Website taxonomy refers to how website contents are classified, organized, connected, or related.
A good website taxonomy makes your content more accessible to search engines and readers. It also makes it easy for them to find and use.
Website taxonomy is important, in other words. Good content, the right keywords, and savvy social media marketing cannot overcome poor website design.
A good website taxonomy means you have structured your content in a way that connects related content.
This makes it easier to search engines and users to find the information they need from your website. This is why you built the website in the first place – to provide information about your company, products, and services.
Why Website Taxonomy Matters
Website taxonomy is important for the more serious implications it has on your SEO, and search engine ranks, and helps you establish your website as a go-to resource in your industry.
Do you remember when I wrote about the EAT and YMYL? A quick refresher:
- EAT stands for: Expertise and Authority. Trust is another acronym. These metrics are used by Google to quantify and measure your website’s potential to be a leader within your field.
- YMYL stands for: Your Money and Your Lifestyle. YMYL pages could include information that can have a significant impact on your finances or your life.
Your EAT and YMYL scores are directly affected by your website taxonomy. These scores, which are determined by Google’s Search Quality Rating team, will determine how high you rank in search engines.
The following are the benefits of Smart Website Taxonomy:
- Your website content will be in a logical and purposeful relationship.
- This gives your content meaning and authority.
- This helps position your website as the best resource in your niche.
I get tired of looking at websites and not being capable of finding the information I need quickly.
Poor website design frustrates me equally. It makes it difficult for readers and search engines to find the quality content I know was written.
It is time to end bad website taxonomy. Provide your readers with the answers they need on a simple-to-navigate website.
Keep in mind that just because your website structure, menus and navigation make sense to yourself, doesn’t necessarily mean that they are intuitive for search engines and readers.
What are the Different Types of Website Taxonomy?
There are four types of website taxonomy.
Flat website taxonomy only has one page. It is the home page. This page lists all content and sub-categories.
This approach is popular for small websites and companies that don’t offer a wide range of content or categories.
Hierarchical website taxonomy includes main categories and sub-categories. This allows users to filter down their search results and see the relationships between them.
A hierarchical taxonomy should not have too many levels. Users and search engines need to be able to understand the levels.
Network website taxonomies are ideal for large websites that have a wide range of specialties and content.
You can make networks from diverse content to link them together. A network taxonomy allows for intuitive searching and navigation, based on the way that the reader views and interacts with content.
Review sites and eCommerce websites love Facet’s website taxonomy. This design uses a spiderweb-like structure with a keyword at the center and multiple links to other content.
How are Website Taxonomy and SEO Connected?
This information will help you to determine the best way to structure your website content.
SEO analysis may reveal that your readers are interested in the same things you thought were minor. You can now change the structure of your website to show this information at the top or bottom.
SEO Analysis also tells me and our team which keywords or terms are most important to you.
This information can be used as a guide for the menus, categories, and metadata used to organize and present your content to your readers.
SEO and website taxonomy can be best friends. This allows you to design your site around what your visitors are doing.
How is the Website Taxonomy Determined?
Let me be clear: getting your website taxonomy correct is not an easy task.
My team is required to properly do website taxonomy to get into the heads of all people connected to your website or organization.
Your website’s taxonomy should reflect your organization’s goals and those of your readers.
Your website’s key goals must be aligned with how your content is organized, categorized, tagged, and presented.
To determine your website taxonomy, Know Agency:
- Understanding the goals of your website, organization, and readers.
- We will test your website to determine if it is working.
- Performs extensive SEO research and analysis to determine what your visitors really want from your website.
- The best website taxonomy type to match your organization and reader goals.
- Refines the metadata, tagging, and categories used to improve the alignment with your primary goals.
You will receive updates, tests, and more to improve your website taxonomy.
Remember that website taxonomy, just like SEO, is an iterative process. Your readers, organization, and website need change. Therefore, your website taxonomy should evolve to meet these changing needs.
How to make website taxonomy work for you
You can make website taxonomy work by doing one thing: taking action.
With your website taxonomy, decide who you will trust. It is important to make it easy to search engines and readers to find you. This is something you can do.
This is what my team does. We fix websites. We help you get found, relevant and ranked. We are experts in SEO, content, readers analysis, search engine algorithms, and website taxonomy.