Top 10 Keyword Research Tools

Keyword Research Tools

Modern SEO is all about keyword research. Good quality keywords can be a powerful tool to bring consistent quality traffic to your website, whether you are starting a blog from scratch or preparing a content strategy. To help you conquer your content, we’ve compiled a list of the top keyword research tools.

Top 10 keyword research tools

1. SEMrush

SEMrush is more than a keyword research tool. It is the Swiss Army Knife for SEO. Instead of creating a list of keywords. SEMrush recommends 5-10 keywords that are used by your competitors.

Attractive features

  • Find long-tail keywords & ad group ideas
  • Get the yearly keyword trends
  • Worldwide CPC distribution statistics
  • Access to the entire keyword research toolkit
  • Keyword difficulty analysis and insights into organic traffic


SEMrush offers a free 7-day trial. To access the trail, you will need to provide credit card information. However, there is no charge if you cancel within the 7-day period.

Also read: Top 10 PPC Management Software and Tools

2. KWFinder

KWFinder was created by Mangools, a developer who is known for providing the best keyword research tools in all categories. Refer to their beginner guide for more information.

The KWFinder platform allows you to easily find keywords with low-difficulty SEO, as well as a host of other useful features.

Attractive features

  • An intuitive and unique user interface that is easy to use
  • Search for keywords in any language target and anywhere you are
  • Select from the powerful keywords list to choose your options
  • Get exact statistics on keyword competition
  • A detailed SERP overview with a list of recommendations
  • Filters can be used to narrow down the keyword suggestions


KWFinder is one of the best SEO tools included in Mangools’ package. Only a few searches are allowed by this keyword tool. Choose an annual plan to get up to 40% off any of their three subscriptions.

Basic – $30
Premium – $40
Agency – $80

3. Ahrefs Keyword Explorer

Ahrefs is a great keyword research tool for content creators. This platform offers a wide keyword report and uses clickstream data to give unique click metrics.

Attractive features

  • Accurate keyword difficulty score
  • 1,000+ keyword suggestions
  • Supported in over 171 countries
  • Click metrics for improving CTR
  • Extensive SERP overview


Ahrefs has four pricing plans. For freelancers, marketers, medium-sized businesses, and larger brands, the rates start at $82 per month, if you select an annual payment plan.

They do have a trial offer ($7 for 7 days) on their Lite and Standard subscription plans.

4. Google Keyword Planner

Google Keyword Planner is a basic keyword tool that offers a few basic features. Despite its lack of functionality, However, it is one of the best sources of keyword data available on the market. It comes directly from Google, and the results are compatible with AdSense monetization.

Attractive features

  • Find commercial keywords by using the “top of the page” bid range
  • Google’s search engine provides accurate search volume data
  • The best choice for business websites


Google Keyword Planner is available for free.

5. GrowthBar

GrowthBar is an excellent tool for bloggers and marketers who need to be in a hurry and want keyword suggestions or ranking difficulty to appear alongside their search results.

One of their most unique features is content outline generation. You can use it to create content outlines for your website or blog with keywords, word counts, and headers.

You can also explore the competitor’s profile with backlink data, organic keyword information, and related insights.

Attractive features

  • AI allows you to create content outlines
  • Tracking keywords rank
  • Accurate ranking difficulty
  • Keyword suggestions for long-tail keywords
  • Exportable keyword data
  • On-page word count


GrowthBar offers a 5-day free trial. After that, you will be charged according to the plan you select. You can search unlimited keywords with the higher-tier plan.

Pro – $29/month
Scale – $79/month

6. Long Tail Pro

Long-tail keywords are now the standard in SEO. Long Tail Pro’s keyword tool generates long tail keywords for niche websites and even has a following among content producers for micro-niche websites.

Attractive features

  • Powerful, detailed keyword metrics
  • Find long-tail keywords easily
  • Recommendations for attracting high-converting organic traffic
  • 2,500+ SERP searches every 24 hours


Long Tail Pro, a premium tool, offers a 7-day free trial (subscription must be canceled prior to 7 days). When billed annually, subscriptions start at $25 per month. Long Tail Pro currently offers three plans.

Starter – $25/month
Pro – $45/month
Agency – $98/month

7. Majestic

Majestic is an all-in-one SEO tool, that helps you keep track of the health of your website. This tool is ideal for small businesses and new blogs that don’t have the budget to spend a lot on complicated search engine optimization support.

Attractive features

  • All the SEO features can be found in one toolkit
  • Look for easy-to-target phrases
  • Find out the competition for each keyword
  • Website analysis: Trustworthiness vs. Authority graph


Majestic lets you sign up for free and run three searches to get a feel of the service. However, the keyword checker is only available to API and PRO plans. The SEO toolkit can be purchased for $83/month if you choose the annual billing option.

Also read: Top 10 Marketing Analytics Tools

8. Keyword Tool

Keyword Tool is a great tool for keyword data mining. It is widely regarded as the best keyword research tool on the market. The platform offers analysis for multiple search engines, including Google, YouTube, and Amazon.

Attractive features

  • Use Google Autocomplete to find great keywords
  • Add to your social media marketing by using Instagram and Twitter keyword analysis
  • Export results to CSV
  • Simple UX for beginners


Keyword Tool is similar to Google Keyword Planner. It is free for the first 750+ keywords and very easy to use. The Keyword Tool Basic plan is $69 per month, and it’s billed annually.

9. Serpstat

Serpstat, which offers a full-featured SEO suite, is a great choice. It combines website analytics with keyword research tools, website audit features, rank tracker, backlink analysis and SERP analysis. This all-in-one tool is designed to simplify the whole category of SEO.

Attractive features

  • Use the competitor graph to see your competition
  • Keyword trends and keyword difficulty can be found
  • This is the most affordable option on our list.


Serpstat is similar to some of the other options that we have listed. You can use it a few times free of charge by signing up for their trial membership. You will need to sign up for one of their subscriptions if you want to use the service frequently. For $55 per month, a personal plan is available.

10. Moz Keyword Explorer

Moz Keyword Explorer offers easy-to-use, out-of-the-box keyword suggestions. Moz’s SEO tool has all the features that you would expect from top keyword research tools. It also offers two unique data points.

Organic CTR Score – This click-through rate shows how many clicks you can expect to get on page 1 of Google.

Priority Score – This is a combination of all the factors that a tool might use to suggest keyword options. This tool combines data on CTR and searches volume with keyword difficulty to help you choose the most suitable terms for your project.

Attractive features

  • Find related keywords suggestions
  • Smart targeting requires organic CTR and Priority Score
  • Moz offers a free one-month trial


Register for a Moz account to get 10 queries free per month. The Keyword Explorer cannot be used as a standalone research tool. To get full access to the SEO suite, you’ll need to purchase the whole package. The Moz keyword research features can be found in the “Medium” plan. It starts at $179 per month and offers a 30-day free trial.

Choose the best keyword research tools

These are the top keyword research tools that you will find on the SEO market.

Find the right one for you. Start by looking at your budget. Next, consider your primary focus for your brand’s SEO strategy.

If your budget is your main concern, you can narrow your search to Google Keyword Planner and Serpstat. You can also use SEMrush or KWFinder to get a more comprehensive set of tools.

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