Now that you have a solid strategy for sales enablement, it’s time to put it into action. The right sales enablement tools will make it easier to execute the plan.
There can seem to be a lot of different tools available. Your sales team faces new challenges, changing working conditions, and customer expectations almost every day.
They can improve their performance and make life easier with the right tools.
Discover the differences between sales enablement tools and CRM software and how to select the best tools for your business’s strategy.
What are sales enablement Tools?
Sales enablement tools are a system that connects content, marketing, and the sales cycle. These tools let you follow the sales cycle from beginning to end, tracking analytics and content used to determine what works.
Sales enablement software can be compared to a dashboard that displays your sales funnel. Your marketing, content, and sales analytics can be easily found, tracked, and compared with the right tool.
Why is it important to choose the right tool?
Each organization is unique, which means each organization has different sales enablement requirements. Your customers will spend less time in your sales funnel if you sell a cheaper product. You might want to use a tool focused on lead generation and prospecting.
You may, on the other hand, offer a product or service that is expensive. Your funnel will be longer in this case and rely more on relationships. Your sales enablement system may require a robust content delivery and management system if this is the case.
Finding the right tool for you is crucial. While most sales enablement software offers some functionality in each of these categories, it’s important to find one that suits your specific needs. Your sales team and customers will benefit from the right tool. It can also impact your bottom line.
Also read: How to Create A Sales Forecast
Top 10 sales enablement tools
There are many sales enablement tools and each one is unique. It’s difficult to provide examples. You can search for tools by features, industries, or even compatibility with different types of sales-enablement solutions. Here are the best sales enablement tools available today.
Ambition is one of the best sales enablement tools that track performance in a fun, visual way. This tool is great for teams who want to improve the performance both of their in-person sales staff and remote sales staff. Ambition allows sales managers to streamline the onboarding and customize training for more experienced salespeople. It also offers CRM integration, communication, and dialing tools.
Spending all of your time on email outreach? Boomerang elevates the art of email marketing. It uses data and analytics to determine what makes people open emails. This increases your chances of getting a response. With an automated system that monitors response rates and opens, it resends your emails when they are more likely to reply. It has an integrated calendar that works seamlessly with Google Suite, Outlook, and email templates.
Cloze is a game changer if you communicate frequently with the same client across multiple platforms like email, social media, and LinkedIn. Cloze gathers all your client interactions on one page that is easy to navigate, so you can have a better overview of the relationship. Cloze eliminates the need to enter data and prompts you to follow up with your clients on the basis of a holistic view. It keeps track of all documents shared between you, the client, and other parties. This makes it easier to remember what was shared and when.
Datanyze is a great option if you already know who your ideal clients are, but want to simplify the process of locating them. Datanyze offers a unique “eyeball” system that scans a client’s public information, including their website, and gives you relevant and important information. The information includes annual revenue, employee count, and current solutions. This is perfect for B2B salespeople who conduct a lot of research.
Think again if you believe that all sales enablement software is the same. Emissary is a person-to-person platform that eschews the traditional AI-driven model in favor of a human-to-human connection. You can access the Emissary network to get live advice from high-level executives in every industry. They will give you insight into the way leaders think and how to close deals. Emissary can help you if your salespeople ever said, “I wish I knew what their thinking was.”
Fision is a sales enablement platform that allows you to create and send highly customized campaigns directly from a central dashboard. Fision gives sales reps control over when who and how they distribute content and presentations. Marketers keep an eye out for branding and compliance. This data is compiled into a detailed platform that allows you to see what works for who.
Hubspot is a popular CRM tool in the industry that also offers a suite of powerful tools for content management and creation. Hubspot can be a powerful tool for companies that need to track conversions and manage large amounts of content. Hubspot is designed to integrate with an almost infinite number of systems, so it’s likely that yours will work well.
Also read: 5 Best Sales Mapping Software
MindTickle is a great tool for teams that need to be trained regularly but are short on time. The program is designed to make training and tracking easier. Admins can publish short training that is easily digestible. The results of the sales reps’ completion via the mobile app are then published on an internal dashboard to allow you to analyze performance.
Salesforce is a must-have for anyone who wants to talk about CRM or sales enablement. Salesforce is a comprehensive CRM that, in many respects, sets the bar for other products. It’s still just a CRM, not a standalone tool for sales. The number of SE Integrations is worth mentioning. If analytics of sales performance is an important part of your strategy for sales enablement, Salesforce is the best data-based platform.
SharePoint is a great complement for companies that already use Microsoft software. SharePoint is available as part of Office 365 or as a stand-alone product. It allows you to sort and create content. The wiki feature allows marketing teams to collaborate on proposals and training. It is great for sales preparation.