Campaign management tools are vital parts of campaign execution for organizations and teams around the globe. No matter how small or large your team is, Campaign management tools can help you work more efficiently and make your day-to-day tasks easier.
If your work is in the creative, marketing, and agency worlds (or if you are a professional in these fields), You know how complicated and complex planning campaigns can be. Campaigns are a collection of actions that are taken in order to achieve a goal.
Your brand could, for example, launch an advertising campaign that papered New York City subways with the aim of increasing brand awareness. This campaign would include hiring and working with creative agencies to create the ad, choosing ad copy, defining the target audience, picking where it should run, and coordinating social media ads.
What is Campaign Management?
Campaign management refers to the organization and execution of every step of a campaign from planning to execution. Good campaign management is essential for teams to manage the overwhelming amount of work involved in every campaign. It’s hard enough to balance and keep track of all the planning materials. But when you get started on the campaign, you are overwhelmed with creative assets, feedback, and deadlines. You’ll have spent hours organizing and streamlining everything by the time the campaign goes live. It can seem overwhelming.
Also read: How to Create a Successful Brand Campaign
Top 15 Campaign Management Tools
There are many campaign management tools available that will help you organize your materials, increase your chances of success and ensure flawless execution. We’ve compiled a list of our top campaign management tools, both paid and free, to help you better understand the variety of options available. To make it easier, we’ve divided the tools into different categories. Let’s get started.
Because thousands of companies use Hubspot, it is at the top of our list of campaign management tools. Although their offerings are extensive, we love Hubspot’s simple email marketing tool. Hubspot’s email features allow you to create custom emails using a drag-and-drop feature (which you can get help with from companies like Mail Bakery) and then send them to a specified list of contacts.
Hubspot’s email advertising allows you to A/B test, personalize your emails and see how much revenue your business has directly been attributed to each email. You can also monitor tons of analytics. Hubspot can be integrated with many of the top workplace tools that you already use. This makes it easy to integrate this tool into your workflow. Hubspot has workflows that can be used to automate any process or call an email validation API.
Cost: free marketing tools for small teams
Similar to Hubspot MailChimp is an easy-to-use drag-and-drop editor for email personalization, device optimization, and A/B testing. MailChimp offers a variety of templates that you can use to create and design the email of dreams. MailChimp’s pricing is what makes it stand out from HubSpot. It starts at $30 per Month for 2,500 contacts and goes up from there.
Cost: Free plan for sending to less than 2,000 contacts. Paid starts at $30 per user per month, with no set-up fee.
Drip is one of the best campaign management tools for anyone in the DTC or eCommerce business. Drip allows you to track how people interact with your brand via direct integrations with Shopify. You can then use this data to determine what kind of emails to send. Brands of any size will find enhanced marketing automation and workflow splitting testing valuable.
Cost: Accounts start at $49/month with a free trial
4. Constant Contact
If you are new to email marketing, Constant Contact can become one of the best campaign management tools. It’s extremely easy to use the drag-and-drop features. This is why Constant Contact is on our top list of best campaign management tools. Constant Contact allows you to segment emails and use powerful list-building tools for mass emails. You can also set up welcome emails and send triggered emails. This tool can also be used to schedule social media posts.
Cost: Constant Contact costs $20 per month
Hive is an all-in-one campaign and project management tool. It’s the only tool that you have to open in the morning. Hive elevates project management to the next level. It features native chat, native email, and over 1,000 integrations.
Action cards are the building blocks of Hive. They can be found within larger projects. These action cards allow teams to upload files, give feedback, approve proofing, tag others, and provide general comments. Hive is home to all-star teams at companies such as Uber, Google, Starbucks, and Uber. You can find out more about the full features of Hive.
Cost: starts at $12 per user per month
Trello is an excellent option for individuals or small teams looking for a simple project management tool. Kanban board-based, the tool was developed by an industrial engineer back in the 40s. Trello’s basic tool, cards, can be organized into different phases of the board.
For a more interactive experience, you can color-code the cards and attach files or images to them. You can also invite your team members to join you on a board. Trello has one major drawback: each board corresponds only to one project. If you want to create multiple larger projects, you will need to make more boards.
Cost: $9.99 per month for Business Class, Basic or Free
Todoist is one of the most popular productivity apps that allows you to group tasks based on projects. You can also filter by tags which you can color code.
Todoist’s “Karma” feature is a favorite. It is basically a way for you to game-ifying productivity so that you continue using the app. It awards points for tasks completed and actions performed in the app. Your Karma can be seen in the upper right corner of your app.
Cost: Todoist is free for basic, and premium versions are $28.99 per year
This company is a powerhouse in CRM, marketing automation, and analytics. Salesforce was founded in 1999 by companies that had to create their CRM tools. This was costly and time-consuming.
Salesforce outsourced this process and now it is available on a cloud accessible by everyone. It is highly customizable and can be used to track lifecycle leads and customer journeys during campaigns. Salesforce helps you to address any successes and issues that you run into throughout the campaign, so you can make the necessary adjustments.
Cost: Salesforce costs $25 per user per calendar month for 10 teams. After that, it goes up to $300 per person per month.
Also read: 8 Types of Marketing Campaigns You Should Know
BIGContacts CRM provides a wide range of business solutions including contact management, pipeline tracking, and marketing automation. You can track all tasks and contacts in one place. This helps you increase productivity and streamline campaigns. BIGContacts can be used to create automated email sequences that are based on customer preferences and journeys.
This tool allows you to generate reports that will allow you to keep track of your business’ performance and make better decisions. It integrates with many solutions such as Mailchimp, Emma, and Active Campaign. BIGContacts also allows you to schedule automatic reminders so that you don’t miss any important deadlines.
Cost: BIGContacts offers plans starting at $5/user/month and ending at $25/user/month depending on the functionality required. An enterprise plan can also be purchased at a custom price.
Zoho is another web-based CRM solution that is great for lead tracking and purchase control as well as pipeline management. This tool automates sales tasks including prospects and account management. It also connects easily to Google Apps and MailChimp.
Cost: Prices start at $12 per user per month and go up to $35 per user per month.
11. Google Analytics
Google Analytics is a basic marketing and analytics tool for any business with a digital presence. Once you have connected your website to Google Analytics, it is possible to track and parse visitors in many ways. This includes their source, whether they are new users, and if any of them have made a purchase.
You can save views on individual campaigns with custom dashboards.
Cost: Premium enterprise free of charge starting at $150,000
12. Crazy Egg
Crazy Egg is an excellent tool for teams who want to gain greater insight into the user experience on their website. This tool allows you to view heat maps of your website, which will show you where users click and how they convert over time.
Crazy Egg offers a 30-day trial. Simply enter your site details, and Crazy Egg will generate quick heat maps. These heatmaps can help you understand how your website functions, which is important for anyone running campaigns or trying to optimize landing pages. This list of Leadfeeder’s website analytics tools is a good starting point.
Cost: Crazy Egg’s basic plan starts at $24 per Month
Hootsuite is a social media management and marketing dashboard that helps you plan and schedule posts across multiple networks. It’s one of the first tools that allows easy scheduling of social posts. This will make your social media manager a lot more efficient.
The tool provides clear post-performance analytics which will help your team analyze successes and failures, and plan for future growth. This list of Hootsuite Alternatives allows you to compare the tool with other similar ones.
Cost: Prices start at $29/month, for 10 social profiles and 1 user. For up to 10 users, prices go up to $599.
Buffer is a social media app that allows you to schedule and analyze posts across multiple social media channels. You can use their publishing and scheduling tools to plan, collaborate, and publish content across Instagram and Facebook.
You can see all posts across social media channels with Buffer’s analytics tool and gain insights such as impressions, reach and follower counts on Twitter and Instagram, comments and likes, and more. It is one reason why it is one of our most popular campaign management tools.
Cost: Buffer’s Pro Plan starts at $15 per Month
15. Social Champion
Mailmunch automates email blasts and organizes campaign workflows. This software will help you stay connected with your audience. Mailmunch includes useful tools such as landing pages, forms, popups, autoresponders, broadcast messaging, and more. These tools can be used immediately or customized to suit your specific needs. Mailmunch offers a variety of pre-made email templates that make it easy to get started. Mailmunch allows you to create segments in your mailing lists. This will allow you to better focus your messages and drive more traffic to your website. It even features a cart abandonment feature for e-commerce shops.
Cost: Mailmunch is free to try for 14 days. Their premium plan starts at $13.99/month after the trial ends.