Top 10 Campaign Management Software to Run Successful Campaign

Campaign management tools are crucial components of campaign execution for organizations and teams worldwide. Whatever your situation, whether it’s an individual or a large group, campaign management software can help you work faster and, ultimately, simplify your day-to-day work more efficiently.

If you work in the marketing, agency, or creative fields (or you are employed in those areas), you’re aware of how complicated and complex the process of planning a campaign can become. Campaigns are actions taken to achieve a goal.

What Is Campaign Management?

Campaign management is the process of managing each stage of a campaign, from planning to implementation. Adopting effective campaign management techniques is crucial for teams to manage the overwhelming amount of work that is required for each campaign.

Key Features to Look for in Campaign Management Software

Before choosing a tool, look for these essential features:

• Campaign planning and scheduling
• Automation and workflows
• Analytics and reporting
• Team collaboration tools
• Integrations with CRM, email, and social platforms

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Best Campaign Management Tools

Many campaign management software solutions can help you keep all your resources in check and increase your chances of success with your project, and assist in the execution of the perfect campaign. To ensure you are aware of the options available on the market, we’ve broken down some of our most popular campaign management software tools, which fall in both paid and free categories.

1. Hubspot

Hubspot is the best campaign management tool since it is used by a million businesses. The tools they offer are diverse. With the email management feature of HubSpot, you can create customized emails using the drag-and-drop option (which makes it possible to seek assistance from a company such as Mail Bakery) and send your emails to a specific group of people.

Through HubSpot’s email marketing feature, it is possible to test A/B the use of personalization in your emails, determine how much of the revenue you earn from your business can be directly attributed to a specific email, and track a myriad of other metrics. Hubspot connects with a variety of other top workplace tools that you are already using and makes it simple to integrate the tool into your workflow. Hubspot also offers workflows that can be used to access an email verification API or to automate nearly every step.

Pros

• All-in-one marketing, sales, and CRM platform
• Powerful email marketing with personalization and A/B testing
• Strong automation workflows and integrations
• Excellent analytics and reporting

Cons

• Expensive as your contact list grows
• Advanced features locked behind higher plans
• Can feel complex for small teams

2. MailChimp

MailChimp is a drag-and-drop email editor that offers email personalization, A/B testing, and device optimization. MailChimp also offers a large range of templates that you can use to build and create the marketing emails that you’ve always wanted. This Pricing makes it different from HubSpot. The tool costs just $29 per month, for up to 2,500 contacts, and increases as you go.

Pros

• Easy-to-use drag-and-drop email editor
• Large library of email templates
• Affordable entry-level pricing
• Good A/B testing and automation features

Cons

• Limited CRM and campaign tracking features
• Costs rise quickly with list growth
• Less flexible automation compared to HubSpot

3. Hive

Hive is an all-inclusive integrated project and campaign management tool that is the only tool you’ll have to open at the beginning of each day to complete your tasks. Hive brings project management to the next level with live chat, native email, and more than a thousand integrations and a variety of flexible view options for projects, including Gantt, Kanban, calendar table view, portfolio view, and.

The basic components of Hive are action cards that are within larger projects. Within these action cards, teams can upload files, offer feedback, including the approval of proofs and reviews, and tag one another, or give general comments. Teams at top companies such as Starbucks, Uber, and Google collaborate in Hive. This is where you can find out more about Hive’s capabilities.

Pros

• Combines project management and campaign execution
• Multiple project views (Kanban, Gantt, Calendar)
• Built-in chat, email, and file approvals
• Excellent collaboration tools

Cons

• Can feel overwhelming for new users
• Some advanced features require add-ons
• Not focused specifically on marketing analytics

4. Trello

Trello is a great choice for small groups or those seeking a simple project management tool. It’s Kanban board-based and is an effective way to manage projects that was developed by an engineer working in the late 40s. Cards are the basis of Trello, which can be organized into various stages using the boards.

It is also possible to color-code and upload files or images to your cards. You can also invite other team members to join the board to have a more engaging experience. The biggest drawback for Trello is that each board is only linked to one project. Therefore, should you decide to make two large projects, you’ll need to create two boards.

Pros

• Extremely simple and visual Kanban interface
• Great for small teams and simple campaigns
• Free plan available
• Easy file uploads and team collaboration

Cons

• Limited reporting and analytics
• Not ideal for complex, multi-campaign workflows
• Each board supports only one main project

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5. Salesforce

The consensus is that this mighty business offers a range of marketing automation, CRM analytics, and CRM tools. Before Salesforce was established in 1999, companies were building their own CRM tools, which were costly and time-consuming.

Salesforce outsourced the process and is now on a cloud that anyone can access. Salesforce is highly customizable and can be used to accomplish various purposes, such as tracking lifecycle leads and customers’ journeys through a campaign. Utilizing a tool such as Salesforce helps identify successes or any issues that arise when running a marketing campaign, so you can make necessary modifications.

Pros

• Highly customizable CRM and campaign tracking
• Advanced automation and analytics
• Scales well for large enterprises
• Strong integration ecosystem

Cons

• Steep learning curve
• Expensive setup and maintenance
• Overkill for small businesses

6. Streak

We love the Streak app as an effective CRM and campaign management tool because it’s right within your inbox — it actually integrates prospects into your emails and then automatically collects data from emails. You can customize your flow as you like or choose one of the app’s “flavors” or templates.

In addition to this CRM system, users also get email tracking and mail merge reminders, scheduling, and more that make it easy to track and plan the leads that have benefited from the campaign.

Pros

• Built directly into Gmail
• Simple CRM for tracking leads and campaigns
• Email tracking, reminders, and pipelines
• Easy to set up and use

Cons

• Limited features outside email-based campaigns
• Not ideal for large teams
• Reporting capabilities are basic

7. Hootsuite

Hootsuite can be described as an online social media management and marketing dashboard that allows you to organize and schedule posts across all social media networks. It’s one of the first tools that allows simple post scheduling on LinkedIn, Facebook, Instagram, and a variety of other social media platforms, which will save your social media manager time.

The campaign planning software also provides precise post-performance statistics, which help your team understand the successes and failures and also plan for improved performance in the near future. To compare it to similar tools available, you can check out our list of the top Hootsuite Alternatives.

Pros

• Centralized social media scheduling
• Supports multiple platforms
• Detailed post-performance analytics
• Saves time for social media teams

Cons

• Pricing can be high for small businesses
• Analytics depth is limited compared to specialized tools
• The interface can feel cluttered

8. Social Status

Social Status is a social media analytics and reporting on Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, and YouTube.

The tool offers live dashboards, which are perfect for keeping track of the most important metrics, whether that is conversions from your recent LinkedIn advertising program or people who have viewed your most recently posted Instagram story. Plus, you can export complete customized reports in CSV or PDF format. PowerPoint and Google Slides. Agencies can also white-label reports for every client.

Pros

• Advanced social media analytics and reporting
• Live dashboards for real-time tracking
• White-label reports for agencies
• Supports multiple social platforms

Cons

• No post-scheduling features
• Focused only on analytics, not execution
• Less suitable for non-social campaigns

9. Google Analytics

Google Analytics is an essential analytical and marketing tool for web presence. Once you’ve hooked your site into Google Analytics, you can easily track visitors and analyse various ways, such as whether they’re brand new to your site, their origin, and whether they’ve made a purchase.

Custom dashboards are an excellent option to save views for specific campaigns.

Pros

• Free and powerful website analytics tool
• Tracks user behavior and conversions
• Custom dashboards for campaigns
• Integrates with Google Ads and Search Console

Cons

• Steep learning curve for beginners
• Limited direct campaign execution features
• Data sampling issues in large accounts

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10. SE Ranking

The best campaign management tool is one that allows you to accomplish all your tasks on a single dashboard. SE Ranking is a easy to use SEO platform that provides the necessary tools for digital marketers to conduct targeted SEO campaigns and improve website visibility. Staying up to date with the latest Google ranking factors can be difficult; however, this tool will ensure that your website’s content does not fall behind.

Create a new website and review your website’s rankings, identify your keywords, track your competitors, and review your page’s technical optimization for performance, broken links, and other issues. SE Ranking also offers white-label SEO reports that track the progress of your website and determine its performance.

Pros

• All-in-one SEO campaign management platform
• Keyword tracking and competitor analysis
• Website audit and performance monitoring
• White-label reporting

Cons

• Primarily focused on SEO campaigns only
• Limited social or email campaign tools
• Requires SEO knowledge for best results

Summing Up

These are a few top campaign management tools from several sections and phases of the review and planning. If you have other favorites that we didn’t mention on this list, do leave your thoughts in the comment section below!

FAQs: Campaign Management Software