Google Analytics is a useful tool for website analytics. However, the data that you need to analyze blog performance is not always what other web analytics tools focus on.
Your ability to show the value of your blog to managers and executives is key to securing a budget for it. There is no reporting that can be tailored to measure the performance of blogs and content. You may not have enough data to show the ROI of your content, or the insights to grow it consistently.
You need a reporting tool for blog analytics and content. It will give you insight and metrics that are relevant to your blog.
Top Blog Analytics Tools
We begin with the most powerful blog analytics tools, then we dive into the best add-on tools to help you gain more insight into search, keyword optimization, and the customer journey.
All-in-One Blog Analytics Tools
All the information you need to prove the ROI and value of your blog is at your fingertips. This section provides you with four tools that will help you to get a comprehensive look at the core analytics that show your blog’s performance.
Each of these can be used as a standalone, but you can also combine them with any add-ons from the second or third sections to get richer, deeper analytics.
1. Google Analytics
Google Analytics is a simple topic. Because it provides a rich source of data right from Google, it’s a de facto web- and blog-analytics tool. Google Analytics doesn’t require any code or software to set up. All you need is your domain name to get the data.
Analytics is also part of the larger Google Marketing Platform. This makes it simple to connect all your marketing efforts.
Pricing: Free
2. Tableau
Content marketers aren’t all data-savvy. Many are not comfortable using analytics tools like Google Analytics and struggle to make sense of the numbers.
The secret is that many executives and stakeholders are less comfortable with blog analytics.
Tableau is the best all-in-one reporting software. Tableau allows you to visualize blog analytics and understand the meaning of all numbers. Tableau helps you to keep track of the most important numbers for your company without having to dig through the rest.
Pricing
- Tableau Creator: $70 per user/per month
- Tableau Explorer: Starts at $35 per user/per Month (minimum 5 users)
- Tableau viewer: Starts at $12 per user/per Month (with a minimum of 100 users)
Also read: Top 10 Keyword Research Tools
3. Momently
Momently’s analytics dashboard looks similar to Tableau’s, but with one important distinction: Momently makes your data easy to understand for stakeholders who have little content knowledge.
Momently uses common sense terminology to describe analytics, instead of industry terms like session duration and bounce rate.
This framing reduces the amount of time you spend reading reports and analytics for higher-ups.
Pricing
- Free
- Personal: $9 per month
- Business: $29 per month
- Enterprise: Contact to get pricing
4. HubSpot Marketing Hub
HubSpot is a key component of marketing analytics. The software was designed to assist you in finding the content that identifies the content that’s most effective for you and identify those that aren’t.
Marketing Hub software combines all analytics, including search and PPC. HubSpot places great importance on linking all this data to your bottom line. It’s easy to see how blog articles and content assets contribute to sales and conversions when you connect to HubSpot CRM.
Pricing
- Free
- Starter: Starting at $50 per Month
- Professional: Starts at $800 per month
- Enterprise: Starting at $3,200 per Month
Blog Analytics Tools for Keyword Optimization and Search
These analytics tools may provide more than keyword and search data, but SEO is where they shine and what earned them a place on our list.
5. SEMrush
missing data is one of the major weaknesses in Google Analytics. Logging in is easy if you have ever seen the amount of traffic that ends up in “not provided”. This is not helpful.
SEMrush provides a powerful blog analytics tool that solves this problem. Track traffic, keywords, and ranking positions as well as engagement data (including social sharing). The suite includes all channels that can contribute to the performance of your blog, including social media, PPC, organic search, link-building, and even linking.
SEMrush is a research and analytics tool that combines both research and analytics. It even provides data-backed recommendations to optimize existing blog content and identify trending topics you could post about.
Pricing
- Pro: $99.95 per month
- Guru:$199.95 a month
- Business: $399.95 per month
- Enterprise: Contact to get pricing
6. Google Search Console
Google Search console offers more than Google Analytics. You can also report on the performance of your blog. Search Console provides the information you need to make your site shine in search results.
Search Console’s greatest benefit is its ability to show you what Google sees as it crawls your blog. This gives you a glimpse behind the curtain. You can get reports about the mobile performance of your blog and additional insights that will help you rank for rich snippets and improve them.
Pricing: Free
7. Clearscope
Clearscope’s software is more focused on content optimization–they’re all about getting better performance out of the content you’re already creating.
Clearscope’s AI-powered platform recommends keywords and terms to use when you create blog posts. It also offers tips for how to rank for these keywords. Clearscope’s base pricing plan comes with up to 50 content optimization reports per month. This allows busy bloggers to get the information they need to create better content.
Pricing
- Professional: $300 per month
8. MarketMuse
Similar to Clearscope, MarketMuse is focused on giving you all the AI-powered insights that you need to increase your ranking chances–before hitting publish.
The content optimization tool makes it easy for all members of the content team to collaborate better. This includes SEOs, content strategists, writers, editors, and writers. What’s the best part? MarketMuse’s objective measurement and analysis of content quality allows you to project each blog post’s ROI before it goes live.
Pricing: For pricing information, contact MarketMuse
Also read: How To Track KPIs: Use Top KPI Tracking Tools
Blog Analytics Tools for Tracking the Customer
9. Journey
Experienced content marketers understand that the ROI of a website is more than just traffic volume and keywords. It is about how your audience interacts across the internet with your content. It’s all about how you use that traffic to move people through the customer journey, and ultimately contribute to your bottom line.
This section contains tools that will help you monitor and report on this side of the blog’s performance.
10. Leadfeeder
Leadfeeder shows you which companies visit your site, even if they don’t fill out any forms or contact you.
Leadfeeder also provides contact information for employees. This allows you to reach out to visitors who have not inquired about your product, or to time your outreach to potential leads.
You can try Leadeeder by installing the Leadfeeder Tracker. It takes less than 5 mins! ). These are the steps to sign up for Leadfeeder In minutes, we can begin sending you leads.
Pricing
- Free Lite
- Premium: Starting at $139 per Month
Last Line — Top blog analytics tools
Blog analytics tools serve two main purposes: They help you to identify potential opportunities to improve performance, and they give you the information that you need to show stakeholders the blog’s ROI.
The best reporting stack relies on the analytics that matters the most to you as well as to your clients or executives. These 10 tools offer all the information you need to grow your blog and increase your budget.
