Although no content marketing tools are perfect, having the right tech stack will help you do the job better, faster, and more effectively.
There are many content marketing tools that you can choose from, some of which are free or very cheap. You can also use them for many purposes: from content creation to production, promotion, optimization, and many other things. Every year, the content marketing technology landscape continues to grow.
Top 10 Content Marketing Tools
1. Marketing Hub
Best for: Combining multiple content marketing tools in one central location.
Reason to like: We like HubSpot’s range of tools and systems that grow with your business. This allows you to scale effortlessly.
HubSpot provides many content marketing tools that are completely free. These include:
- A powerful form builder
- Popup tools
- Chatbots and live chat
- All-in-one WordPress plugin to market
If you want to create a growth machine and have access to all of the free content marketing tools, HubSpot is a top-rated CMS the most powerful marketing automation platform that allows you to manage everything in a single free CRM. HubSpot can help you create your content marketing plan at any stage of growth.
HubSpot also offers products for service and sales teams. It can be the foundation of your entire business.
Best for: Blog publishing, portfolio creation, and editorial content.
Reason to like: We like the customizable templates. They make it easy for users to quickly create websites. It integrates with many plugins that allow you to take your website to the next level.
WordPress is the most popular CMS in the world. Search Engine Journal reports WordPress powers around 39.5% of all websites on the internet.
Sometimes social proof can lead us astray. But in this instance, WordPress proved to be a powerful tool both in the initial stages and as you build your content marketing program. It’s also used by sites such as The New Yorker or The Next Web.
WordPress is an open-source CMS that allows you to build and host websites. WordPress.com allows you to host your website either self-hosted or hosted by WordPress.com. WordPress has plugin architecture and templates that allow you to customize any website to suit your business, blog portfolio, online store, or business.
3. Google Docs
Best for: Editing and collaboration with content writers
Reason to like: Google Docs is essential if you are able to use word processor apps.
Google Docs is content marketing’s equivalent to a kitchen for chefs. It is where all the work is done before the final presentation.
Google Docs is my favorite tool for content marketing. Not only is it the best platform for collaboration, but it’s also very user-friendly and pleasant to use.
With just a few clicks, you can share documents with your entire team. You can also grant editing access to certain people and view their comments using the “suggestions and “comments” features.
You can also upload Google Docs directly into your CMS. You can upload Google Docs directly to HubSpot by default. To help you with WordPress, you can use a tool such as Wordable.
Best for: Research and writing academic papers.
Reason to like: Airstory will put writer’s block to rest. Airstory is an app that organizes and exports all your research, ideas, and notes in one place.
Airstory is an excellent platform for writers who want to improve their writing skills and collaborate more effectively. You find yourself constantly moving between Evernote. Google Docs, Google Drive, and you have over 100 tabs open for research? Then it may be time to consider Airstory.
It allows you to save images, quotes, and multimedia and drag and drop them into any writing program. It’s a great tool for collaboration and also for writers.
Best for: Editing and proofreading content before publication.
Reason to like: Grammarly can be used across many communication channels, including email, documents, and social media.
Grammarly has made my life easier. Grammarly has changed the game for me. I am not naturally detail-oriented so you wouldn’t be tearing my article apart right now because of all the grammar errors in my articles.
Grammarly reduces my error rate by between 50 and 80%. Although I still make mistakes, Grammarly has saved me a lot of embarrassment. It works not only for articles but also for forum comments and social media.
The browser extension is compatible with Chrome, Safari, Firefox, and Google Chrome. It also offers basic grammar and punctuation plans for free.
Best for: Writing for Search Engine Optimization (SEO).
Reason to like: Yoast makes SEO WordPress plugins easy and is one of our favorites.
Yoast is my favorite tool for creating SEO-focused content.
It is a WordPress plugin that does everything. This includes optimizing content for keywords, previewing and editing URL slugs and meta-descriptions, abstracting technical SEO tasks, and suggesting internal links. It’s easy to see if your page has been optimized correctly using the simple red, yellow, and green indicators.
Their download count is over 9,000,000, with a rating of 4.9 stars in WordPress Marketplace. And, just to be clear, Yoast is used by everyone who uses WordPress. It is a wonderful plugin.
Best for: Conducting content research and measuring performance metrics.
Reason to like: Buzzsumo takes all the guesswork out if you need to influencer market and curate content. This is a great bonus for people with limited time.
Buzzsumo is an excellent multi-purpose content marketing research tool.
It can help you determine which content is most popular for any topic or competitor. It can show metrics such as social shares and backlinks. You can also see which influencers share a piece of content.
Buzzsumo is also useful for content strategy. It can be used to determine what topics are hot across different platforms, and which headlines are gaining the most engagement.
You can also view their influencer reports to see the thought leaders for any given topic.
8. Google Analytics
Best for: Understanding your audience and tracking site metrics.
Reason to like: Google Analytics is free and ubiquitous. It can be used to track visitor behavior and see how they found your site.
Measurement is an essential part of content marketing tools.
You can gain valuable insights using SEO tools such as Google Search Console and previously mentioned tools like Ahrefs. You will also need a digital analytics platform to track your business metrics.
Google Analytics is one of the most popular online platforms. It is easy to use (at least for the basic configurations) and free. Two big benefits.
It’s very useful if you are able to set up a proper configuration. You can track goals like product purchases or form submissions, and you can also set up behavior events like scroll-depth.
The best part is that you don’t need to do anything to access all this data. You can simply set up your Google Analytics account and copy the code to your website. Google Analytics will start automatically tracking data from your website.
Also read: Top 10 Web Analytics Tools
Best for: Designing your marketing materials
Reason to like: Canva’s intuitive UI makes it easy for beginners to create infographics, as well as other materials that can be used in print, social media, or blogging.
When a stock photo isn’t enough, Do you want to create your own imagery?
Canva is a great choice.
Canva is a great tool for graphic designers. Canva is great for me because I am a terrible designer. It is designed for laypeople.
This tool can be used for any type of content marketing imagery such as social media photos and blog cover photos. It is very versatile.
You can either use one of the templates or create your own design. Canva allows you to create materials by dragging and dropping.
Best for: End-to-end management of content marketing workflows.
Reason to like: Brafton is a unique and complete content marketing platform that allows you to manage everything from ideation through reporting.
Brafton is a content marketing platform that combines plug-and-play project management tools with ideation, publication, and reporting.
Brafton is easy to use, and you don’t need any configurations or setups. You can concentrate on the entire content marketing process, and have access to all tools, including in-app messaging and content calendars, campaign set-up, project and campaign setup, content libraries, content scheduling, and content scheduling.
Brafton provides detailed analytics and team performance KPIs once you have launched a project. These can be integrated with popular tools such as Google Analytics, Search Console, and SEMrush.