Artificial Intelligence (AI) is the foundation for many innovative applications in automotive, industrial, and video gaming. AI is now the mainstay of smartphones and extends beyond digital assistants. Edge-AI technology has allowed many of the backend profiling AI capabilities of smartphones to be transferred directly to the phone.
All three major smartest phones manufacturers, Apple, Samsung, Huawei, and Huawei, have introduced smartphones that use powerful AI chips and AI phones. These chips can run up to 5 trillion operations per second and consume significantly less power. These smartphones characteristics offer features such as Augmented Reality and Face ID. AI can be used to improve photo quality by using an AI-recognition Dept feature. Smartphones features allow digital image postproduction editing like blurring or sharpening.
Gartner Inc. states that Artificial Intelligence (AI) features will play a major role in smartphone manufacturers’ product differentiation. This will allow them to attract new customers and retain existing users. AI solutions that run on smartphones will be an integral part of vendor roadmaps in the coming two years as the smartphone market shifts to providing personalized and compelling experiences rather than selling technology products.
According to market researcher Newzoo, the smartphone AI market is set to increase along with smartphone ownership. It is estimated that smartphone ownership will reach 3.8 billion in 2021. Although many smartphone manufacturers have already implemented expected AI features such as emotion recognition, user authentication, and device management, the real potential of AI-enabled smartphones lies in their ability to understand user behavior.
Mobile advertising is a huge investment by companies to better understand customers’ behavior. Although mobile advertising is becoming more popular, companies still need better data to target customers with contextual offers.
AI is here to help. Now, AI smartphones can create a rich offline profile that includes accurate information about their owner. It is possible to do this without sharing any personally identifiable information (PII), outside of the phone. Smart interpretation and fusion are possible using signals from multiple sensors on intelligent phones, including Bluetooth, Wi-Fi, and Bluetooth.
There are currently applications that can be used with all types of sensors to help users gain a deeper and more comprehensive understanding through their smartphones. This offline 360-degree understanding can be used to help target users more accurately and also contribute to 360-degree online profiling. It offers more privacy protection in an age where consumer privacy is more important than ever.
With the right information, AI can help industries like banking, retail and automotive better understand their customers. Retailers can recognize the location and movements of customers and provide relevant and context-specific offers to entice them more than traditional pop-up ads.
Retailers can increase engagement and decrease churn by using AI-inspired apps. Based on customer usage and profile data, retailers can predict when customers may require a product or service. You can also better understand the share-of-wallet to identify high-value customers shopping at rivals based on their behavior and movements patterns. This allows retailers to send relevant, timely messages and promote individual needs. AI has made mass-market promotions obsolete.
AI-powered apps also offer wealth analytics that can help advertisers capitalize on OPEX and CAPEX expenditures. Edge AI apps can be accessed via a mobile phone. This information is used to evaluate the foot traffic of a retail establishment or its competitors in order to determine where to open its next branch. Then, they can promote it to a particular audience. Machine Learning apps can also be used to compare data with nearby competitors and offer incentives to retailers.
Smartphone capabilities are possible to protect consumers’ identities and target them in an age where data privacy is being compromised every hour. This means that it might be a good idea to keep their personal data private. Mobile marketing will continue to be a popular way for advertisers to reach potential and current customers while avoiding knowing their private details.