Many articles have been written about influencer management platforms. Each platform offers a different service. Some platforms are experts in offering influencer relationship management tools.
Each platform profiled in this article includes some kind of influencer management tool that can help their clients manage their influencer marketing. You may find it difficult to keep track of everyone’s progress and communication if you are working with many micro-influencers. This is not traditional marketing, where you might only need to communicate with one media outlet or an agency. Many influencers could be managed by large companies.
But you cannot just communicate with all your influencers. Personalize your communication with each influencer.
This can be made easier by using tools for managing your influencer relationships. You can manage your influencer relationships by storing all information necessary to build strong, positive relationships. These influencer relationship management tools allow you to store important information so that your influencer management runs smoothly.
Top 10 Influencer Relationship Management Tools
Grin believes that influencer marketing means marketing to influencers. Grin recognizes that brands can only build trust with their influencers if they are open to sharing their ideas. The pricing can be customized.
Grin is targeted at eCommerce businesses. It integrates with major shopping platforms like Shopify, WooCommerce, and Magento. Grin integrates directly with email systems such as Gmail, Outlook, and real-time communications such as SMS and Slack. You can also import contacts and communications from the past.
Grin gives you all the tools to cultivate authentic brand relationships at each stage. These include customized email sequences and the ability to track opens, clicks, replies, and others.
The platform recognizes the importance of establishing a long-term partnership and authentic influencers. One-on-one promotions can be shared, managed, and tracked. This includes deliverable tracking, product management, and contracts.
It doesn’t matter with how many influencers you work. Multibrands, influencer programs, and campaigns can all be managed in one place. You can also organize relationships by stage or managers, agents, or other custom properties.
Grin can help you grow your influencer network if you have brand champions. Grin’s lookalike tool allows you to input the top influencers in your industry and search for new ones with a similar audience, engagement, and reach. Grin recognizes the influence of your influential customers. Grin will pull all registered users on your eCommerce site into her database, and then go out to find their social profiles. The influential customer’s tool can be used to identify loyal customers with high-engagement followings and then recruit them to your brand as influencers.
Grin makes it easy for you to track the success of your campaign. To determine each campaign’s true ROI, you can track all KPIs for your influencer marketing campaigns, including a budget, spend, and revenue. You can track the influencer performance breakdown to see content posts, total revenue, conversions, and influencer media values, as well as ROI for each influencer.
CreatorIQ does not make its pricing public but it was clearly made for large companies with high-end budgets. Their smallest clients are those that earn around $100m per year.
CreatorIQ connects directly to the APIs of social platforms and its AI-powered algorithm analyzes over 1 billion social accounts. The system currently indexes more than 15,000,000 creator accounts. CreatorIQ uses a content-first approach to discovery. The AI examines all parts of any piece of content, including the image, location, mentions, and even emojis. It then makes logical inferences. Each influencer is assigned an “Integrity Quotient” by the AI. This can be used to help you determine how authentic your audience is.
To invite selected influencers to your network, you can send them an email. You can invite them to register with you, and they will go through an onboarding process. They create an account and fill out tax and compliance forms. Your portal will be connected to their social media accounts and CreatorIQ will be authorized to access all data you have not been granted. The AI can see how many people are seeing the content and predict their reach by using the one-to-one connection between social relationship platforms and accounts.
CreatorIQ users have many opportunities to communicate, annotate and share information. Private links can be used to share some aspects of a campaign.
Upfluence was built on a huge database that includes nearly 3 million influencers and a total reach of 82. billion followers. To find influencers, brands and agencies can use Upfluence to search for them using as many keywords or as they wish. You can assign a relative weight to each keyword to get very specific results.
All email correspondence is stored in Upfluence and can be retrieved easily. All messages sent to and from influencers can be viewed by team members. The lifecycle management component tracks your progress for each influencer, including who you are negotiating with, when you have to finish the content, and who is still waiting for payment.
Upfluence has a social listening feature that is more flexible than others. Multiple streams can be created for different purposes. You can track your competitors’ activities and mentions. You can even track campaign-specific hashtags that are used by influencers who you work with.
AspireIQ was previously known as Revfluence. It quickly finds high-performing influencers and gives you the tools to nurture them. The original Revfluence version was a weak point due to its influencer discovery tool. However, it has been greatly improved by the AspireIQ version.
AspireIQ comes with a comprehensive set of management tools. These include Digital Term Sheets that are used to define the terms and conditions for each deal. These act as contracts, stipulating the work required and the amount due. For campaigns that provide creators with products, there is Creator Management. This allows brands to automate product selection and creators can submit proposals to select the size, color, etc.
The Content Collaboration tool allows creators to submit content to brands/agencies. They can then review each requirement in the digital term sheet or request modifications.
Traackr was founded in 2008 and is as old as the industry. The company is currently focused on managing influencer relationships. Although the platform offers a variety of tools for campaign management, the main focus is on the relationship aspect. Subscribers can access the platform for either an annual or multi-year fee.
There is a slew of filters and options available for the influencer discovery function. Although the influencer database is not an opt-in network it can be used to search and filter. It is curated by humans. Every person in their database receives a score based on two metrics: Reach and Resonance.
Traackr allows you to add influencers to your network. There are many ways to organize them. You can organize them by topic, tier, and brand affiliations. You can also group influencers based on how close you are. This makes it easier for marketing teams to collaborate. Any member of your team can view where you are with an influencer, and adjust their approach accordingly.
Traackr gives you the ability to personalize the information you keep about each influencer. Each member of the team can make notes and store other information. Traackr stores all communications, including social interactions and emails.
You can track influencer content using the platform’s social listening tool. The platform also includes a network visualization map, which shows how influencers are connected to each other within and outside of your network.
Mavrck rewrites the traditional premise of influencer marketing. Mavrck instead of trying to find influencers that can bring in more customers, Mavrck identifies existing customers with the greatest influence.
Your customers log in to your site via their Facebook accounts. Mavrck collects all opt-in and public data associated with each account and measures each customer’s influence. It activates automatically for customers any campaigns that he/she qualifies for.
Macrck offers 20 pre-defined digital activities that your influencers are able to do. You can reward your influencers for participating in digital activities you have allocated to a campaign. Your influencers can be segmented based on a variety of criteria. You can also assign digital activities to them based on the segments they are in.
Influencers will create content on your behalf that is meant to bring people back to your website so they can register for the scheme or purchase something. They can then sign up for the scheme and you will have direct marketing access.
Peg is solely focused on YouTube. You can choose from a 6- or 12-month subscription, and you can get custom pricing depending on your business size and needs. Individual creators have the option to create profiles free of charge, while talent managers and MCNs are able to do the same for their clients.
Peg values quality more than quantity. Peg encourages this by only adding influencers in two ways.
- Peg has exclusive relationships with top-quality talent agencies through partnerships
- Peg’s algorithm, searches YouTube for influencers that meet very specific criteria.
- Peg is a background worker who reviews each influencer’s content. She then assigns them a Safety Score. The higher the score, the more family-friendly the influencer.
Peg’s discovery engine is so thoughtful and deep that it carries over to their management tools. It looks similar to a group chat on your smartphone. Private messages can be sent back and forth between members of an internal team by pressing a button. The messaging area turns black to show that the message you are about to enter is only for internal use. Each message you type into Peg is sent as an email to all members of the thread.
Sideqik, an automated influencer marketing platform that focuses on growing and engaging fans for brands in the gaming and e-Sports, lifestyle, and entertainment sectors, is fully developed. It offers all you’d expect from a campaign management platform, including influencer management, campaign creation, management, payments, and automation.
It doesn’t depend on an internal database of influencers that have opted in or whose profiles were pulled from social media. It analyzes your social followers and evaluates each one for their influence. To gain more insight into these people, you can use the influencer dashboard. You can also add and manage influencers that may be of interest to you.
These people can be segmented in many ways. You can use reach, topics, or location to do so. Sideqik will send an email inviting them to sign up for your social campaigns to earn rewards once you have identified the people you wish to activate. Sideqik also looks for new recruits, such as people who have already followed your social accounts and those who have engaged in one of your campaigns.
The platform offers “blueprints” that can be used to create more than 12 different types of campaigns, each with its own goals and actions. These campaigns can be run by themselves if everything is set up correctly upfront. It is possible to find, activate/or manage thousands or hundreds of influencers at once and market at scale.
9. Post for Rent
Post for Rent is designed to work with all brands. It’s equally suitable for talent managers and agencies. For $59 per month, you get almost everything on the platform, plus any service fees. Larger companies will pay $999 per month (often discounted up to $399), but there are no additional service fees.
This influencer management software provides a simple interface for creating campaigns. Each step is broken down into separate steps. You can also publish a public campaign–Post for Rent to notify suitable influencers via a mobile application.
After you publish your campaign, it will be marked as Active in the dashboard. To manage each campaign, you can click on it and track its progress. Post for Rent’s relationship tool for influencer management makes it easy for you to negotiate prices, reject or approve content, and keep track of your scheduled content.
Influencity was founded in 2014 and has worked tirelessly to build the best Al-powered influencer platform available. The tool offers more than 60 functionalities, which help over 2,000 companies worldwide manage their influencer campaigns. This is the most popular influencer management tool for brands such as Johnson & Johnson and Nestle.
The platform of Influencity offers a search engine that returns over 70M results worldwide, influencer analysis such as KPIs and demographics, interests or brands affinity analysis, audience overlap analysis, fake followers, campaign management tools, and reporting.
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