8 Best Referral Marketing Software

8 Best Referral Marketing Software

I collected as much information as possible and narrowed it down to 8 of the most effective referral marketing software. When I was done, it dawned on me that I had to share the information and the process with you all. It was hard work and I don’t want to see it repeated.

Furthermore, I was unable to locate a complete guide to referral program software providers with transparent comparison categories.

While some software programs were focused on the industry they serve and their pricing, others focused on the size of businesses and customer support. There was very little information about their capabilities in referral marketing, customization options, or design features.

Based on the public information available and my personal insights, I added as much product-related information as possible about each referral marketing solution.

Here it is. You can see my selection of referral marketing software platforms, which I have narrowed down into the best 8 options for eCommerce.

Top 8 Referral Marketing Platforms for Boosting Your Ecommerce Sales

Let’s take a look at each of these referral marketing software platforms and what their pros and cons are.

1. Talkable

Talkable, according to their website and my reviews, has a lot of power. It supports multiple campaigns, testing, and segmentation. You can also customize it. It is a great tool for social media management and also a useful referral program software.

Talkable’s platform has many uses. Once the integration is completed, which can take less than a day, your program will be fully functional and ready to assist you in your business needs.

Talkable will provide a marketing team that will launch, optimize, optimize, and tests your referral campaigns without the assistance of developers or designers.

You can monitor, adjust, and track all your referral marketing campaigns from your admin panel. There are literally hundreds of customization options available and many analytics tools. Although it can seem overwhelming at first, a Talkable colleague says that once you get used to the process, it becomes easy to use.

Talkable also offers data analysis assistance. Their team can help you leverage your existing customer base and create the best campaigns possible for your customers. They see themselves as a referral partner and not as software or platforms.

Before you launch your first campaign you can work with one of their strategists. They analyze your customer data, find the most promising customers, and show you how to create a referral strategy that will bring you the best results.


  • Advanced fraud prevention
  • Amazing customization options
  • You can quickly edit your campaigns using the self-service editor
  • Advanced optimization of A/B tests
  • Comprehensive reports and options for customer segmentation
  • Integrations with third-parties
  • Experts to assist you in managing and launching campaigns


  • Expensive
  • Worked for larger companies
  • High-commitment
  • No trial

Best for: Online businesses that generate $4 million or more annually in revenue online, both enterprise-level and eCommerce.

Also read: Top 7 Issue Tracking Software Systems for Business

2. Post Affiliate Pro

Post Affiliate Pro allows you to set up your own customer referral programs. Referral program software can track multiple campaigns and provide robust reporting and analytics that will streamline your social media management.

What can it do for you?

You can start your own affiliate program, create commission structures, customize the interface for the merchant panels and referral agents, and create many campaigns.

You can create banners and other promotional materials through the merchant panel. Affiliates can then download them from the panel and put them on their sites. You can also manage your affiliates and create commission payments. Additionally, you can view reports generated by tracked metrics to help you understand what your business needs.

Post Affiliate Pro makes it easy to integrate with more than 200 CMS systems and payment processors like PayPal and Braintree. This allows for hassle-free payouts.

The referral program software is powerful and robust, so it can take some getting used to. Their customer service representatives are always available to assist you.

It doesn’t offer any affiliate networks, so it comes with a steep learning curve. You will need to search for affiliates.

Post Affiliate Pro is trusted by more than 30,000 companies worldwide, making it one the most popular affiliate software solutions for 2020.

The Pro plan starts from $97/month It is also possible to try it free of charge for 14 days. You can cancel at any time.


  • Advanced fraud prevention
  • You have powerful segmentation, reporting, and tracking options
  • Integrations with third-parties
  • Commission structure and merchant panels are fully customizable
  • High price-to-value ratio
  • Multiple promotional methods are supported, including flash banners and discount coupons.
  • Supports multiple language translations
  • A trial offer is available for free
  • 24/7 Online Support
  • Ready-to-use Android or iOS apps


Steady learning curve
Affiliate publishers are not available

Best for: eCommerce platforms and small to medium-sized companies.

3. Buyapowa

Buyapowa was chosen because of its outstanding support team. You can see how hard they work every single time you reach them.

The platform is easy to use, the interface is straightforward, and the pricing is very reasonable. They have all the features you will need unless you are a bit more adventurous with your marketing and growth plans.

Which industries are the most effective in serving?

Buyapowa is the UK’s top-rated referral program software provider. They then acquired RewardStream, a company that was the market leader in the same field in the US.

They are known for pursuing telecom clients, and their success is supported by a client list that includes majors such as Vodafone, Sprint, and Virgin Mobile. It sounds cool, right?

When you are looking for an eCommerce solution, you should make sure they have all the features that you require.

Buyapowa costs at least $17,000 per year. If you are looking for a reliable, trustworthy partner who is available to help their team with any questions, this is money well-spent.


  • Software for a referral program that is well-designed
  • A/B tests
  • Amazing support
  • Branding
  • Multiple campaigns
  • Segmentation
  • Integration is easy
  • Fraud-prevention


  • Ecommerce is not their main niche
  • Expensive
  • Templates can be used in many ways.

Best for: Enterprise telecom companies and those who value reliability over flexibility.

4. Referral Factory

Referral Factory allows any business to create its own referral program. No developers or prior referral marketing experience is required. This platform was created by growth hackers and marketers who have been in business for years.

It’s best suited for small-to-medium-sized businesses looking for a customer referral program that they can brand as their own.

There are many pre-built templates available so you’re sure to find the right one for your company. You can customize your pages with the powerful customization tools on the platform to create a look that is uniquely yours.

Register for one of their fantastic plans: Starter ($95/month), Basic (200/month), PRO ($300/month), Enterprise (price on request).

You can also try the tool out during a 15-day trial. A referral marketing expert will evaluate your campaign during this time and make suggestions for improvement.

Take 20% off your next three-month subscription by using the coupon code “SHANEBARKER”.


  • Support for 16+ languages
  • It is easy to use and requires no coding or developers
  • 100% customizable and on-brand
  • Intuitive dashboard
  • Email triggers and notifications built-in
  • Exportable data
  • Trial with all the features
  • Starter plan with advanced features
  • Consultation with an expert free of charge


  • All plans require support that is not available 24 hours a day
  • Upgrade to get rid of the Referral Factory branding
  • Upgrade to receive fraud alerts
  • Upgrade to disable the email notifications standard

Best for: Small-and-medium-sized businesses that want a white-labeled referral marketing program to call their own.

Also read: Top 12 Competitor Analysis Tools

5. Friendbuy

If you look closely, you will see that Friendbuy offers two distinct products for two completely different types of clients.

Their first product is self-help for mid-sized businesses with up to $1.4M in annual revenue. The second product is a tailored enterprise package that includes a dedicated manager who assists you with your campaigns.

What are their monthly plans?

For businesses earning up to $50K per month, their basic DIY package costs $249 per month. The second option is $749/month. According to their pricing page, the only benefit is customer support via phone calls.

You’ll have a totally different experience if you choose the Enterprise package. This package includes not only the software itself but also the customer success manager.

They offer two entirely different experiences: their software and their software with concierge services.

Pricing for the Enterprise Package will depend on how large your business is and how involved your customer success manager wants to be.

Friendbuy is compatible with all major eCommerce platforms as well as third-party services.

What are the main pros and cons of using Friendbuy?


  • Trial for free
  • Integrates with the major eCommerce platforms.
  • Basic design customizations
  • A/B testing (limited)
  • Reports & basic analytics
  • Trigger campaigns


  • Fraud prevention doesn’t seem strong
  • Customer support issues for DIY-plans
  • There are very few customization options
  • Loyalty programs are not supported

Best for: If you’re small enough to use their Starter plan, or large enough to purchase the Enterprise package, Friendbuy can be worth it. Although their referral program software may not be as customizable or shiny as the other options, it is possible to create a simple customer referral program.

6. Extole

This referral software option is not for you unless your enterprise company is choosing one. Talkable and Talkable are nose-to-nose, so it can be difficult to tell which referral marketing software is better.

Talkable and Extole are both designed for enterprise scale. Extole’s monthly cost will vary but it’s likely to run in the thousands. Medium-sized businesses will pay around $5,000 per month.

It is clear that there is no real competition between them. The key factor is their customer service – their skills in both data science as well as strategic planning.

You can expect high-quality referral software from both vendors at this price point. They have everything.

  • Reliable reward engines
  • There are endless design options and placements
  • Customer base segmentation
  • Burst campaigns
  • Advocate dashboards


  • A/B tests
  • Support for customers
  • Templates that can be customized
  • Burst campaigns
  • Refer a Product
  • There are many options and features in this product


  • Expensive
  • Analytical and reporting tools aren’t as flexible as those of competitors.
  • There are not enough customer reviews or feedback

Best for: Enterprises

7. Ambassador

Ambassador’s referral marketing software allows you to launch and manage referral marketing campaigns. It also allows you to manage your associate marketing activities as well as programs for loyal customers.

Even if you don’t invest in affiliate offers these features can be very useful in influencer campaigns.

They also like to highlight their design customization tools and multi-campaign capabilities. Audience segmentation, customizable shares messages, and various incentive options.

These features are also claimed by them as an advantage over other referral program vendors. They also claim their referral marketing software to be easier to use than the products of their competitors.

There are three plans available from Ambassador, depending on how big your business is and what features you need. The cheapest plan is $9,600 per year, but Enterprise packages offer more features and are available.

Their Enterprise package includes the software and a customer success manager who will review your campaigns monthly to suggest new optimization strategies. If you find that going through your campaigns with their experts every month is sufficient, this package sounds great.

Ambassador’s support staff also receives great reviews from verified customers.


  • Multi-channel campaigns
  • Audience segmentation
  • Loyalty programs
  • Rich incentive options
  • Support for affiliate marketing
  • Multi-currency
  • Flat rate


  • The customer service team isn’t too involved
  • The entire year will be charged at once
  • Without an in-house development team, integration of the software might be difficult
  • There are very few design customization options

Best for: Companies of medium size are searching for software that can manage both affiliate and referral marketing simultaneously.

Also read: Top 10 Marketing Analytics Tools

8. ReferralCandy

I am always the first to point out false prophets when it comes to landing pages that are too promising.

ReferralCandy’s pricing is very reasonable. The referral program software can be used by almost anyone. The Premium plan doesn’t pay more than 5% of the volume of referrals.

ReferralCandy is the best option for anyone looking to test out referral marketing for their business.

What are you actually getting for your price?

Basically, it’s an off-the-shelf solution that does the job.

ReferralCandy is easy to integrate, especially if your platform is Shopify and BigCommerce. You can also integrate with custom platforms. However, the developer who does the setup may have a few gray hairs.

Integrations can also be made with popular third-party apps that are used for eCommerce. All the features are included: simple reports, basic fraud prevention, predesigned templates, intuitive UI, and standard referral campaign settings.

The package does not include A/B testing, the ability to run multiple campaigns simultaneously, customer segmentation, and really appealing designs.


  • Integration Rapide
  • Major eCommerce platforms supported
  • Integrates with third-party apps
  • It is very easy to use and requires no training.
  • Does the job
  • Cheap
  • Trial for 30 days free


  • There are no advanced settings
  • Better design templates would have been a plus
  • Only one campaign at once
  • There is no A/B testing

Best for: Small businesses looking to test a referral channel are seeking an MVP-like solution.

Conclusion – Referral Marketing Software

It is best to select the referral vendor that best suits your business needs. As your business goals change, you can always upgrade.

If you have any comments or suggestions, please leave them in the comment section. All opinions are welcome.

Let me just say that I hope this referral tool guide will help your business make the right decision and increase your ability to attract customers.

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