Top 6 SEO Reporting Software for Agencies & Client Reports

The top SEO reporting software available for clients allows you to track and evaluate the most important SEO measures (e.g., rank traffic, backlinks, and rank) and provides concrete, actionable insight and suggestions to your customers using the information. Without the proper tools, you’ll be unable to know how your and your clients’ SEO efforts are performing, and you’ll have difficulty keeping track of and managing multiple clients and projects.

I’ve used my experiences running an agency and 3+ years of testing to evaluate many tools and build my list of the top SEO reporting software for clients. Each tool I’m suggesting will allow you to evaluate the effectiveness of your SEO campaigns in real-time, provide valuable insight to customers, and help maintain your standing as an SEO agency.

Key Features in SEO Reporting Software

Not all SEO reporting tools are created equal. Look for these essential features:

1. Keyword Rank Tracking

Track daily or weekly keyword positions across devices and locations.

2. Traffic & Performance Analytics

Monitor organic traffic, impressions, clicks, and conversions.

3. Backlink Monitoring

Analyze backlink growth, referring domains, and toxic links.

4. Technical SEO Audits

Detect site issues like broken links, slow pages, crawl errors, and index problems.

5. Automated Reports

Schedule white-label or branded reports for clients or stakeholders.

6. Integrations

Seamless integration with Google Analytics, Search Console, and third-party SEO tools.

Top SEO Reporting Software

After experimenting with a variety of solutions and assisting agencies in implementing reports for years, I’ve figured out the best SEO reporting tools for different situations within agencies. Let’s examine what could best suit your requirements.

1. Moz Pro

Moz has been in existence since the beginning of SEO, and its platform combines execution tools with strong reporting capabilities. They’ve earned their name on metrics such as Domain Authority that clients actually comprehend, which makes your job of explaining SEO improvements much simpler.

What I love about Moz is its user-friendly interface. The new team members can get up to speed quickly, and the interface isn’t overwhelming for nontechnical people. Customized PDF reports can be created and then customized (from the medium plan upwards). However, the customization options aren’t as comprehensive as the customized SEO reporting software.

The drawback? The tiered structure implies limitations as you expand. Also, adding clients can cause you to move up a level, which could result in major price hikes. Additionally, although the reporting quality is good, it’s not as customizable or automated as the dedicated tools for reporting.

Is Moz right for you? If you’re looking for a balancing platform that can handle SEO implementation and reporting with a reputable brand, particularly for local companies, Moz makes a lot of sense.

Strengths

• Easy-to-understand metrics like Domain Authority that clients recognize
• User-friendly interface — great for onboarding new team members
• Offers customizable PDF reporting (from mid-tier plans)
• Good balance of SEO tools + reporting in one platform

Limitations

• Reporting isn’t as customizable as dedicated reporting software
• Automation is basic compared to specialized tools
• Pricing tiers can increase sharply as you onboard more clients
• Limited advanced data compared to top competitors

Also read: Top 10 Campaign Management Software to Run Successful Campaign

2. SEO PowerSuite

SEO PowerSuite takes a completely different approach when it comes to desktop-based software. Although it might be considered old-fashioned, it provides several unique benefits, particularly for businesses to track multiple keywords.

The most important selling factor? Unlimited keyword tracking for a low annual cost. Cloud-based tools typically charge more for each keyword you add and can become costly quickly. If you’re tracking thousands of keywords across several customers, savings could be huge.

The program is lightning quick as well. Users have reported that they can search for many hundreds of keywords across several search engines in just an hour. Reports can be white-labeled or custom-designed; the distribution process is more laborious than cloud-based platforms.

Desktop computing does have its drawbacks. Collaboration is more difficult, and you’re not get the seamless API connections that are offered by cloud-based SEO reporting software. It’s also more suitable for tech-savvy users who aren’t afraid of an incline in learning curve.

Is SEO PowerSuite suitable for you? If you’re tracking massive keyword sets and you prefer to own the software instead of leasing it, the value argument is convincing. You’ll be able to trade in some automation in exchange for significant cost savings when you scale it up.

Strengths

• Unlimited keyword tracking at a fixed annual cost
• Excellent value when handling large keyword projects
• Reports can be fully white-labeled and customized
• Fast performance for large data sets

Limitations

• Desktop-based (not cloud), which limits collaboration
• Fewer seamless integrations / APIs than cloud tools
• More manual work is required for scheduling & automation
• Slightly steeper learning curve, especially for beginners

3. Screaming Frog

Screaming Frog does not pretend to be a comprehensive report platform. And that’s its advantage. It’s focused on being the most technical SEO crawler in business. Every serious company I know has at the very least one license.

It is a great tool for quickly scanning websites to find technical issues, broken links, and redirection chains to duplicate content and problems with structured data. It’s quick, comprehensive, and thorough. It’s unrivaled for diagnostics of technical issues.

The report is where things get interesting. Screaming Frog is built for SEO practitioners, not client presentations. Although it can export extensive information, you’ll need to generate SEO reports in more user-friendly formats.

Is Screaming Frog right for you? It’s not an issue of “if” but “how” you use it. Most agencies integrate it with other SEO reporting software and use Screaming Frog to perform the technical work and then translate the findings into user-friendly reports using platforms such as Swydo or even custom-designed presentations.

Strengths

• Best-in-class technical SEO crawling capabilities
• Finds critical issues fast (broken links, redirects, duplicate pages, etc.)
• Extremely thorough and detailed audit data
• Trusted by technical SEO professionals

Limitations

• Not designed for client-ready SEO reporting
• Outputs need to be exported and transformed for presentations
• No native automation or scheduled reporting
• Not ideal alone — usually paired with other reporting tools

4. Semrush

Do you ever feel as if you’re trying to manage multiple tools? Semrush is a solution to the issue by providing everything, keyword research, and analytical tools for content under one roof.

One of the things I like about Semrush’s capabilities for reporting includes the “My Reports” tool. It allows you to pull data from all their platforms and then present it as an all-encompassing report. There is no need to switch between different dashboards and manually combine data from various sources. It is possible to add the AI Summary that automatically explains the significance of the data in simple English.

White-labeling options (available via the Agency Growth Kit add-on) are good, but not as versatile as dedicated SEO reporting software. They can schedule reports for automatic delivery, thereby saving you from the monthly report rush.

Strengths

• All-in-one SEO platform (rank tracking, audit, keyword research, content tools)
• “My Reports” lets you pull data from all modules into one report
• Automated scheduling and delivery of reports
• AI summaries explain data in simple language
• Optional white-labeling with Agency Growth Kit

Limitations

• White-label customization is decent but not elite
• The interface may be overwhelming for non-technical clients
• Some advanced features require add-ons or higher tiers
• Cost can add up for multiple modules

5. Ahrefs

Do you feel that sensation when you discover a place that can do a dish perfectly? This is Ahrefs’ offer for backlink building. Although they’ve increased their feature collection rapidly over the years, their backlink data is the standard.

Ahrefs reports capabilities have improved with the Report Builder add-on, but reports aren’t their main focus. Their reports are professional and white-labeled, but the customization options and automated features aren’t as good as those of dedicated SEO reporting software.

The area where Ahrefs excels is the data quality. If you’re presenting clients with backlink growth or competitive link gap analysis, the accuracy and depth of their data will make the SEO report more reliable. Their interface is generally cleaner and more user-friendly than Semrush, which focuses on making complex data accessible.

Strengths

• Top-tier backlink data quality — highly trusted and accurate
• Clean, intuitive interface
• Strong competitive analysis tools
• Professional, easy-to-understand link growth reports
• Reliable data for SEO audits

Limitations

• Reporting is not the primary focus
• Limited automation capabilities
• Customization isn’t as advanced as dedicated reporting suites
• Add-ons may be required for report builders or deeper dashboards

Also read: Domain Expiry Checker Guide: Track and Secure Your Domains

6. SE Ranking

Do you ever feel that the major SEO tools are priced beyond the reach of smaller businesses? SE Ranking positions itself as an affordable option that doesn’t compromise too much performance.

SE Ranking offers comprehensive white-label SEO tools, such as rank monitoring, site audits, backlink analysis, and competitor analysis. Their reporting options include white-label customizable reports, which can be scheduled and automated. Reports are professional and clean, but they are not as customizable as dedicated SEO reporting software

The primary issue is the depth of data. While they cover all of the important SEO domains, their databases aren’t nearly as large as high-end tools. For those who focus on ranking tracking, this won’t be a problem; however, for detailed backlink analysis and extensive search engine optimization, one may be a bit disappointed by the limitations.

Strengths

• Affordable for smaller agencies and businesses
• Rank tracking, site audit, and backlink tools included
• White-label reporting with automation & scheduling
• Simple, professional report templates
• Good balance of features for price

Limitations

• Smaller data sets than premium tools (rankings/backlinks)
• Depth of analysis is lighter for complex campaigns
• Backlink database not as extensive as Ahrefs/Semrush
• May lack advanced enterprise-level reporting options

Final Word

The above SEO reporting software is capable of enhancing your SEO. As long as you learn to use them properly, they will help you create analytical SEO reports. These reports are the most effective method to improve your marketing campaigns.

SE Ranking, SEMrush, Screaming Frog, Ahrefs, and MOZ Pro are the most comprehensive options for SEO reporting software and general options. We suggest them to businesses of all sizes.

FAQs: SEO Reporting Software