Top 10 CRM Tools for Startups

CRM Tools

Startup businesses need to think beyond their product. The most important thing to do is to take care of existing and future customers. This is Customer Relationship Management ( CRM ) tools come into play. CRM tools allow businesses to keep track of sales, leads, and customer interactions via a single platform.

Startups often work with a small budget so it is important to have the right tools to manage their business activities. Below is a list of top CRM tools that startups can use. They are both cost-effective and feature-rich. These CRM tools are offered by market leaders in this field and come with different pricing options. Learn more about each CRM tools below.

Top 10 CRM Tools for Startups

1. Monday Sales CRM, the task management tool, also offers a CRM. Monday Sales CRM can be customized just like the task manager. You can customize the columns, add deal stages, or manage multiple pipelines.

By integrating email with, this CRM allows for efficient communication with potential clients. It automatically logs all communications so that you can keep an up-to-date record of interactions between your team members and potential customers.

It automates repetitive work and facilitates sales processes. You can auto-assign leads, remind your employees about activities, and get notifications when potential customers open or view an email or message.

Monday Sales CRM provides an instant overview of all your deals and allows you to see ongoing deals via custom dashboards.


Monday Sales CRM provides a free plan for up to two users and 1,000 contacts. The Basic CRM plan is $12.5/user month and offers customizable contacts, pipelines, contract templates, and more.

Standard plans and Pro plans are $17 and $30/seat/month, respectively, offering email integrations, quotes and invoices, CRM automation, and much more. The Enterprise plan includes more features such as team goals, advanced analysis, enterprise automation, and so on.

It’s not about the best CRMs on the market, but the best solution will depend on what your needs are. Before you can choose a CRM, it is important to consider your budget, your needs, and the supported integrations. Which one did your team choose?

Also read: Top 15 Sales Prospecting Tools

2. HubSpot

HubSpot is an all-in-one CRM tool, that offers many features that help you manage your customer relationships more effectively. It includes blogging, social media integration, lead management, and website analytics. Email marketing and SEO optimization are just a few of the many features offered by HubSpot.

HubSpot’s interface is simple and offers a variety of tools and features. HubSpot’s paid plans include extras from HubSpot’s Marketing, Sales, and Service Hubs. These include ad retargeting, email automation, deal assignment automation, and lead scoring.

HubSpot plans are limited in terms of the number of contacts. This means that you cannot target large populations with your campaigns, even though you can track as many as 1,000,000 prospects.


HubSpot CRM comes with company insights, email tracking, and many other features. HubSpot CRM Suite starts at $50/month with support for 1000 contacts.

The Professional plan starts from $1780/month and covers 2,000 contacts, while the Enterprise plan starts from $5000/month and covers 10,000 contacts.

3. Salesforce Customer 360

Salesforce Customer 360 is built on top of Salesforce CRM. It offers sales, marketing, and customer service features as well as analytics across various channels. This platform provides enterprise-grade features to manage all aspects of the sales process, from lead generation to closing.

The most interesting feature in Salesforce Customer 360 is the Einstein AI which automates repetitive tasks and makes intelligent recommendations to improve customer experience.

It also offers real-time analytics and data insights via Tableau. Mulesoft also integrates cross-platform data from multiple applications to create powerful engagement with your customers.


Pricing Salesforce Customer 360 is more complicated than other tools because it includes a number of applications. I will discuss Small Business Solutions. The Essentials plan is $25/user/month. It offers all-in-one sales and supports features.

Service Professional and Sales Professional plans are available at $75/user/month, which are billed annually and provide a comprehensive sales solution and customer support solution.

4. Zoho CRM

Zoho CRM is a cheaper alternative to other CRMs currently on the market. It offers many of the same features and functions as the competitors, but at a lower price. It allows you to increase customer loyalty and reduce costs while spending less time managing customer relationships.

Its Canvas feature (a drag and drop tool) allows you to customize the interface of your CRM to meet your team’s aesthetic requirements.

Zoho CRM offers a variety of CRM features that can be used by every department within an organization. These include lead management, email marketing, and social media integration.


The free edition of Zoho CRM supports 3 users and includes essential features such as leads and documents. The Standard and Professional plans are available at $20 and $35 per user/month. These plans include advanced filters, workflow rules, and marketing automation options.

Ultimate and Enterprise costs $50 and $65/user/month, respectively, for features like email parser and sandbox.

5. Freshsales

Freshsales is the CRM system developed by Freshdesk. It allows sales and marketing teams to work together and deliver a seamless customer experience. Its intuitive interface makes it easy to find leads, contacts, and boards in kanban style that form the backbone of its sales pipelines, which helps you in closing deals.

Freddy AI is the most fascinating feature that offers related data and suggests deals to close. You can also get real-time data and insights which will help you provide a better customer experience.

It allows communication with your contacts via chat, email, and WhatsApp. It also integrates with other applications like HubSpot and Mailchimp.


Freshsales offers a free plan that includes essential features like contact management and contact lifecycles. The Growth and Pro plans are $18 and $47/user/month, respectively. They include sales pipelines, predictive contact scoring, and both sessions. Also, support for WhatsApp Business.

Enterprise plan costs $83/user/month. It offers forecasting insights and audit logs, among other things.

6. Insightly CRM

Insightly CRM is a powerful customer relationship management tool, that helps businesses organize their data and leads in a single place. It includes contact management and sales pipeline, as well as leads, ongoing projects, and much more.

It provides a real-time view of your customers and business through its analytics dashboards. This allows you to track leads and marketing efforts as well as forecast future revenues. Because it does not have enterprise management features, Insightly CRM is best suited for small and medium-sized companies.


Insightly CRM provides a no-frills plan for two users. The Plus or Professional plans are $29/user/month. They offer features for managing leads, email campaigns, dashboards and third-party integrations, as well as the ability to manage them.

Enterprise plans to start at $99./user/month offer features to strengthen relationships, automate business processes and perform serverless functions.

7. Workbooks

Workbooks is an ideal CRM for small- to medium-sized companies. It offers features for customer service, sales, marketing, and operations. It allows you to execute marketing campaigns that are effective, manage your team’s workload and prioritize resources. You can also access data and insights via its dashboards, reports, and other reports. It offers customer service automation and pipeline optimization to help you improve your sales process.

The Shared success program is its unique feature. It provides free consultation hours and workshops each year to help you ensure that Workbooks aligns with your business goals. Its co-funded implementation guarantees long-term commitment by Workbooks to your team’s success.


Workbooks offer a no-cost plan for 2 users. The CRM plan, which costs $39/month, offers customer service management and sales management tools. A business Plan for $78/month includes order management features.

These plans come with add-ons such as email marketing, web analytics, and intelligence. This helps increase engagement.

8. EngageBay

EngageBay offers many features to help you build healthy customer relationships, such as building sales pipelines and automating email campaigns, text messages, and more.

It features a Kanban Board-Based Sales Channel Interface, which allows you to view and configure sales, as well as manage tasks and social media campaigns, all from one place.

EngageBay offers a number of tools and features that help improve post-sale customer relations. It also supports third-party integrations like Gmail, Outlook, and Microsoft Office.


EngageBay offers free plans that support 500 contacts and email marketing. Basic plan at $14.99/user/month includes 1,000 contacts, SMS marketing and third-part Integrations.

Growth plans start at $49.99/user/month. Supports 10,000 contacts, service automation, marketing automation, and many other features. The Pro plan provides unlimited contacts, service automation, marketing automation, analytics, and custom reporting.

Also read: Top 10 Influencer Relationship Management Tools

9. Keap

Keap CRM is a CRM system that offers unique sales and marketing features. These include appointment book, payments support, email marketing, and many other features on top of native contact management and pipeline management. Marketing automation can help convert leads and improve productivity through workflow automation.

Keap’s dashboard makes it easy for new team members to use its features. It has all the features to automatically collect leads, help you focus on what is important, automate all mundane and distracting tasks, and send messages and emails to segmented user lists. You can also communicate with customers through a variety of channels such as calls, emails, and texts.


At the time of writing, Keap’s does not offer a free plan. The Pro or Max plans cost $169 and $249/month respectively, with 1500 and 2500 contacts and 2 and 3 users, respectively. They offer CRM, automated lead capture and email marketing, landing pages and sales pipelines, automation, as well as other features. The Max plan includes promo codes and marketing analysis, along with other features.

10. Salesflare

Salesflare is a lead management tool that offers smart information gathering. This will help you with sales and leads. It automatically collects contact information and other details from email, social profiles, and other sources.

Because of its simplicity and power, Salesflare is a good fit for small- to medium-sized businesses. It logs and tracks every action of your team such as calls, meetings, and emails. This allows you to keep track of all leads and customers. It also provides automation tools that can be used to accelerate sales tasks and team-wide sales opportunities.


Salesflare offers a simple pricing structure that is different from other complex solutions. The Growth plan starts from $35/user/month and provides email tracking, personalized emails, and other features.

The Pro plan costs $49/user/month and includes multiple email workflows, user permissions, and user dashboards. The Enterprise plan includes data migration, an account manager, unlimited email searching credits, as well as other features.

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