The entire customer journey is represented by a sales funnel. When talking about a sales funnel, it would be helpful to imagine a typical funnel. In this article, we cover the top 10 funnel mapping tools.
A visitor starts at the top of a sales funnel. He will then go through several interactions with you and eventually reach the bottom of your sales funnel, where he will become a customer.
The three sections of the funnel are further explained below.
- Top of Funnel (TOFU): This stage is people’s first contact with your brand. They are simply searching for information online until they become aware of your content on social media, guest posts, and websites.
- Middle of Funnel (MOFU): Here you want to get warm prospects. By giving away ebooks and case studies, you can help your prospects see the value in your product or service. You also want to send them emails.
- Bottom of Funnel (BOFU): This is where the purchase takes place. To convert prospects into customers, show them content that closes the deal. These can include webinars, training videos, and other specific offers.
What is Funnel Mapping? Why is it important?
Based on the above sales funnel diagram, you might think that a sales funnel follows a straight line.
The modern funnel isn’t as simple as it seems.
Information is bombarded to consumers. People may look for alternatives to your product when they come across it. Sometimes, it can take weeks or even months for people to come back to your funnel and convert. People will often check out what the other websites in their niche offer. It is a good idea to plan your sales funnel, as things can become quite messy over time.
Funnel mapping creates a visual representation of your sales channel. This visual model shows everything about your marketing process, including traffic sources, stages, customer touchpoints, landing pages, and more.
To map your sales funnel, you need a tool. Because of their many benefits, funnel mapping tools are very useful.
- You can make adjustments to your sales funnel by adding and removing components.
- You can work together to share diagrams and keep everyone on the same page.
- The development of the funnel can be actively supported by team members.
- Don’t lose your diagram, because you wrote it on paper.
- Give your clients a professional sales funnel blueprint and explain it to them.
- This helps you keep your funnel ideas organized.
Also read: Top 15 Sales Prospecting Tools
Top 10 Funnel Mapping Tools For 2023
1. MindMeister
Mindmeister allows you to create mind maps for any topic. This funnel mapping tool organizes your ideas.
It’s so good!
- Templates that can be customized or made from pre-made templates
- Create a sales funnel from scratch
- You can choose from a variety of shapes, colors, fonts, and styles
- Upload your images
- Work together with the entire team
- Leave comments
- Your sales funnel can be shared on your social media platforms
Free version: Yes
2. Funnelytics.io
Funnelytics can help you map your funnels more quickly and efficiently. This funnel mapping tool removes the hassle that a marketer might consider to be a problem: choosing the right shapes, colors, or labels to represent each part of a sales funnels.
It’s so good!
- Particular icons for traffic sources, pages, and offline channels
- A vault that includes free templates to inspire you
- After successful campaigns, premium templates are created.
- Your audience should share your funnel
Free version: Yes
3. Google Drawings
Google Drawings is Google’s diagramming tool. This is the simplest way to start a sales funnel. It will allow you to select shapes, and colors, and add text.
It’s so good!
- Collaborate Work together with your team
- Leave comments
- Upload your images
- To add more information to sections, you can add links.
- Your audience should share your funnel
Free version: Yes
4. Sketchfunnels.io
Sketchfunnels.io allows you to quickly sketch your funnels using drag-and-drop functionality. You have a lot of options available to make your sales funnel look as beautiful as possible.
It’s so good!
- Specific icons for landing pages and order pages, sales pages or webinar pages, launch pages, affiliates pages, traffic sources, follow-up methods, and traffic sources
- Make templates you can reuse in the future
- Add text and resize icons. Drag and drop icons.
- Export your sketches
- Sketchfunnels.io members can share your sketches
Free version: Yes
5. Lucidchart
Lucidchart is for marketers who are comfortable with funnel mapping tools that have standard shapes, lines, and labels. Lucidchart is collaborative and allows for many integrations.
It’s so good!
- To add links to sections that provide additional information,
- Use a password to protect your diagrams
- Export your sales funnels
- Integrations with the most popular apps (Dropbox and Slack, Amazon Web Services, etc.
- Simple interface
- Check spelling errors
Free version: Yes
6. Funnel Flows
Funnel flows is a tool that helps you create sales funnels. This funnel mapping tool is great for presenting funnels to clients or your team. Even for first-time users, it is intuitive and user-friendly.
It’s so good!
- You can find specific icons for landing pages, sales pages, and webinar pages.
- Advanced and basic shapes
- To add links to sections that provide additional information,
- Upload images
- Select very specific colors to use for your text, shapes, and background
- New elements added
Free version: Yes
7. Sketchboard.io
Sketchboard.io is a diagramming platform for teams. You will be drawn to its sketchy icons, which add style and flair to your work. This tool is versatile and allows your team to map the exact funnel according to their ideas.
It’s so good!
- There are over 400 sketch shapes available
- Sketch your team members in real-time
- Leave comments
- Backups daily
- Multiple boards can be created
- Integrates with Slack and GitHub, Google Drive, HipChat and Flowdock
- Drawing freehand
Free version: Yes
Also read: Top 12 Competitor Analysis Tools
8. Creately
If you are looking for an affordable way to plan your sales funnel, Creately is a great alternative to Microsoft Visio. Adobe, PayPal, National Geographic, and National Geographic are some of the most popular users of Creately.
It’s so good!
- There are thousands of templates
- Facilitates team collaboration
- Faster to draw shapes and connect lines
- Colors and themes that you design
- View the history of all changes
- Access and manage your sketches from your mobile device
- You can also work offline
Free version: Yes
9. AWW App
AWW App, an online whiteboard tool, combines simplicity with functionality. AWWW App may seem too simple at first glance. This whiteboard allows for team collaboration and sharing.
It’s so good!
- Registration not required
- Touch-friendly
- Upload image, PDF, and PPT
- Chat with colleagues
- Use keyboard shortcuts
Free version: Yes
10. Caccoo
Caccoo is another alternative to Visio. It is an online diagram maker that allows you to create and save diagrams, as well as share them. Caccoo offers so many templates it is impossible to not create the perfect sales funnel that meets your audience’s needs.
It’s so good!
- Collaborate with your clients and team members.
- Check out your revision history
- Export your diagrams – SVG, PDF, PPT, PostScript, PNG
- Activity notifications
- Multiple shapes, colors, and objects in multiple forms, lines, colors, etc.
- Leave comments
Free version: Yes
Last Thoughts – Top Funnel Mapping Tools
Are you familiar with your sales funnel? You now know how crucial the first contact you have with your customer is.
A social media contest is one way to find the best way to make your first encounter happen. These 10 funnel mapping tools will help you map your sales funnel when you are ready. If you have used any of these tools, let me know what you think or suggest something!
