It takes hard work to improve your search engine ranking. You’ll have to use certain SEO techniques to see results. It won’t be overnight.
You’ll also need a strong on-page strategy and a system that ensures all new pages are built according to the same standard. Off-page SEO can be quite involved.
8 Proven SEO Tips for Digital Marketers
Here are some SEO tips that will help you rank your website higher on search engine result pages (SERPs).
1. Be intentional with link building
Be intentional instead of mass-building links. Link juice is important for ranking, but also to drive traffic. Link building in your niche will align your content with the publishers that you select.
You can also hire a professional SEO company to do all the work for you. Working with a professional will help you create a strategy that generates high-quality and relevant links to boost your ranking in the SERPs.
It’s important to generate backlinks in order to improve your SEO. However, it can be risky if the right practices are not followed. Bad link-building can have serious consequences. While it may seem easy to buy links in bulk, this can be detrimental in the end. Google is cracking down on link farms. If you receive too many links, your domain could be blacklisted.
Also, you need to be on the lookout for links that are not valuable. It doesn’t matter if someone gives you a link just because they are willing to do so. It won’t help you rank if the website isn’t authorized to link to your site. For ranking, choose sites with a higher Domain Authority (DA), and for attracting visitors, select sites that have a lot of traffic. Create a diverse backlink profile to make it look natural to Google.
Also read: Top 7 Rank Tracker Tools for SEO
2. Fix site errors and 404 errors
Fixing errors is one of our simpler SEO tips. Fixing errors is an easy way to improve your website’s ranking in SERPs. It won’t make you rank higher but it will stop your ranking from falling. The main two errors you should be on the lookout for are 404 error pages and other random issues with your website, such as buggy navigation or elements overlapping on mobile.
Fixing 404 errors
404 error messages aren’t enough to affect ranking. However, They become a problem if you have built links that point to an old website. Inbound links can be used as a ranking factor. If your inbound links are no longer active, then the PageRank that you have earned will be lost. Google says that the solution to this problem is to implement 301 redirects.
Fixing Site Problems
Minor issues may inconvenience your visitors, but they won’t impact your ranking. If Google decides that your website isn’t responsive to mobile devices, your ranking will drop and you may even see your site disappear completely from the search results.
One of the main reasons why a website fails Google’s test for mobile friendliness is because it has elements that overlap. Use a responsive design.
Test your website on different mobile devices. It’s time to redesign your site if it doesn’t work.
3. Target less competitive keywords and phrases
The first-page results would be ideal. However, with personalized results, no one gets the exact same results. The objective first page, which shows the same results for everyone, is gone. Your web pages may appear in different search results depending on who submitted the query. Each user receives personalized results based on factors such as search history, previously visited websites, and more.
Our SEO tip is to set a goal of ranking higher over time for your keywords and phrases. You can also find other phrases that are relevant and low-competition. If you don’t have a marketing budget of at least $1 million, you won’t be able to reach the first page by targeting keywords with high levels of competition.
Focus on ranking longtail queries, and other relevant phrases that have less competition. When personalization comes into play, it is easier to rank for niche terms.
While not every website will rank on the first page, don’t be discouraged by a second-page ranking. You don’t need to be on the first page of Google for you to get a lot of organic traffic.
Google has changed the way it displays results. Users no longer have to click on a link in order to see the next page. You can now scroll down to see more search results. It will have a positive effect on SEO, as 56% of users would rather run a new search instead of clicking on the second page. Scrolling eliminates the need for clicking, which means that users will view additional pages.
4. Do not try to rank obscure web pages
You shouldn’t spend time ranking some pages. You should not rank pages like your contact page or any other page that doesn’t have content. It’s difficult to rank a page that has no content in the first place. However, wasting time and money on this will not be worth it.
Focus on pages that have rich content like your blog, services, and products. Your most valuable content should be ranked. Ask yourself, “Would I specifically search for this content?” from the perspective of a user. If you don’t know the answer, then do not bother ranking this content.
5. Utilize deep internal links
When you add links within your content, this is called internal linking. After publishing a new blog, you might find other pages or articles on your website to link to the blog. By adding internal links, you can help Google index and find more pages of your website. Your anchor text will help Google to understand the content of each page.
Link new content to your homepage if possible to increase the link value of that content. You can easily do this with a widget displaying your most recent posts.
6. Publish a blog
One of our other SEO tips is that you cannot have a strong SEO without a blogging platform. SEO relies on high-quality content. For most businesses, publishing articles regularly is the best way to obtain this content. WordPress is the most popular, but other options are available.
A blog can give you an SEO advantage in several ways:
- Your chances of getting organic traffic will increase. Create authoritative blog posts to rank for each search phrase. The more content you have, the more users will find your site.
- The foundation of content marketing is your blog. You will use links from your blog to build backlinks if you are using content marketing. You have more opportunities to build backlinks the more articles you write. Blog posts can be written specifically to build backlinks.
- New content. Google rewards sites that regularly publish content. The web is not just for static content. When you own a blog you can regularly publish new content for your subscribers.
No matter what your niche or industry is, you should have a blog. You can post how-to articles or tips and tricks. Or you can just provide general information that would be helpful to people searching for answers.
Also read: 25 Best and Amazing Free Advertising Ideas
7. Google Ads: Pay for your ads
PPC ads are not a part of SEO directly, but because they appear in search results, you can generate organic traffic with them just as SEO.
Many studies have shown that users are more likely to pay attention to Google ads than to the organic first page of search results. If your website is ranked on the first page of Google, users will be more likely to click an ad they find relevant.
PPC ads can help you rank your site for important keywords in the SERPs. You will have an advantage on the SERPs, without having to spend a lot of time ranking your pages.
8. Use Quora to find content ideas
Quora and other question-and-answer websites are great sources of content ideas. These websites that ask questions and answer them will give you a good idea of what people are interested in, their concerns, and what they would like to know.
You can find out what is being said about your industry by searching for relevant questions. You will get ideas on how to solve common problems.
Write blog posts about each issue you discover. But aim to create complete posts that fully cover the topic. You’ll still need to conduct some research to add value to each post.
Find statistics or studies to back up your claim, seek out diverse opinions to give a balanced view, or choose just one angle to explore deeply.
Takes time for SEO
SEO is a game that takes time, so you need to be patient as you wait for your website pages to rise up the SERPs. If you’re stuck in the meantime, contact an SEO professional for tips and help.