A dedicated internal SEO team could be a significant cost for a digital marketing or content firm, particularly in the case of managing a large number of clients. Many of the top agencies utilize white label SEO platforms that provide full-service SEO services, which include on-page SEO, technical SEO and keyword research and competitor analysis.
A white label SEO software not only lowers the costs of running your business internally, but is also extremely flexible. But selecting the right white label SEO software isn’t easy since there are numerous alternatives available today, all claim to provide a superior service.
I collaborated with my Cybernews researchers to review various white label SEO software and evaluate them on the basis of their plans, features, performance, and reviews. In this article, I’ll discuss my top five white label SEO software for agencies, provide helpful tips and advise you to select the most suitable solution for your needs.
How Does White Label SEO Software Work?
White label SEO software offers all of the same capabilities you would expect from a full-time in-house team, including auditing websites, analyzing keywords, monitoring performance, and creating reports for customers, with one additional advantage being that you can customize results to reflect the logo and branding of your agency.
Many startups employ white label SEO software for their capacity to grow; you are able to expand or add services to the limit as your business’s requirements change. Most marketing firms also utilize these software tools due to their effectiveness, automation features, and affordable pricing.
5 Best White Label SEO Software
Every one of the options on my list of the top white label SEO software is ideal for particular purposes. Semrush can handle most aspects of SEO work, while Ahrefs excels at backlink analysis. Ultimately, the decision should depend on which solution best serves the needs of your agency.
1. Semrush
Semrush is among the top white label SEO software for tasks beyond the content creation and analytics. It comes with a unique PPC report tool that offers extensive report coverage, which includes over 12 integrations, like Google Ads, Microsoft Ads, and Google Analytics, among others.
This complete SEO solution provides AI automation features that simplify marketing campaigns and make them more efficient. In addition to its ad management and PPC report tools, Semrush offers white label services for keyword research and performance tracking tools, along with daily rankings monitoring.
Pros
- 7-day free trial with full access
- Dedicated white label PPC reporting tool for automation
- Comprehensive all-in-one SEO solution for agencies
- Massive database of keywords and backlinks
- Detailed competitor analysis to inform strategy
Cons
- Plans are pricier compared to competitors
- Some valuable insights are limited to premium plans
Also read: Top 8 Website Maintenance Services for Businesses in 2025
2. SE Ranking
If you’re looking for a white label site auditing tool that allows you to make it your own, it’s SE Ranking with its customization features. You can include your agency’s logo in SEO reports and audits, and pick your favorite color scheme and theme.
The software provides a complete solution to track domains that includes daily website rankings and regular updates. SE Ranking analyzes your organic traffic and pages with trust ratings, backlinks and other factors to help you identify possible improvements to get a better SERP rank.
This tool is ideal for agencies that focus on SEO, not only optimization of content. SE Ranking’s principal features include search engine optimization keywords, keyword semantics and traffic analytics and website audits.
Pros
- Strong competitor research
- Customizable white-label reports
- Affordable and user-friendly
- SERP tracking & search visibility
Cons
- Historical data is available in expensive plans
- Limited content query tools
- Smaller database than Semrush
3. Moz Local
If I’m asked to suggest a white label SEO software to increase the visibility of local SEO and improve the listing of businesses, Moz Local is always on my top list. It’s only one of many useful tools offered by Moz, known as a renowned SEO software that specializes in website analytics and data analysis.
Moz Local allows you to manage and track the listings of your customers on multiple platforms through a single dashboard. It lets you analyze reviews from users easily and quickly identify repeated complaints. It also comes with AI-generated, customized templates that assist you in responding to reviewers’ reviews.
It even provides useful digital marketing features like social media integration for LinkedIn, Facebook, Google Business, and many other platforms.
Pros
- Competitive pricing from $20/month
- Unique GeoRank feature for local competitor analysis
- Ideal for local SEO tracking and SERP analysis
Cons
- Limited keyword and backlink analysis
- Only basic competitor insights
- No fully AI-generated listings like Yext
4. BrightLocal
BrightLocal is a complete white label SEO software that focuses on local SEO. It also offers a variety of additional features, such as listings management tools that allow you to sync your business’s information with social media and a citation builder. There’s also a special local SEO tracking feature, which is ideal for customers with specialized areas.
The auditing tools offered by BrightLocal, such as its citation tracker and localized audits of search results, can help you identify weaknesses within your client’s web optimization. With the help of integrated Google Analytics and advanced GBP analysis, you can improve your client’s presence on Google and boost their credibility.
Pros
- SEO & digital marketing tools, including an agency lead generator widget
- Integrated Google tools for visibility and reputation tracking
- Ideal for localized SEO audits and rank tracking
- Advanced white label reports
Cons
- Limited content optimization and keyword research
- Review management only in top-tier plan
- No real-time rankings or citations
5. Ahrefs
Ahrefs is the most reliable white label SEO auditing tool for SEO optimization and backlink research. It has a range of tools that can aid agencies in increasing their visitors to their websites. It allows you to conduct competitor analysis, regularly perform web audits, track rankings, backlink building, and monitor the web’s mentions and links using Ahrefs.
The platform comes with a unique Keywords Explorer tool that lets you know what customers are searching for, so you can tailor the content and websites of your clients to meet their needs.
It also offers an AI-powered tool to aid in improving content using the insights gained from case study research, intent analytics, and quality of content guidelines set by search engines such as Google.
Pros
- Excellent backlink analytics
- Tracks client site rankings, visibility, SERP, and traffic
- In-depth competitor research
- Some free SEO tools (keyword generator, backlink checker)
Cons
- No free trial
- Less customizable than other white label SEO tools
- Higher pricing
Also read: Top 10 Content Creation Services to Boost Your Brand in 2025
How to Select a White Label SEO Software?
Utilizing a white label SEO analysis tool isn’t just economical, but it can also assist in streamlining the SEO process of your agency. It is important to select the appropriate white label SEO software to suit your needs, or else it could result in the opposite.
Here are some tips for selecting a white label SEO software:
- Select a software according to your needs. A robust white label SEO software is ideal for those who offer a comprehensive set of optimization services, but this isn’t always the ideal option. For instance, you don’t require a complete solution such as Semrush when you’re just offering the basics of on-page SEO to your customers.
- Focus on personalization options. Certain white label SEO tools, such as SE Ranking, are easier to customize than others. I suggest looking into the personalization options available for all white label SEO software before signing up. The availability of customization options will disguise your use of a third-party service, making your business seem more professional.
- Read user reviews. Read reviews on platforms such as Trustpilot and read reviews from experts before signing up for the SEO tool. These reviews can provide useful information on the capabilities and weaknesses of these tools, which you might not know.
- Test it out for free. When creating my list of top white label SEO software, I made sure to include products that offer free trials. Every option, with the exception of Ahrefs and Moz Local, comes with an unrestricted trial period that runs between 7 and 30 days. This means you can test all of the tools to the test. You can determine how they impact your business.
Summing Up
If you require white label SEO software to track rank, web auditing, site auditing, or keyword research, these tools in the article below are a few of the top choices currently available.
If you need an all-in-one SEO tool, I recommend Semrush and SE Ranking. For local SEO purposes and rank boost, consider Moz Local or BrightLocal, while Ahrefs offers keyword and backlink analysis services.
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