers. This tool is specifically designed for email marketing, which can be difficult for both individuals and businesses. You must pick the right times and days for high open rates to have an effective email marketing strategy. However, it is impossible to choose the best time for every customer.
Seventh Sense analyses the best time and day to send emails and does this for every contact. The AI platform achieves this by creating a predictive model that each contact will use based on their activities.
- Service personal
- Find the best time to email each contact
- Individual predictive models are constructed
- Profiling behavior
Phrasee is one of the top AI marketing tools. It is focused on “brand language optimization.” Phrasee uses its AI-based Natural Language Generation system (NLG), which helps you to come up with better subject lines. With its data-driven insights, millions of natural-sounding copy variants can be generated. These copy variants are personalized for each customer and are built around your brand language.
Phrasee’s major advantage is its end-to-end system. This means that results can be fed back to it. The prediction model learns from the audience and is constantly rebuilt. This means that it keeps improving over time.
- Millions of copy variations are generated that are natural and built around brand voice
- Each customer requires a customized language model
- System from end-to-end
- Rebuilds the prediction model continuously based on audience responses
Personalize is the best AI tool that can help you find the most popular products and services your contacts are most interested in. It uses an algorithm to determine the top three interests for each contact and updates them in real-time based on site activity.
It has been proven that Personalize can increase email click rates by 57% and result in an average of 13% higher open rates. This is due to the effectiveness of personalized campaigns that promote the right product or service at the right moment.
- Uses an algorithm to identify the interest of each contact
- Actualized in real-time
- You can track metrics such as time on page, frequency, or recency.
- Simple setup and operation
Semrush is a complete suite that allows you to run content marketing campaigns, SEO and social media marketing analytics, PPC, and much more. The most notable feature of Semrush is its position tracker. This allows businesses to compare their ranking against other websites when it comes to keyword usage.
You can also use the AI marketing tool to create content marketing plans. This toolkit allows you to do topic searches and provides insights into what is hot. This information can be used to create content marketing strategies.
- Position tracking allows you to see your ranking for specific keywords
- On-page SEO
- 7 tools for competitor analysis
- Content marketing and social media management
HubSpot CEO is another great AI tool that you can add to your business. It uses machine learning to understand how search engines categorize your content. This tool is used by many companies and individuals to increase search engine rankings and get an edge over their competitors.
Search engines will reward you for organizing your content around core topics. This is one of the keys to success. HubSpot SEO can help you do this by identifying and ranking the most important topics for your company and customers. It also provides metrics that measure relevance and competitiveness, which can be used to improve your content strategy.
- Search engine rankings are improved
- Organize content around core subjects
- Customers are most interested in the following topics
- Integration with other HubSpot content tools
Acrolinx is a content alignment platform that helps you grow your brand and improve quality content. Unlike other tools, Acrolinx is targeted at businesses and is used by top brands such as Amazon and Google.
Acrolinx uses AI technology to analyze the content of your company before better aligning it to the brand. First, you will need to set preferences regarding style, tone, grammar, word usage, and company-specific words. These categories are used by the AI marketing tool to score your content and suggest ways that it can be improved.
- Review existing content and align it with the brand voice
- Automates parts of the editorial process
- Aimed at enterprises
- Integrates with top platforms such as Google Docs or WordPress
MarketMuse is another option for anyone looking for an effective AI marketing tool. It uses AI technology in all its services. This tool was specifically designed for companies looking to optimize long-form content such as emails, landing pages, and sales copy.
It works by performing deep AI research on a topic and then creating a draft based on the selected subject. Users can then improve upon this draft. MarketMuse offers KPIs, a content brief, and an editor built-in.
- All AI services
- Conducts deep AI research
- Makes a draft that can be edited later.
- Built-in editor and briefing for content
Also read: Top 10 Social Media Scheduling Tools
LivePerson is an automated messaging and voice experience platform that enables customers to communicate with each other across multiple marketing channels and is designed to manage customer conversations. The AI marketing tool can be used to create and distribute voice and messaging experiences.
LivePerson uses bots to facilitate engaging conversations that convert and retain customers. It also improves customer purchase experience by allowing them to use different messaging and social apps. LivePerson’s success is due to supervised learning. It uses labeled data to train algorithms.
- Customer conversations managed
- Bot conversations convert and retain customers
- Supervised learning is used to train algorithms
- Compatible with Twitter Messenger, Facebook Messenger and Google Assistant.
9. Albert AI
Albert generates automated marketing campaigns using its self-learning software. It can also analyze large amounts of data to enable automated campaigns. One of the selling points of this AI tool allows you to create your own content and use data from the database to identify the characteristics of potential buyers. The tool then uses these characteristics to identify potential customers and runs trials to refine the content. After all these preparations have been made, Albert launches his campaign on a larger scale.
Albert can be connected to your existing marketing tech stacks and used with your existing business logic.
- Analyses data to automate and personalize campaigns
- You can create your own content
- Uses existing marketing technology stack
Crayon is the last AI marketing tool we have on our list. It helps you monitor your competitors’ activities. This intelligence tool tracks the activities of each competitor on their websites and allows you to track their digital footprint. It can track changes in product pricing, employee reviews, marketing campaigns, and other information.
Crayon has over 100 data types that can be tracked across more than 300,000,000 sources.
- One dashboard that provides both internal and external insight
- Follows competitor’s activities
- Monitors digital footprints