Conversion rate can be used to help you reach your goal. It is an indicator of the effectiveness of your app in the marketplace.
Before the global pandemic, mobile apps ruled the world. The total revenue from mobile apps was estimated at USD 108 billion in 2018. According to BoA, the number is expected to grow double by the end of 2020. Currently, there are 4.3 million apps on the two most popular app stores, Google Play Store, and Apple App Store.
App owners face a difficult task in converting onlookers to returning customers because of the crowded market. This article will explain what the Mobile App Conversion rate is, how it can be calculated, and 20 ways you can improve it. Let’s start!
What is the Mobile App Conversion Rate?
Mobile Application Conversion rate refers to the number of desired actions your apps take. The MAC rate can be broadly described in two ways.
- Either by the total number of app downloads
- You can also calculate the number of app users who have made a purchase.
The mobile app conversion rate is a valuable tool for both app developers and app owners. It indicates the performance of the app’s in-app store sales among final consumers. It shows how users use the app and the impact it has on their lives. It allows you to identify the relationship between users who download your app, register, and make in-app purchases.
20 ways to increase mobile app conversion rate
Mobile App Conversion is dependent on many factors that can easily be affected by tools and strategies that can help you get a higher rate of conversion for your app.
We will be discussing 20 methods to increase your mobile app conversion rate by 2022.
1. Allow your app users to take easy actions
Even a tiny hurdle can cause a user to withdraw from a purchase. You can avoid this by making sure your app’s conversion process is smooth, seamless, and intuitive.
You should test the processing speed again and again until you are satisfied with its accuracy. Integrations, security features, response times, and other aspects of your payment gateways are all important. All of these should reflect your ability to do business with you in real-time.
Also read: 9 Best CRO Tools to Boost Conversions and UX
2. Reduce friction points and streamline your processes
Apps should always be designed to make the user’s experience better. Find friction points and bottlenecks within your user journey. Check if your app requires email registration, GPS tracking, and data privacy.
Successful app marketers know that one extra step can make thousands of users bounce back. Recognize these friction points and eliminate them. You must ensure that every step in your process is necessary. Make it as easy as possible for users to follow the steps.
Using in-app surveys and Qualaroo to collect user feedback can help you identify friction points. This user feedback can be used to fix any issues in your app that could affect your in-app conversions.
3. Utilize split-testing tools
You can use tools that provide A/B Testing to create wireframes, taglines, icons, and other images. This will help you see what works for you and what doesn’t. Make an informed decision by comparing the services offered by different companies and platforms.
4. Leverage mobile app localization
Localization Adapting to local geographic areas is a process and Cultures and influences that appeal to diverse audiences from different locations. App owners who want their apps to grow internationally and to have an international presence must take this step. This increases the number of final consumers. You can also see the number of downloads you are receiving.
5. You can market your app separately for Ios or Android Platforms
Google Play Store, and Apple App Store both offer similar services. However, these platforms have completely different traffic and you, as an app owner, will need to take advantage of this.
Learn about the app stores and their users to understand their unique characteristics. You need to know their spending habits, preferences, interests, and responses so that you can create marketing strategies that make the most of these characteristics. While success on one platform might result in positive outcomes on another, it will not guarantee you total success. You need to have separate strategies in order to achieve that.
6. Optimize first impressions to users
The first impression is what determines the mobile app conversion rate. Users will be more likely to download your app if they view its screenshots in the App Store or Play Store. The user experience when they open the app for the first time after installing it on a smartphone or other device.
It’s possible to see it through your own eyes. If you downloaded an app and promise to make tax filing simple for you. But it stopped loading the first time it was loaded, would you not uninstall it? The screenshots part of this list of tips will be expanded upon later. However, we hope that you are able to understand the importance of making a good first impression on users.
7. App testing for all supported devices
Each device you claim can run your app must be checked for compatibility. This applies to all operating systems, including iOS, Android Tizen, Microsoft, KaiOS, and KaiOS.This is why compatibility testing your app across devices is so important, not only on smartphones but also on tablets and wearables depending on the app you use. This is true for desktops that run macOS, Windows, or Ubuntu. They are still widely used in offices and homes.
Your mobile app conversion rate will increase if you have more compatible devices. This is because it is unlikely that you will ignore any user segments.
8. Push Notifications are a great way to delight users
Send push notifications that are fun and not annoying to your users to stand out from the rest. We all know how boring and repetitive messages apps can be if they are not designed with the purpose of engaging users.
It doesn’t matter if they are loyalty rewards for long-time customers or promotional codes for new users, the words and wit of your messages can make all the difference in whether someone deletes your app because of repetitive messaging or a user installs it right away after they read the push notification that they receive when they go to the top, middle, or bottom your sales funnel. Conversion rates will rise once they associate positive emotions with your app.
9. Implement UI/UX optimization
Other ways to emphasize the purpose of an app are the user interface and user experience.Moving in the direction of providing fast services for the convenience of the user, and establishing two-way communications. Your app’s UI should reflect the first reaction of your target user.
The app’s UX/UI should be easy to use and not require a steep learning curve. The app’s design and flow should be intuitive. It should follow the established patterns wherever possible. It doesn’t mean that you shouldn’t improve on any functionality. If the proposed changes do not add significant value or promote something new and helpful, You should not reinvent the wheel.
10. Make CTA buttons prominent
App design that is successful makes it easy for users to make decisions and guides them towards their desired outcomes. The Call-To-Action button (CTA) is an essential tool to increase your chances of reaching the app’s goals, whether that is information promotion or sales.
CTA buttons are crucial in redirecting traffic to the desired landing pages. They also aid apps in increasing their app conversion rate. SAP discovered that their conversion rates were up 32.4% due to their CTAs. Another survey found that between 83% and 93% of page traffic is generated by interlinks or CTA buttons.
11. Cross-promote your app based on traffic sources
It is possible to leverage traffic from other sources and platforms and redirect it towards digital properties such as mobile and web apps. Interlinks can be created between blogs, YouTube channels, websites, and blogs to promote your app.
You can write blog posts and knowledge-based articles about your app on your website. This will help people learn about your app, as well as keep them updated with new features. Reach out to authoritative websites to exchange guest posts and link back to your application.
12. Optimize loading and processing speeds
Slow applications are not what anyone wants. To improve the speed and efficiency of today’s technology, users spend thousands on their devices. If your app is the weakest link in the network that slows down the flow of work, users will delete it.
Optimize your app for speed in adverse situations. App design should be able to handle any network fumbles that could cause a temporary breakdown. We love the ease with which Whatsapp lets you make smooth video calls, even when there is no network reception. This is what has helped Whatsapp to dominate the market despite being so long in existence and fierce competition.
13. Shorten sign-up and payment processes
A great way to increase the app conversion rates is to make the subscription and payment options within your app easy. Making it difficult for users to sign up or pay is a sure way to make them turn away. This will increase the likelihood of users registering for your app by reducing the information required.
Users will be more proactive when using your app by using features such as guest checkout. This allows users to buy your services and make payments without having to register or become a member. It is important to provide all payment options so that users don’t have any excuses not to make purchases. Online payment methods such as PayPal, Cash on Delivery (CoD), or EMI are essential for digitally-enabled customers who prefer to pay online.
14. Metrics analytics and use of data analytics
Data isn’t a new concept. People have used data and statistics for centuries to communicate their businesses. The only difference is that today’s data collection and its potential application have increased dramatically. Data is so important that it’s no longer a good idea to make any commitments to any business, digital or otherwise if you don’t intend to use data to develop vital strategies.
Your app’s conversion rate will be improved by measuring your metrics and analyzing data. Your app’s conversion rate will improve if you target the right audience.
15. Track and define the in-app funnel
Understanding the in-app funnel of your venture is key to developing a strategy for converting customers. The customer journey to app conversion is called the “In-App funnel”. It’s a temporary term that describes a series of key steps in an in-app funnel. The term “In-app funnel” is a temporary term that addresses a few key steps in the journey to app conversion. Each stage focuses on what made the user discover your product. They then discuss it with others, begin building relationships and finally, get in touch with you for longer periods.
Each stage needs specific strategies, and each should be continuously updated to improve results. Any app company should be able to identify and create strategies to maximize conversions.
16. Encourage user participation
We discussed how two-way communication can help in the growth of a business. Encourage user participation to transform your user from a passive receiver into a participant in your experience.
YouTube’s comment section shows how simple user participation can be used to expand and promote the network, and sometimes provide timeless humor. Find ways to encourage users to participate more in your experience, and build a community that fosters mutual growth.
17. Personalize the user experience (UX)
Personalization has been a niche market and an attractive feature for those who are able. Personalization options are not only for the wealthy, but they’re essential. Personalization options allow the user to remember your name longer than the product they are trying to personalize.
If done well, personalizing your services will result in a greater profit margin and a better overall operation. Royal Enfield Motorcycles, a 100-year-old company, is known for its simple designs. The app technology allows each user to customize their bike right at the factory using a customized design. Perhaps this is why the company has been booming in ASEAN, Latin America, and European countries.
18. App store optimization
App Store Optimization is one of the most popular methods to drive organic traffic to an app’s landing pages. Optimizing your app store not only will make it more visible in the store, but it will also increase in-app purchases and initials. App search engine rankings will improve by using the right keywords in the title, description, and other heads.
Also read: Top 10 SEO Tools Paid and Free
19. Write compelling app descriptions
Your app descriptions are your first chance at convincing users to consider your application. Your app descriptions should grab the reader’s attention in just a few seconds. They should also be detailed enough to highlight the unique benefits your app brings to the lives of users. A well-written app description will help you achieve higher Mobile App Conversion rates if done properly.
20. Promote your app traditionally
Promote your app across multiple platforms. You can attract users using traditional methods such as print media, word-of-mouth, and other promotional techniques. It is not surprising that old-school branding has many benefits. Whether it’s technology tools or FMCG brands branding and promotion have been proven to be effective and still have significant relevance.
Use proven marketing strategies such as events, celebrations, and schemes to increase awareness of your services.