Top 15 B2B Marketing Tools

Top 15 B2B Marketing Tools

Did you know that 98% of B2B marketers agree that marketing automation is crucial to the success of your business? You can run your campaigns more efficiently with the right B2B marketing tools and platforms. These tools not only provide valuable insights about your target audience, customers, and market but can help you make your campaigns more efficient.

B2B marketing tools can be used to help with various forms of online marketing. These tools can help you with everything from social media to search engine optimization (SEO) and even managing your customer base.

It becomes more difficult to keep track as your online business grows. B2B marketing tools are a great way to manage all your marketing channels.

We now know how important B2B marketing tools are. Let’s look at the top tools for B2B marketing campaigns.

List of Best B2B Marketing Tools and Platforms

Let’s look at 15 top B2B marketing tools to automate your campaigns and determine their effectiveness by 2022.

1. HubSpot

HubSpot is your one-stop platform for B2B marketing and sales. It is completely free to use. HubSpot makes it easy to track leads and organize them efficiently, and helps you build better customer relations.

This software solution will help you accomplish everything, from email marketing automation to meeting scheduling and analytics.

2. Unbounce

Unbounce is a B2B marketing tool that allows you to create and test landing pages, sticky bars and website popups. It can be integrated with your CRM platform to run A/B testing on them.

The software offers many customizable templates. If you wish to make them more customizable, you can edit JavaScript or CSS.

3. GetResponse

GetResponse has been voted the best marketing automation software. This B2B marketing tool allows you to create landing pages, promote webinars, and run email campaigns all from one platform. You get free onboarding and an incredible user experience.

The Autofunnel feature is a standout. This software allows you to automate your email marketing campaigns and create automated sales funnels. This software starts at $15 per month.

4. Ahrefs

Ahrefs is a great tool to help with the SEO aspects of your marketing efforts. This B2B marketing tool allows you to conduct keyword research, track rankings, and find backlink opportunities. You can also study your competition. Ahrefs provides actionable insights that will help you beat your competitors and rank higher in search results.

This software tool is great because it can help you identify which content ranks highly in your niche. You can also track online mentions with the web monitoring tool.

5. BuzzSumo

BuzzSumo is an essential tool in your arsenal of marketing tools. It makes it simple to plan your content strategy. This B2B marketing tool lets you see what content is most in-demand and which are currently popular. This will help you to create content that is more likely to be shared with your audience.

You can also track the most popular channels and content types for each type of content.

This B2B marketing software solution has the best advantage of helping you to find influential people in your niche. You can boost your digital marketing by partnering with them.

6. Marketo

Marketo is a popular B2B marketing tool. It allows you to plan, execute and measure digital marketing activities. Marketo is able to help with all aspects of digital marketing: lead generation,, mobile marketing, and email marketing.

You can even use it to help with account-based advertising. This best B2B advertising tool is suitable for all organizations.

7. Buffer

A buffer is a tool that automates your social media content posts. Schedule your social media posts with this B2B marketing tool, while you concentrate on other activities. You can also analyze your posts’ performance to adjust your social media strategy.

Automating your social media posting schedule will allow you to post consistently on social networks without much effort. This software solution is also free. This software solution is an essential part of your digital marketing strategy. This is the best tool for B2B promotion on social media.

8. Salesforce

Salesforce is a powerful B2B marketing tool that enterprises can use. Salesforce is ideal for large companies that have to store large amounts of lead generation and customer data. It will help you to build strong relationships with your prospects and customers.

Salesforce offers a variety of software solutions that can be used by all brands. Salesforce offers a variety of software solutions for all brands, including the ability to create an eCommerce store and drive sales and engagement. Salesforce also provides detailed analytics that can help you analyze your performance. This is the best B2B sales software to increase sales.

9. Clearbit

Clearbit makes anonymous web traffic more accessible. These anonymous web traffic can be turned into detailed customer profiles. This B2B marketing tool allows you to identify prospects quickly and gain valuable insights about them which can help you generate more sales.

Clearbit is a top-rated software solution for data-driven marketing. Clearbit identifies web traffic based upon IP addresses, so you can tailor your content to your target audience.

10. OptinMonster

OptinMonster can help you convert web traffic and collect leads. This B2B marketing platform allows you to grow your email list, decrease cart abandonment and increase conversions. You can personalize your offers with behavior automation, which will increase your conversions.

This software solution has the best feature of all: it allows you to customize templates with drag-and-drop builders. You can also test your lead generation strategies live, so you can make changes and improve them to increase conversions.

11. Sprout Social

Sprout Social, a leading social media management platform, makes it easy to manage your social media marketing. This B2B marketing tool allows you to schedule and publish posts as well as analyze the performance of your content. It can be used to track brand mentions and participate in conversations about your brand.

You can also use its social media automation tools to get the most from your social media marketing efforts. Its B2B tool allows you to easily build a chatbot with its bot builder, or automate social media scheduling via ViralPost and Sprout Queue.

12. Engagio

Engagio, a B2B marketing tool, is useful for account-based marketing. Get dynamic alerts about accounts and automate actions based upon user actions. It connects marketers with sales teams by giving insight to sales teams. This also aids in measuring ROI and engagement.

13. Zoom

Zoom is a B2B marketing tool that makes it easy to host webinars. It is essential for every B2B marketer. Your virtual events can host up to 100 participants via interactive video and an unlimited number of attendees.

You can also get a customized package to view only audiences. Zoom offers dual-screen support, which allows viewers to view both the panelist as well as the presentation simultaneously.

14. Intercom

Intercom is a powerful B2B marketing tool. It allows you to capture leads and convert them. You can also engage customers via push and in-app messages, and offer support through bots and live chat.

You can quickly solve customer problems faster with an integrated help desk and knowledge bases. This software solution simplifies the process of growing your brand, whether it’s lead generation, customer engagement, or customer support.

15. DiscoverOrg

DiscoverOrg can assist you with account-based marketing and lead generation. You can also close deals quickly with this B2B marketing tool by reaching the right audience at the right moment with the right message.

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