Every business needs marketing. If people don’t hear or see about your products and/or services, how will they know? You will need to show your product to the public in a way that attracts them, no matter how great it is. You have many options for marketing your products, and email marketing is one of them. Which email marketing software should you use?
Email marketing is one way to market your products. Which email marketing software should you use? This guide will explain what email marketing is and which email marketing platforms are best to grow your business and subscribers.
What is Email Marketing?
Email marketing simply refers to marketing and promoting your products or services via email.
Wikipedia states, ” Email Marketing Is the act of sending a commercial message to a group using email. Email marketing can be understood as any email that is sent to a customer, potential or existing. This includes using email to solicit donations, send advertising, or request business.
Email marketing can be used in a variety of ways, including:
- Affiliate Marketing
- Cold emailing
- Backlink prospecting
You will need the following email marketing software to accomplish these tasks:
Top 9 Email Marketing Software
ConvertKit is a great email marketing tool for bloggers, authors, and marketers. ConvertKit is easy to use and offers many features that will allow you to do multiple activities.
ConvertKit allows you to email marketing, but also:
- Landing Pages
- Create custom sign-up forms
- Email Automation
- Sell Digital Products
ConvertKit is a tool that can help you manage, grow and organize any size email list. You don’t need to create HTML emails from scratch. Instead, you can use one of the thousands of customizable templates.
ConvertKit’s greatest advantage is the ability to categorize subscribers into those who have purchased your products or those who are interested. Automated emails can be used to increase conversions. You can send targeted and personalized emails.
- Support system via email
- With a long list, it can be costly
Also read: Top 10 Live Chat Software for 2022
2. Active Campaign
This email marketing software is loved by many marketers for its advanced automation features.
Active campaign uses machine-learning techniques like Predictive Action to answer tough questions about customer behavior. This allows you to quickly take the right actions and guide them through their sales journey.
ActiveCampaign is easily compatible with over 800 apps, including Facebook, Shopify, WordPress, and Shopify. Intuitively automate your list segments according to sales follow-ups and email content.
ActiveCampaign can be used by large companies that want to increase their sales in a more personal way.
- Powerful Email Automations
- Some people find it cumbersome.
3. Constant Contact
Constant Contact was one of the first email marketing platforms to emerge in the industry in 1995. It was rebranded in 2004 and is now known as Constant Contact.
In 2015, they became a subsidiary of Endurance International Group and offer a robust email marketing platform that offers a lot of great features for small- to medium-sized businesses.
Constant Contact’s main goal is to empower small businesses with email marketing. Constant Contact offers more than 100 email templates that are optimized to engage users and convert them into paying customers.
This email software has one of the most unique features: event management. You can manage registrations, tickets, and invitations.
Constant Contact also boasts a higher delivery rate than its competitors, at over 90 percent. Constant Contact is a great choice for those who want email marketing that includes features such as event management.
- Both paid and free plans are available.
- It is slightly more expensive
Aweber is one of the most recognizable email marketing software in the world. You will find a wide range of email marketing tools that can be used by small and medium-sized companies to help them grow their email marketing business.
They have also integrated Canva so that you can create custom designs within Aweber. This email marketing tool is loved by many businesses for a variety of reasons. Drag-and-drop email builders make it easy and quick to create beautiful emails that customers will love.
They also have landing pages, web push notifications, and forms.
- It offers one of the most simple pricing structures
- Pricing is directly tied to the number of subscribers
- There are more than 700 templates built into the software
- You can choose from both paid and free plans.
- The free plan is only available to 500 subscribers
Drip is an enterprise marketing platform that can be used by bloggers, digital marketers, as well as eCommerce.
There are many tools that can be used to simplify sales funnels, marketing automation, personalization, and more.
Email software integrates seamlessly with all major website builders, including WooCommerce and WordPress. This allows you to add opt-in signup forms and popups on your website or blog.
Drip stands out from the rest of its competitors due to its intelligence marketing tools, list group, and split testing features. These features allow you to reach targeted customers quickly.
The support system includes a live chat, training in automation, perfect documentation, guides, and webinars.
- Robust Tools
- Email Marketing: Track Revenue
- The paid plans can be a little expensive.
- Some features can be difficult to use.
Mailchimp is undoubtedly the most widely used email marketing software today. Mailchimp offers permanent free email marketing services. You don’t have to sign up every month, as most service providers require.
MailChimp Is an email management system that allows webmasters to collect email addresses and send them out via email.
Mailchimp is an excellent email software that can be used by both beginners and professionals. You will find autoresponders, drag-and-drop email builders, segmentation, and tracking analytics, as well as autoresponders.
- It is also possible to set up email delivery times based on the time zone of each user.
- It can be integrated with many popular websites such as Shopify and WordPress.
- Mailchimp is limited in automation features compared to services like ConvertKit or Drip.
Hubspot is a well-known marketing automation tool that works in the same way email marketing tools. This service allows marketers to create, personalize and optimize emails without the assistance of web designers or IT personnel.
Hubspot’s ability to automate workflows is one of its greatest strengths. This allows anyone to easily set up email triggers and direct leads to the targeted customers. It also has an amazing mapping tool that will give you more visibility into your email management system.
- Hubspot is easy to use and customizable
- It perfectly aligns outbound and inbound marketing efforts
- It may be difficult for some people to use.
Also read: Top 5 SMS Marketing Software for 2022
GetResponse, an email marketing tool that is widely used, is also popular. It’s easy to use, making it an ideal solution for small businesses.
This service includes great marketing automation tools that enable you to create automated and customized campaigns.
GetResponse provides a landing page creator that allows you to access more than 150 templates. You also get free hosting, drag-and-drop features, and a wide variety of page elements.
Drag and drop builders are a popular feature that allows you to create segmented contacts and campaigns. You can also send targeted emails to any number of groups.
GetResponse also offers over 5000 Shutterstock images for free that you can use on your website.
This tool is best known for its email marketing services. It makes it easy for users to collect their emails from landing pages. GetResponse is a specialist in creating forms that capture leads faster. This is great for growing your list.
These email marketing tools will make it easy to create effective marketing campaigns that increase sales.
- It features responsive forms, a landing page, and autoresponders that make your job easy.
- It can easily be integrated with third-party services like ZenDesk ZenDesk SalesForce, ZenMonster, ZenDesk, and Google Docs.
- Support is available via email, phone, or live chat
- You also get a free one-month trial
- Users can’t access any tools after the 30-day trial.
SendinBlue offers comprehensive SMS and email marketing tools for businesses. It’s one of the most user-friendly email marketing software and comes with a free plan that allows you to send up to 300 emails per day.
If you’re serious about your marketing strategy then you should consider their Lite plan, which starts at $20 per month. You can send as many as 40,000 emails per month with no daily limit.
- The platform is free and very simple to use. You can create opt-in forms, automate emails, and customize your templates.
- You can chat with them live or use the CRM feature to win your free plan
- You can check your statistics in real-time and receive accurate reports on the performance of marketing strategies.
- A special feature allows you to schedule emails and then trigger them.
- Your free plan limits the number of emails you can send.
In conclusion — Email marketing software
There are so many options for email marketing software that you can choose from that you won’t be disappointed. There are platforms that are affordable and others that are ideal for enterprises.