This does not have to be a problem. These competitor analysis tools will help you gain insight into the strategies of your competitors.
It is important to see the keywords, backlinks, and advertising strategies of your competition. This saves you time and you don’t need to reinvent the wheel.
With the right tools, competitor analysis can provide great inspiration and motivation. These are the top competitor analysis tools.
Top 12 Competitor Analysis Tools
It is important to understand what your competitors are doing if you own a small business or have a website. SEMRush is a great tool to help you do this. This tool allows you to see which keywords your competitors rank for and which ones are being bid on by them (so that you can stay ahead). You can also see the top advertisers so that you can steal customers from them.
SEO Rush is a keyword research program that helps you to find keywords for websites and drive traffic to your site and generate leads. It includes an organic traffic estimator and SERP analysis. You can see which keywords your competitors rank for so that you can keep up with them.
SEMRush has three pricing options: Guru, Pro, and Business. To find the best pricing package for you, sign up for a free 14-day trial. SEMRush charges a monthly fee of $119.95 to $199.99, and a yearly subscription costs between $19.95 per month and $39.99, depending on which plan you choose.
Ahrefs has been a popular tool for research. It’s very effective at finding backlinks that other tools won’t. will not find every backlink. Ahrefs is a tool that many SEO professionals have in their toolbox.
It also provides very detailed keyword research. Ahrefs provides an estimate of the keyword’s level of competition. This can be used to determine the competition level and volume of each keyword. It is possible to view the backlinks for any website.
Ahrefs can track multiple backlink profiles per month, which is a great feature. Reports will be sent to you detailing which keywords have been improved. Reports will also include information about how many backlinks your competition has earned.
Also read: Top 9 Link Tracking Software for Marketers
This is the best keyword research tool on the market. Spyfu allows you to see a wide range of keywords that are being used in your niche.
This is a great tool for SEO. This tool can keep track of your and your competitors’ rankings over time. It also allows you to view the history of keyword rankings.
Spyfu can also make use of Google AdWords. You can also see the ad history of your competitors. This allows you to see how their ads have changed.
It is much easier to reverse engineer winning ads. An ad that is a winner is one that has been running for months or even years. Direct response ads that are losing money are not recommended.
4. Keywords everywhere
It is an easy and useful tool for keyword research. It’s an extension for your browser. It can be used to quickly check the volume of different keywords.
Keywords Everywhere offer the option of viewing one keyword per search or downloading CSV files.
It can also be used to analyze the keyword density on your competitor’s website. This is very useful because you can use the average of the first 10 results for a better idea of what is working.
Mongools is simple and affordable. It is also positioned as an alternative to Ahrefs.
The package includes:
- Tracking rank
- .Keyword research
- Backlink analysis and indexing
- Local SEO “SERPchecker”
This tool can be used to analyze major SEO competitors. This tool can search for keywords in search engines and suggest keywords.
Local SEO is the focus of the SERP checker. This allows you to view the authority of the first page’s result. It makes it easier and quicker to determine whether you can compete for these keywords.
Ever wondered how popular your competitor’s website is? Alexa will give you an estimate of how much traffic gets. You can also get an estimate of bounce rate and similar sites.
There are many other functions that it performs that most people don’t know about. These are some of the capabilities Alexa has:
- Keyword research
- Competitive analysis
- on-page SEO auditing
- Keyword research
- Analysis of audience interest
This tool allows you to type in the domain of your competitor and view their keywords.
It will show you which pages rank highly on their website. Ubersuggest will also tell you which posts are doing well on Facebook. This data will help you avoid writing posts that aren’t popular with the market.
Ubersuggest also allows you to enter competitor keywords. You can then find long-tail keywords which aren’t being targeted.
Long-tail keywords can be used to identify specific and lengthy keyword strings. They are more likely to be used by people at the end of their buying journey. Long-tail traffic converts at a higher rate.
This tool detects broken links and duplicate content. To find broken hyperlinks, you can simply enter the domain name of your favorite niche. You can then reach out to have the link pointed to your site.
Siteliner also displays:
- The average word count per page
- average load speed
- The number of words per webpage
9. Google Keyword Planner
This is an inexpensive and classic research tool. A monthly subscription is not required. The data is fairly accurate. However, you will need to place bids for certain keywords in order to get more specific data.
It also offers decent keyword suggestions. It will also show you which keywords have a lot of competition. These are keywords that you might consider targeting in your on-page SEO to reduce ad spending.
Also read: 9 Best CRO Tools to Boost Conversions and UX
10. Link Explorer
Moz offers a free tool called Link Explorer. The tool, once known as Open Site Explorer, is being phased out.
This tool will show you how much traffic each keyword of your competitors gets. This information makes content creation much easier. These keywords can be used to create content.
It’s much easier to have an SEO tool installed in your browser. It’s not necessary to scroll through multiple screens. It’s easy to scan backlink profiles and keyword data as you go. MozBar lets you save all this information in a CSV file.
12. Facebook Ads Library
All competitors who run ads on Facebook are included in the ads Library. This was done by Facebook to increase transparency. Click “Search all” and not “Issues elections or politics”. This will ensure that you see regular business ads.
This is a useful tool. It doesn’t give you exact targeting details. It allows you to see the ad copy and pictures as well as when it was running. You can determine if the ad is profitable by knowing its length.
Conclusion – Competitor Analysis Tools
There are many ways to gain valuable insights about your competitors. There are three main ways to gain actionable insights into your competitors: SEO, PPC, and social media analysis.
For insight into SEO competitors, look at the content, keywords, and backlinks. Instead of starting completely from scratch, you can improve on what is already being done. Marketing simply means reaching one level above your competition.