Marketing is one of the aspects of business which can be managed via mobile devices. Digital marketing apps are moving to mobile devices because consumers spend so much of their time on them.
In some cases, managing mobile content on a desktop is cumbersome and inconvenient. Marketing content is more on-the-spot and low-production content can now go viral.
There are many cool apps that can make the work of business owners and entrepreneurs easier. Which ones are worth using? The Top 10 digital Marketing Apps for 2023 is here.
Top 10 Digital Marketing Apps
1. Buffer
Buffer has become one of the most popular social media scheduling apps. Its primary function is to allow users to schedule updates for multiple Twitter, Facebook and LinkedIn accounts. App also provides statistics about how each post was received. In the latest version of iOS, sharing and scheduling can be done from within other popular apps such as Safari. Buffer offers four plans at competitive prices: Small Business ($99/month), Large Business ($399/month), Pro ($15/month), and Free.
Also read: Top 10 Mobile Apps for Launching Startups
2. Hootsuite
Hootsuite is another social media management tool that allows you to schedule your posts for Twitter, Facebook Instagram LinkedIn and Youtube. Buffer is more expensive, but it offers more planning options at all plan levels. Hootsuite currently offers a free plan that allows users to schedule 30 posts and manage up to 3 social media accounts. Payment plans begin at $25 per monthly and let you add team members, manage more accounts, and schedule more posts.
3. Facebook Pages manager
Facebook has become a monolithic mass of content. It’s difficult to manage your Facebook business page when you have to deal with Facebook Groups and Facebook Marketplace. The Facebook Page Manager app streamlines most of the activities involved in managing a Facebook business page. This includes posting, liking, commenting and replying to private message. This Facebook app allows you to manage your page, edit images and details, as well as track statistics. The app is free.
4. Facebook Ads Manager
You can advertise on Facebook and Instagram. This marketing app helps you run Facebook or Instagram ads from your smartphone. You can easily manage your Facebook campaigns from your phone. Edit your budgets and schedules, create Facebook ads and track them, all with the touch of a finger. This app helps you to stay on top of ad spending and campaign success, no matter where you are. The Facebook Ads Manager app is also free, just like the Pages App.
5. Later
Later, originally launched as Latergramme allows you to publish and schedule posts on Instagram whenever it suits you. Instagram’s inability to schedule a post for a later date is one of its most frustrating features. Later solves this problem, allowing you post at a later time (hence its name). The ability to manage multiple accounts on Instagram in one place is another great tool. You can use images from your library, Dropbox or Google. Reports on hashtags and user activity make it easy to do analytics. Later is available for free, but with limited functionality. Paid plans start at $9/month per account and go up to $49/month per user.
6. Canva
You can use this service to create images for your social media pages. Canva’s new app brings the best of the web to your smartphone or tablet. Drag and drop elements to create customized images. Canva has integrated social sharing, so you can share your images directly on social media by simply tapping the screen of your phone. Canva is an excellent free tool if you only need to edit images. You can get more features with the Pro and Enterprise plans starting at $10/month.
7. Grammarly Keyboard
No one wants to see typos in emails or posts. The Grammarly Keyboard is like carrying a professional editor around with you. This app allows you to use a keyboard that scans for grammatical and spelling errors. Over time, it helps you improve your writing by removing mistakes and bad grammar. This marketing app works in any app and is free.
Also read: Top 10 Content Writing Tools
8. REP
Rep could be extremely helpful if you’re considering working with influencers for your business or if you are one yourself. REP offers a marketplace where influencers and brands can connect and work together. Our tools allow brands to find influencers and access analytics. Influencers can apply to promote a business’ products after sharing their product. Collaborations can be free, paid or pay-per click. Influencers are able to use the app in order to earn money, trips, prizes and products. The app allows you to send payments directly from the app. This makes transactions easier.
9. Plai
Marketing is a complex process that requires you to sign in to multiple websites to track your data. PLAI is a new app that combines analytics from Google Ads and Google Analytics with Youtube.It provides a smooth visual interface that allows you to track your marketing results day-to-day.This app offers trending content and keyword research.You can learn about the latest marketing techniques and discover keywords relevant to your niche before creating a campaign.This easy-to-use marketing app will help you to better understand your marketing analytics.
10. Google Analytics
If you don’t track your results, digital marketing is useless. You can improve your marketing by knowing who clicks on your content, for how long, and from where. You can monitor your website analytics properties from your smartphone with the official Google Analytics app. You can track your business metrics on the move with the app. This app is free and offers detailed reporting about your website, your target audience, and your digital advertising efforts.
Develop Your Skills for Success
These marketing apps will help you run your business from your mobile phone, whether you are on the road or at work. While on the move, you can track, audit and connect with your customers. Many of these apps are free to use or cost very little. adoption of these mobile apps is beneficial for your business as technology continues to advance.
