Marketers have to have data. A marketer can’t know what is working for his campaigns, identify potential problems, or determine which areas to concentrate his efforts on. But not all data is the same. Knowing the metrics to track can make the difference between success and failure. Marketers have access to dozens, if not hundreds, of marketing analytics tools.
While some of these tools can be used for free, they only do one thing well. Others require users to pay a monthly fee. They also offer many functionalities. These tools all promise the ability to process data and extract insights. But which ones are worth your attention?
Why do you need the best marketing analytics tools?
Digital marketers need a way to measure and manage the effectiveness of their marketing campaigns. Marketing analytics tools enable them to do this. Marketers can use marketing analytics software to increase their effectiveness and show their worth. They aim to improve marketing activities and justify the investment.
Marketing analytics tools can gather data from every channel in your marketing mix, and then report on it. Marketers can generate reports easily without having to rely on data scientists, track campaign successes, and do competitive analysis. These marketing analytics tools can track and capture the following information about your marketing campaigns:
- Website visitor data
- Customer touchpoint/event data
- Paid campaign performance data
- Customer purchase data
- Email marketing data
Top 10 Marketing Analytics Tools
Here’s a list of top marketing analytics tools you might consider including in your marketing strategy.
1. Google Analytics
Google provides a free and basic website analytics tool. It can be used to track traffic to your website and know where visitors are coming from. You also know how they got to your site, what they did to get to it, and the time they spent on it.
Google Analytics is also compatible with Google AdWords or Google Data Studio to provide deeper insights into your marketing data. It is difficult to track and define new conversions. Additionally, you cannot track individual users and get a better understanding of how they use your site.
Google Analytics Basic is a free analytics tool for digital marketing. It is suitable for most businesses. You can also purchase a premium version for about $100K per year that includes advanced data analytics capabilities, full support from Google, and unlimited access to Google Support.
MixPanel aims to track events on your website or mobile app. You can track what your users do on your website or mobile app.
MixPanel will show you the trend count, users who have used the event, and the order they were added. You can also use it to create funnels or A/B tests for different versions of your mobile application. Mixpanel expects that you add the events you need to track and concentrate on.
This can be done using either a visual selector or code annotations. Once you have made your selection, the dashboard will display the events that are being tracked and the metrics. You can choose from a Starter plan or two additional plans that will cost you a monthly subscription.
3. The AdWords Performance Grader
PPC is a popular way for marketers to reach new customers and grow their businesses.
There are many factors that can determine your success as a PPC marketer. Sometimes it can be difficult to find the right areas you should focus on.PPC marketers require AdWords Performance Grader.
The Adwords performance Grader allows you to quickly and securely assess the strength of your Google Ads accounts. After the tool has completed an audit of your account it will provide you with a detailed report detailing the strengths and weaknesses.
This tool can be used to identify account elements that require more attention. This tool is free to use.
4. Heap Analytics
Heap is a web- and mobile analytics tool with similar functionality to MixPanel. Heap Analytics allows you to track all activities of your website visitors. It can be used to pick the events you want to analyze and display them on your dashboard. You can track individual user behavior and create segments based on that behavior.
There is a free plan, and there are two additional plans that will require you to pay a monthly fee.
Cyfe allows marketers to connect data from different marketing tools and view it all in one place.
It can be used to track data from your social media marketing platforms and sales platforms, as well as pay-per-click marketing channels. It comes with pre-built widgets you can use for connecting to Google Analytics, Google AdWords, and Salesforce accounts.
Cyfe will then gather all data from these platforms and present it on one dashboard. Cyfe offers a free plan as well as three plans that cost a monthly subscription.
Klipfolio allows users to create interactive dashboards, which can be used to host marketing-related information from different digital marketing analytics tools and channels.
It can pull data from Google Analytics or Facebook. This is useful for monitoring your performance and displaying all data in an integrated dashboard. You can save time by using pre-made templates for dashboards, so you don’t have to make your own.
You can create your own dashboard to meet your specific needs. Klipfolio is a great tool to manage multiple marketing channels from one place. The price starts at 49$
Optimizely can be used to perform A/B testing on web pages or products in order to determine which version is best.
The marketing analytics platform allows you to easily change the design of pages without modifying the code. You can integrate it with other analytics tools such as Google Analytics, Bizble, and Clicktale. These experiments allow you to easily track Optimizely experiment results on other dashboards, as well as additional data segmentation.
This tool is great for marketers who are concerned about website performance and online marketing results. You can use its A/B testing capabilities to help you convert more users and improve your ROI. There are different pricing options depending on the traffic you need.
SEMrush can be used to help you analyze your competitors’ marketing strategies.
It will help you outrank your competitors in search engine results. Users can also use it to monitor the social media accounts and brands of their competitors.
It can also be used to track your brand. SEMrush offers an analytics report tool that displays the keywords used by your competitors in AdWords campaigns. It can also be used to analyze keywords you are interested in using in your AdWords campaigns to determine their competitiveness.
This tool is great for marketers who want to increase search engine traffic or monitor the activities of their competitors. SEMrush has three pricing plans. The cheapest plan costs $99 per month.
BuzzSumo provides users with data on trending topics across the major social media platforms. You can analyze data for a variety of time periods such as the past 12 hours or over many months.
You can see which topics are gaining the most social traction in your industry. You can also use it to search for keywords, backlink information, and content type filters. It even has influencer marketing capabilities. The data can be exported to another format so that you can analyze it in greater detail.
There are three pricing options available, with the cheapest plan starting at $99 per month.
This social media analytics software allows you to analyze the performance of your social media ads campaigns using a series of dashboards.
This tool has a great real-time reporting feature that provides up-to-the-minute data about who and how many people are engaging with your content on social networks. You can also see the most engaged followers and fans, as well as make recommendations about how to reach them. It also shows you how to personalize your social media content to increase engagement. This content marketing analytics tool has pricing options available, with the cheapest plans starting at $9 per month.
Marketing analytics tools can help you gain insights into your marketing data but they come with many challenges.
These are the challenges:
Many marketing analytics tools require monthly subscription fees. The free trial offers a limited range of features and only lasts for a short time.
2. Real-time data
Most digital marketing analytics tools do not allow users to pull data in real-time from digital marketing platforms.
You now know the reasons why marketing analytics tools are necessary. We’ve also shown you the top marketing analytics tools available. Make your choice today. Integrating data from multiple sources improve analysis results. You can find an all-in-one solution that will allow you to not only transfer data but also convert it into the analysis-ready format.