You can start a business or grow one. You probably know and appreciate the value of your year-one startup marketing strategy and growth hacking and top startup tools.
It doesn’t matter how smart you are, you can’t do this all by yourself. This year, build or expand a startup You need startup tools to optimize, automate and improve every part of your business, from sales and Marketing to employees, customers, and customers.
Here’s the problem: There is a ton of tools available (and more are added every day). Over 8,000 tools are available for marketing. How can you choose which one? How can you tell which activities are wasteful and which will help you grow your company and achieve your goals?
Although it’s not an easy task, we have put together a list to help you make it easier. This post will list the 50 best resources and tools for startups that you should use this year. Although you might not use all of them simultaneously, we believe at least one of these resources would be helpful for your startup, regardless of its stage of development and growth.
We have divided the tools into ten major categories: data, marketing, sales, customer support, and project management.
Check out our top 50 startup tools and resources that will help you grow your startup this upcoming year.
Top 50 Startup Tools
Use these marketing tools for startups. Optimize your online presence to do more with less.
1. Sumo
Sumo is a tool that allows you to capture email addresses and collect lead information. You can choose from more than a dozen welcome mats, smart bars, and triggered popups. Sumo also offers a paid option, but most startups can use freemium.
Also read: Top 15 B2B Marketing Tools
2. Kissmetrics
Kissmetrics provides a complete view of buyer journeys and customer behavior. You can use the data to personalize your website experience and reach more leads with better content.
3. AnswerThePublic
Digital ads are a waste of time and money. Content Marketing is the best tool for startups to reach targeted audiences and build brand awareness. AnswerThePublic can help generate hundreds of content ideas.
4. Optimizely
Optimizely is a great tool for startups as it allows you to create a fantastic digital experience (DX), across every platform. This is particularly important with Google’s Core Web Vitals update, which prioritizes websites based on DX.
5. BuzzSumo
BuzzSumo helps you find the most successful social media content on all platforms.
Startup Tools for Sales
These sales tools are perfect for startups. They can help with lead nurturing, understanding the journey, and developing presentations.
6. Drip
Make automation work with personalized drip campaigns via email or SMS.
7. Close
Close is a contact management system that was specifically designed for sales. Automate when necessary and increase team communication.
8. Yesware
It is an intuitive sales platform that streamlines email campaigns and learns more about your subscribers. It will help you to get more done and eliminate the hassle of email marketing.
9. Modus
Modus can be used to train and onboard sales reps by providing relevant content, presentations, and product information. Every interaction can be optimized for sales reps.
10. Twilio
This allows you to streamline communication across multiple channels such as Facebook Messenger, website chats, and email. Credits are also available to startups.
Data and Analytics Tools for Startups
These data and analytics tools are for startups that will help you learn more about your audience and improve engagement.
11. Google Analytics
This classic tool is powerful and easy to use for analyzing your website traffic and integrating it with other tools.
12. Maptive
Maptive is an intuitive tool that allows you to create custom maps for internal and external communication. Maptive can be used to track audience behavior, such as location and other details.
13. Moz
It offers paid and freemium SEO tools to startups in order to improve their search ranking and learn more about their online reputation.
14. Tableau
Tableau can be used to create data visualizations that you can share with your team members or as part of content.
15. Google Data Studio
Google Data Studio is a lesser-known Google product, allows you to create interactive visualizations using minimal data analysis.
Customer Support Tools for Startups
These startup tools will help you connect with customers.
16. Groove
All-in-one engagement platform that allows you to work together from one shared inbox, automate customer interactions, generate reports, and much more.
17. Help Scout
Help Scout can help you increase team collaboration by providing a shared knowledge base, inbox, and knowledge base.
18. Zendesk
This allows for team collaboration and customer services tools that increase engagement and loyalty.
Also read: 30 Best Website Building Tools You Should Know
19. Intercom
Intercom combines the best of both: chatbot support and customer service representatives. You can create custom bots and help customers self-serve by predicting problems.
20. Help.com
Another integrated live chat feature that optimizes customer conversations across multiple platforms is this.
Startup Tools for Project Management
These project management tools are great for startups to keep their team focused and on task. To manage the content, calendars, tasks, and other information of our clients, we use. While we believe that this tool is the best, there are other productivity tools.
21. Basecamp
Basecamp is an excellent tool for startups that work remotely or in a team with mixed teams. Basecamp helps you streamline tasks, create to-do lists, and keep everyone on the same page.
22. Asana
Asana can be used to simplify projects and tasks by creating boards, lists, delegating, and other tools. Asana allows you to automate repetitive tasks.
23. Trello
Trello is a popular tool for startup team collaboration. It allows you to manage tasks and deadlines from one place.
24. Evernote
This classic project management tool is great for managing tasks, integrating other apps, scanning documents, cutting web info, and many more.
25. Voxer
Voxer is a walkie-talkie application that allows remote teams to communicate with each other via voice messaging.
Productivity Tools for Startups
These tools will help you maximize your time and increase productivity in your startup.
26. RescueTime
RescueTime provides courses and tools that will help you understand where your time is going and how to make it more efficient.
27. AnyDo
AnyDo’s interactive calendars, to-do lists, and calendars will help you make sure that everything is done on time and in control of your own time.
28. Toggl
To keep everyone on track and productive, use the Toggl drag-and-drop calendar
29. Google Drive
This classic tool for team collaboration is unbeatable.
30. Pocket
Pocket helps you stay focused when reading online and collecting content.
Startup Tools for Back Office Management
These tools for startups will help you ensure that your business operations are in line with the law.
31. Zenefits
All your HR tasks can be managed from one dashboard.
32. BambooHR
All-in-one HR Software with Automation for managing your staff and more
33. Gusto
A complete platform for benefits, payroll, and time tracking. Onboarding.
34. Xero
A tool to help startups stay focused and organized.
35. Square
You can accept payments from any location and you can manage your team.
Social Tools for Startups
These social tools are the best to help your startup grow its social media presence.
36. Buffer
A one-stop solution for scheduling social media posts and prioritizing engagement.
Also read: Top 10 Social Media Scheduling Tools
37. Hootsuite
One dashboard allows you to centralize all your social media posts, engagements, and scheduling.
38. Canva
Canva templates allow you to create professional graphics for your social media accounts and website.
39. Sprout Social
Social media CRM is unrivaled. Sprout Social is the ultimate CRM for social media. Keep track of your connections and track analytics.
40. Narrow
Create a targeted audience on Twitter based on your industry and related topics.
Starter Tools for Employees
These startup tools will help you keep your team cohesive and engaged.
41. Slack
This classic tool allows for team collaboration and keeps everyone involved.
42. Tinypulse
This dashboard provides a simplified way to track employee sentiment in real-time, understand your team and improve workplace culture.
43. Fond
You can show appreciation for employees by offering discounts, awards, recognition, and social recognition.
44. When I Work
When I Work allows you to track employee time, manage your schedules and improve team communication.
45. JazzHR
JazzHR’s customizable solutions can streamline your recruitment process, increase employee advocacy, optimize onboarding, and simplify the entire process.
Learning Tools for startups
These startup tools allow you to leverage your talents and learn new skills.
46. Coursera
You can help your team improve their skills, get degrees, and move up in their careers by offering targeted courses at top universities all around the globe.
Also read: Top 10 Productivity Apps & Tools
47. Udemy
You can decide if you are able to DIY it and learn what to expect during your Udemy course.
48. edX
This nonprofit offers career development courses and other services, making it a great tool for startups.
49. Clarity
Experts are available for all topics. Clarity provides personalized mentoring coaching and advice specifically for startups.
50. YouTube
YouTube is a great place to start your search for educational videos and tutorials.
What are your must-have startup tools?
To make sure you have everything covered, we selected 10 basic tools for startups from 10 different categories. Before you jump into paid tools, evaluate your startup’s needs.
Find areas where your startup is lacking in efficiency or are you feeling it has fallen behind? Next, find tools that address those problems. You can then evaluate the performance of each tool over time to ensure it lives up to its promises.
