What are CRO tools?
You can use CRO tools to help you:
- Understanding why visitors don’t convert into customers or leads
- To increase conversions, identify possible modifications to your website.
- For the best conversion rates, test any changes made to your website
We know there are many conversion rate optimization tools available, so we have compiled a list to help you narrow down your options. Here are nine of the most popular CRO tools.
3 Types of CRO tools
1. Web analytics CRO tools
Understanding what’s happening on your site is an important part of conversion rate optimization–without knowing what’s going on (or what’s going wrong), you won’t know where to look for improvement.
Web analytics collect numerical, quantitative data about your website and your visitors. This gives you an insight into metrics such as:
- Bounce Rate
- Session duration
- Common drop-off or leave pages that can help you find the answers to questions such as:
Are people staying on the landing page or leaving?
Which path do visitors take on my website?
What are the chances of visitors falling and leaving the funnel?
For example, if your visitors arrive on your landing page, but don’t convert to leads or customers, Web analytics tools can help you understand what happens once they reach the page so that you can identify any blockers.
2. Behavior analytics CRO tools
Understanding why your visitors behave a certain way on your website is another important part of conversion rate optimization–without knowing what your visitors want, you can’t give them what they need.
User behavior analytics tools collect qualitative data about visitors to your website. They are able to determine why they behave in a particular way.
The use of behavior analytics tools to answer questions such as:
Why do potential customers abandon their shopping carts?
Can visitors find what they are looking for?
Why do visitors leave the landing page and not [take the next steps]?
You may notice that your visitors are leaving your landing page (the how), but until you know why they’re leaving (the why), it’s difficult to figure out how to improve your user experience.
3. CRO testing tools
A key part of optimizing conversion rates is measuring and testing the changes made to your website.
Testing tools allow you to compare and measure the changes you make in order to determine which version converts best.
Your web analytics and behavioral analytics tools might have revealed a high bounce rate for your landing pages. This could be due to a poor-placed CTA. People get lost in the process, so they leave.
This example shows you how to test different versions of your landing page, perhaps with an updated call-to-action CTA or moving key information higher up the page. To see which version converts best.
3 Best web analytics tools to track traffic data
1. Google Analytics (and GA 360)
What is it: Google Analytics, the most widely used web analytics tool, is installed on more than 29,000,000 websites. You can use it for free, but you will need to upgrade to Google Analytics 360 if you have more than 10 million visits per month or you want to record more data.
It’s useful for: GA allows you to track traffic patterns, traffic sources, and goal conversion rate in real-time. You can track session duration and sessions, as well as identify which web pages have a high bounce rate.
2. Adobe Analytics
What is it: Adobe Analytics tracks real-time multichannel analytics data across multiple sources (your website and email marketing, kiosks or apps, and many more).
It’s useful for: Use Adobe Analytics to analyze user flow, CRO monitoring tools, monitor conversion rates, and measure key performance indicators (KPI). Adobe Analytics users love the easy-to-understand reports that are visually appealing.
What is it: Heap, another CRO web analytics tool that provides real-time information about user interactions on your website or app, is
It’s useful for: The Heap tracks common metrics such as page views and sessions and form analytics such as clicks, field changes, and submissions. This helps you understand how users use and interact with your site.
3 Popular tools for understanding user behavior
What is it: Hotjar (hey! It is behavior analytics software that allows you to track and measure user behavior. Hotjar is used by over 900,000 websites to improve UX and increase conversions.
It’s useful for: Using behavior analytics tools such as heatmaps or session recordings, you can identify the pain points that customers experience on your website. These include website bugs, confusing designs, broken links, and other issues. Feedback tools such as On-Site Survey or Incoming feedback allow you to get a customer (VoC), feedback. This allows you to learn from real customers about what they like and don’t like about your site. One UX expert stated:
5. Crazy Egg
What is it: Crazy Egg can be used as a heatmap or testing tool to help you collect to evaluate visual data and test any changes made on your site.
It’s useful for: Crazy Egg is a tool that can be used to test various variables and make changes to your site. It also allows you to see how visitors behave on your site.
What is it: FullStory can be used to measure digital interactions between users across multiple channels.
It’s useful for: FullStory provides heatmaps and session recordings as well as bug tracking. These tools can be used to help your team identify and improve user behavior on the website or mobile app.
Now that you have a good understanding of what is happening to your website, why this is happening, and identify areas for improvement, it is time to test to see which changes lead visitors to be happier and convert more people. These CRO testing tools make it simple to test and then implement changes.
Also read: Top 10 Marketing Analytics Tools
The 3 most popular tools for testing changes to your site
7. Google Optimize
What is it: Google Optimize is an experiment- and testing platform that Integrates with Google Analytics
It’s useful for: Google Optimize is used for A/B Testing, Split Testing, and Multivariate Testing (MVT). These tests are performed on different versions of web pages to determine how they perform.
8. VWO Testing
What is it: VWO testing is a visual editor that can be used to test the effectiveness of websites.
It’s useful for: by using real-time A/B Testing, you can observe how visitors to your site react to changes and which changes will lead to conversions.
What is it: Instapage is a landing page creator, that focuses on personalization and behavioral targeting. It allows you to create landing pages that are unique and tailored for different audiences.
It’s useful for: Instapage can be used to deliver dynamic content to visitors based upon who they are. You can also test elements on your website to create a personalized experience for each audience segment and use it as a conversion optimization tool.