There have been many changes in the popularity and acceptance of B2B software during the last five years, according to Google Trends data. But 2021 will be the year that B2B software is most popular and it will spread to other countries. Although North America is home to the largest concentration of B2B software users, it is still far behind India and Ireland where the market is booming. Below are the top 10 B2B software tools.
Top 10 B2B software
The right B2B software can be a huge boost for your business. You may find one of the solutions below useful. Learn more about their key features, and how they can be used.
1. Salesforce
Salesforce created SalesForce is a unique B2B software that automates and grows businesses of all sizes. The CRM system is highly customizable and allows you to manage leads through different channels. This will allow you to make better business decisions. This software allows you to manage contacts, leads, and accounts. It also lets you forecast sales opportunities. You can create workflow rules and personalize reports and dashboards.
Pardot is a marketing automation tool from Salesforce. You can create, deploy and manage personalized marketing campaigns that are likely to generate more right leads with its assistance. You’ll increase sales and optimize performance. You don’t need additional resources to convert leads to clients with Customer 360.
Also read: Top 6 B2B Websites to Choose Your Audience for Brand Marketing
2. Hubspot
HubSpot’s powerful B2B platform Marketing Hub brings together all the essential marketing tools and dates under one roof. The software can be integrated with HubSpot’s CRM system, or used in conjunction with other marketing platforms. This solution allows you to effectively activate customers via multiple channels, including blog, SEO, ad track and management, social media management and video, and live chat.
This marketing software allows you to increase traffic, convert more customers into customers, and launch marketing campaigns. It offers a variety of automated marketing tools, including email marketing, lead management, and ads. This B2B software has five hubs: sales, marketing, service, CMS, and operations.
3. GetResponse
GetResponse is a valuable product for B2B marketing. It offers software to create funnel communication strategies. It makes it easy to promote your product or services right after launch.
GetResponse offers robust B2B marketing solutions to increase lead generation, sales knowledge, customer engagement, and online sales, email automation, template builders, and autoresponders are its most valuable features. The software includes 30 powerful marketing tools.
Another powerful tool for marketing automation, it delivers customized solutions to different businesses.
4. Ahrefs
Ahrefs is one of the most trusted SEO tool providers. Ahrefs is able to tackle one of the most difficult B2B marketing challenges – ranking your website higher and getting more traffic. The software is an all-encompassing SEO toolkit.
Customers get sophisticated solutions for site auditing, exploring, keyword research, rank tracking, and content and keyword searching. All the tools you need to do competitor research and build links in your niche are included in the software. Ahrefs products allow you to get a detailed look at organic traffic and site links, as well as all the other relevant data that will help boost your business.
5. Marketo Engage
Adobe has developed a new B2B solution to meet the rapidly-growing marketing needs of small businesses and large corporations. Marketo Engage is a powerful platform for marketing automation. Marketo Engage was recognized as a leader in the 2020 Gartner Magic Quadrant Report for CRM Lead Management. It is loaded with features that allow for customization at every stage of a marketing campaign.
Marketo Engagesoftware allows you to monitor user behavior, create and scale automated marketing programs, and track the effect of marketing on revenue. This method helps any business generate leads and increase sales.
6. Buffer
Buffer has been promoting and building brands for over ten years based on its unique approach. Buffer software makes it easy to establish a social media presence for B2B marketing. Buffer software is designed to help you grow your audience organically. It fully automates your social media management. You will have access to powerful tools for analytics, publishing, and engagement. It will greatly reduce the workload and give you detailed reports. This software will increase brand awareness through a solid social media presence.
7. Clearbit
Clearbit Data Activation Platform can be used for B2B marketing. This software helps you to understand your customers and to target the right people with your advertising. Clearbit software will personalize all sales and marketing interactions. Clearbit software tool will provide you with detailed reports that help you to understand customer behavior and identify potential prospects for future development. Clearbit software can be integrated directly into your existing stack.
Also read: How to Build B2B Partnerships That Grow Your Business
8. Sprout Social
A trusted B2B software that transforms your marketing strategies. Sprout Social has been recognized for its superior usability, user acceptance, customer satisfaction, ROI, and reputation on prestigious software review websites. The company developed a social management system that is focused on data collection and distribution. This software automates the process, allowing companies to focus on the most important KPIs. It greatly simplifies the process of responding to customers and post-scheduling. This cross-functional tool will allow your business to thrive on social media and make your brand well-recognized by your competitors.
9. Demandbase
Demandbase is a global leader in ABM that launched the B2B-To-Market platform. This software can analyze every step in a B2B marketing strategy. The software’s built-in Account Intelligence allows you to gain insight at the account level. It analyses every customer’s move and can help you identify the accounts you should pursue. Customers agree that the software unifies sales and marketing, which significantly increases their ROI. Demandbase will give you a detailed understanding of Account-Based experiences and help you to build an ABM in just six steps.
10. Social Champ
Social Champ is a great digital solution for managing social media. It works well with all types of businesses, even those in the B2B sector. This software automates social media monitoring and enhancement on sites like Facebook, Instagram Pinterest, Twitter, LinkedIn, Twitter, and LinkedIn. This software helps you manage social media accounts. It schedules content across multiple channels, monitors and tracks performance, generates reports, and much more. Social Champ’s auto RSS feature and recycle feature allow you to connect websites directly with social media channels. You can also create multiple posts at once while running different campaigns. Social Champ integrates all of your social networks into a single box. This makes it easy to manage all accounts from one place.
Last Line — Top B2B Software
The B2B sector is growing in popularity. It spans vast territories across different continents. Plerdy keeps up with the times and has seven highly efficient B2B tools that can help you understand your customers’ behavior, convert them into profitable customers, increase revenue, and keep you in touch. Our team also recommended ten other B2B software programs that are widely recognized in the field. These may be suitable for your business marketing needs.
